ዲዛይን Akbank Mobile ሞባይል መተግበሪ ብ Akbank T.A.S ኣብ ናይ ውድድር ምድብ ንድፊ ሞባይል ቴክኖሎጂ፣ ኣፕሊኬሽንን ሶፍትዌርን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2020 ናይ ወርቂ ሽልማት A' Design Award እዩ።
ወርቂሞባይል· 2020
Akbank Mobile ሞባይል መተግበሪ
ዓሚል: Akbank
ኣብ ምድብ ሞባይል ተሸላማይ ናይ ወርቂ ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #99903 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Akbank Mobile ሞባይል መተግበሪ
እቲ ሓድሽ ዲዛይን ናይ Akbank ሞባይል መተግበሪ፡ ብማሕበራዊ፡ ብልሒ ዘለዎ፡ ንመጻኢ ተኣማሚንን ብረኽታ ዝመልኦን ናይ ባንክ ተመክሮ መንጽር ሓድሽ ተስፋይ የቕርብ። ብናይ ውልቃዊ ቦታ ዲዛይን ኣብ ቀንዲ ገጽ፡ ተጠቀምቲ ንፋይናንሳዊ ሂወቶም ንምምላስ ብልሒ ዘለዎም ርድኢታት ክርእዩ ይኽእሉ። እውን፡ ብዚ ሓድሽ ዲዛይን ኣገባብ፡ ባህላዊ ባንካዊ ስርሒታት ንቋንቋ ተጠቀምቲ ብናይ ርክብ ትንንሽ ምስልታት፡ ተቐላሊሉ ዝተገብረ ናይ ተግባራት ውሳኔታትን ኣምራትን ይዛረብ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ወርቂ ሽልማት A' Design Award
Akbank Mobile ሞባይል መተግበሪ ናይ ወርቂ ሽልማት A' Design Award ዝዓወተ እዩ፣ ንቀዳምነት ደረጃ ዘለዎም፣ ዘገርሙን ዝተፈልዩን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ወርቂ ጥበብን ፍልጠትን ክእለትን ዲዛይነራቶም ዘንጸባርቑ ኣዚዮም ሓደሽቲ፣ ርእይቶ ዘለዎምን ዘንጸባርቑን ፍጥረታት እዮም። Akbank Mobile ሞባይል መተግበሪ ዘይተራእየ ዋጋ ዘምጽእ ኣዚዩ ዝተሞገሰ፣ ዝንባሌ ዘቐምጥን ሓውሲ ዝመስልን ፈጠራ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ወርቂ ሽልማት A' Design Award ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ብብዙሕ ጥቕሚ ዘስፍሕ ዘደንቕ ዝኽበር ፕሮጀክት እዩ። Akbank Mobile ሞባይል መተግበሪ ሓያል ድሌት ዘሕድር፣ ተሃዋሕዋሕ ዘበራብር፣ ፈጠራ ዘተባብዕን ንዓና ዘማርኽን እዩ።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- Akbank Mobile provides a new perspective on traditional banking which now speaks the users' language with contact thumbnails, simplified actions, phrases, and concepts that are familiar to the user rather than system-oriented terms. Its strength is the human-first approach to building empathy and trust. With its personalized area on the main page, the users can view smart insights to ease their financial life. Also, the users will save time with the AI that thinks in users’ stead.
- ዓቐንን ማዕሸግን
- iOS, Android
- መለለዪታት
- Banking, Banking App, Personalized Experience, Personal Finance Assistance, Smart Banking, Social Banking, Future-Proof Banking, Rewarding Banking
- ናይ ምፍራይ ቴክኖሎጂ
- The app is available for iOS and Android devices in English and Turkish language versions.
Design Tools: Sketch, After Effects, Principle, Photoshop, Invision, Zeplin
Development tools: Angular JS, React, React native, .Net, PHP, html5, javascript - ናይ ዲዛይን ብድሆ
- To enable to communication we envisioned, we had to ask the user to give a portion of their dashboard and trust us that it will be worth it. Since mostly the communication the users expect is related to sales, initially users hesitated to read this area. We did a lot of prototyping to find the right size, look and feel and content curation to help users own and love this communication with the bank. We also had a lot of technical challenges to create insights and place them in a dashboard without negative impacts on the performance of the app.
- ምርምር
- With a human-centric approach, we benefited from a wide range of research methods like market research, questionaries, user interviews, shadowing, heuristic evaluation and design workshops to develop better empathy with users. We turned our insights into creating personas, user stories, journey mappings. To validate the new design we ran several user testings. As a result, we verified our hypothesis on what people would expect from smart, social, intuitive and personalized banking experience.
- ምንጪ ሓሳብ
- We want to make Akbank customers love everyday banking. Therefore, we've started to reimagine and design all digital channels of Akbank. Akbank Mobile is one of the pillars of this process. After all the studies the team went through, we have been thinking about how to make banking smart, social, future-proof and rewarding. We designed Akbank Mobile. With our product’s personalizations and recommendations, a mobile banking experience has never been so clean and intuitive.
- ናይ ፕሮጀክት ግዜ
- The design process of the project started in the last quarter of 2018 in Istanbul and had first released in September 2019 in Istanbul. It is an ongoing journey still with updates and user feedback.
- ናይ ስርሒት ፍሰት
- Normally the communication of users and the bank was mostly composed of one-way interactions. We wanted to create two-way communication and make it free from financial terms. We create a Communication Area on our dashboard. This is an area where our AI engine gives smart insights to the user to reduce stress, help them make more of what they have. Here users are also sharing their feedbacks and needs with the bank. So it is a unique place for valuable two-way conversations.
- ፓተንታት
- Copyrights belong to Akbank T.A.Ş, 2019.
- ኣባላት ጋንታ
- Gizem Öncü
Ayhan Arslan
Anıl Emmiler
Berivan Atik
Dilara Gül
Hande Taner
Mete Eraydın
Itır Akel
Akbank Design and Development Team
R/GA London Team - ናይ ስእሊ ክረዲት
- Image #1: Illustrator Akbank Design Studio, Akbank Mobile, 2019. Image #2: Illustrator Akbank Design Studio, Akbank Mobile, 2019.
Image #3: Illustrator Akbank Design Studio, Akbank Mobile, 2019.
Image #1: Illustrator Akbank Design Studio, Akbank Mobile, 2019.
Video Credits: Illustrator Akbank Design Studio, Akbank Mobile, 2019.
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
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ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
