Mark Boey tarapyndan Electric Meets Reality Dükan içi tejribe diwary

Mark Boey tarapyndan döredilen Electric Meets Reality Dükan içi tejribe diwary dizaýny Mahabat, Marketing we Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2020 A' Design Award Altyn Baýragy baýragynyň abraýly ýeňijisidir.

AltynMahabat· 2020

Electric Meets Reality Dükan içi tejribe diwary

dizaýner: Mark Boey

Müşderi: MG Motors Australia

Mahabat Kategoriýasynda A' Design Award Altyn Baýragy Ýeňijisi

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Reňkler

Dizaýn

Electric Meets Reality Dükan içi tejribe diwary hakynda

Electric Meets Reality — awtoulag dilerlik merkezi üçin gurlan interaktiw proýeksiýa mapping instalýasiýasydyr. Diwaryň ini 6500 millimetr, beýikligi bolsa 2000 millimetrdir. Onuň heýkeltaraşlyk usulda ýasalan ýüzi epoksi smoladan we agaçdan el bilen ýasalyp, üç ölçegli çap edilen bölekleri öz içine alýar hem-de proýektorlar öçük wagty ak we nepis relýef bolup galýar. Üç proýektor oňa sekiz minutlyk animasiýa we reňk goşýar. Proýeksiýalar elektrik togy, heýkel bolsa hakykaty aňladýar. Instalýasiýa elektrik awtoulag almagy göz öňünde tutýan myhmanlara ýörelge aralygy, zarýad bermek, howpsuzlyk we öndürijilik barada düşündirýär.

Ykrar etme

A' Design Award Altyn Baýragy hakynda

Electric Meets Reality Dükan içi tejribe diwary A' Design Award Altyn Baýragynyň ýeňijisidir; bu birinji derejeli, ajaýyp we tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Altyn ýeňijileri dizaýnerleriniň alymlygyny, paýhasyny we ussatlygyny görkezýän aşa täzelikçi, uzakgörüjilikli we göz gamaşdyryjy eserlerdir. Electric Meets Reality Dükan içi tejribe diwary deňi-taýy ýok gymmat berýän, köp öwülýän, ugur kesgitleýän we ýadygärlik ýaly oýlap tapyş bolmagy garaşylýar. A' Design Award Altyn Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine uly peýda berýän we ony öňe sürýän ajaýyp, hormatly taslamadyr. Electric Meets Reality Dükan içi tejribe diwary güýçli isleg duýgularyny döredýär, höwesi oýarýar, döredijiligi höweslendirýär we bizi haýran edýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: An interactive AR installation inside a dealership that will tip people past the 4 main barriers to buying an electric vehicle in Australia. "Range, Charging, Safety, Performance." By addressing these points, we will do what no other car manufacturer is doing and open our core demographic to buying our cars.
The MG EZS is the first mass-produced battery-powered electric vehicle within the financial reach of everyday Australians. This idea is a telegraphic demonstration of that thought. The physical constructions represent reality.
The projections represent electricity. Together they show how the MG EZS is the best affordable electric car for Australian conditions.
Ölçegler we Gaplama: 6500mm wide x 2000mm
3x Projectors
3 x Mini Mad Mapper
8 minutes of animation.
Bellikler: Projection Mapping, Installation sculpture, Animation, Design Communication, In-store Experience,
Önümçilik Tehnologiýasy: Projection-Mapping AR (Maya, C4D, After effects, Photoshop),
Wall - 3d Printing, Handmade sculpture using Epoxy Resin and Wood.
Dizaýn Kynçylygy: In this piece of communications, I wanted to create a fun and engaging experience. Inspired by children's miniature toys as the core idea.
I wanted to design an installation that looks elegant without light projections on it, and then project colour and animation on top to bring it to life. The Projection mapping is like magic, and it transforms the white wall into an enchanting world of the electric car.

One of the challenges is to simplify the idea/communication playfully.
We have gone through over 50 pages of research, based on why people don't want to purchase an electric car. The results, we break down into four sections.
"Range, Charging, Safety, Performance."

The second greatest challenge is to keep the sculpture kids proof and non-toxic, a combination of Art resin and wood is used for the final piece. This process took about 6 weeks to build.
Animation production took about 6 weeks.
Gözleg: At the top end of the market (Tesla, Jaguar, BMW), you have a lot of educated consumers who are educated about electric vehicles in Australian conditions.

At the mid-range end of the market, there are still a number of barriers for Australian consumers. We need to educate people about these barriers in a simple, engaging way.
Ylham: This is not just any wall, it's an interactive AR installation inside a dealership that will engage people to buy an electric vehicle in Australia.

By addressing the concern, we will do what no other car manufacturer
is doing and open our core demographic to buying our cars.
The MG EZS is the first mass-produced battery-powered electric vehicle within the financial reach of everyday Australians.

This idea is a telegraphic demonstration of that thought.
The physical constructions represent reality. The projections represent electricity.
Together they show how the MG EZS is the best affordable electric car for Australian conditions.
Taslama Dowamlylygy: October 2019 - Present
Iş Akymy: We created an installation that looks beautiful without projections on it and then projects animation and colour on top to bring it to life.
Topar Agzalary: Creative Director: Mark Boey.
Executive Producer: Adam Eden.
Art Director / Model Maker: Jacqui Hudson.
Producer: Erin Sheehan.
Tech Installation: Jack Horrocks, Shaun Sprowles.
Music: Superlunar.
Animation: Untitled Studios.