Hong Kong Trade Development Council tarapyndan Chic HK 2020 Esasy Funksiýa: Durmuş Ýörelgesi Söwda Çäresi

Hong Kong Trade Development Council tarapyndan döredilen Chic HK 2020 Esasy Funksiýa: Durmuş Ýörelgesi Söwda Çäresi dizaýny Çäre we Waka Dizaýny Bäsleşik Kategoriýasynda 2021 A' Design Award Demir Baýragy baýragynyň abraýly ýeňijisidir.

DemirÇäre· 2021

Chic HK 2020 Esasy Funksiýa: Durmuş Ýörelgesi Söwda Çäresi

dizaýner: Hong Kong Trade Development Council

Müşderi: Hong Kong Trade Development Council

Çäre Kategoriýasynda A' Design Award Demir Baýragy Ýeňijisi

19,901

Tassyklanan Baýrak Ýeňijisi

#106403 üçin Baýrak Ýagdaýyny Barlaň

Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Chic HK 2020 Esasy Funksiýa: Durmuş Ýörelgesi Söwda Çäresi hakynda

Kitap Teksti: Chic HK 2020 Hytaýyň Guançžou şäherinde geçirilen durmuş ýörelgesi söwda çäresidir. Bu çäre 80 sany Gonkong kompaniýasyna marka tanalyşyny artdyrmaga we Günorta Hytaý bazarynda sarp edijileriň seslenmesini synagdan geçirmäge kömek etdi. Wizual konsepsiýa çäräniň ady üçin täze şrift görnüşini döretmek maksady bilen ýönekeýleşdirilen we asyl hytaý ýazuw nusgalaryny utgaşdyrýar. Grafiki şekillere üç sany esasy reňk goşulyp, olar dürli durmuş ýörelgesi ugurlaryny bellemek üçin ulanyldy. Sergi iki gatda ýerleşip, 9000 inedördül metr meýdany öz içine aldy we dört gün dowam etdi. Aýnaly binanyň öňki tarapyndaky uly grafiki şekil we 3D hoşamaýlyk fony myhmanlary garşylady.

Ykrar etme

A' Design Award Demir Baýragy hakynda

Chic HK 2020 Esasy Funksiýa: Durmuş Ýörelgesi Söwda Çäresi A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Chic HK 2020 Esasy Funksiýa: Durmuş Ýörelgesi Söwda Çäresi uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Chic HK 2020 Esasy Funksiýa: Durmuş Ýörelgesi Söwda Çäresi jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Chic HK event aided 80 Hong Kong companies to develop brand awareness and test local consumers response in the South China market of Guangzhou. The organizer required a design to highlight Hong Kong as one of the Asia most vibrant and unique lifestyle hub. Making use of 3 primary colours and intermixing traditional and simplified Chinese characters, a new visual concept was created for this inaugural promotional event.
Ölçegler we Gaplama: The exhibition area over 2 floors was 9000sqm. Outside the venue, a 27m high x 17m wide graphic sticker of the event title was placed on the glazed facade. Inside the concourse is a 3D welcome backdrop at 12m wide x 4.5m high. The exhibition hall features a 40m long spans of LED display units at the main entry aisle with 5m high booths constructed with metal frames, then spray painted finish or cladded with wooden slats. All lights were LED and flooring were carpeted mixed with floor stickers.
Bellikler: Trade, Hong Kong, Lifestyle, Expo, Typography, Chinese Characters, HKTDC, Design, Organiser, Chic, China
Önümçilik Tehnologiýasy: The glazed facade of the venue displayed a 27m high x 17m wide Chic HK graphic sticker. At the concourse, a 3D welcome backdrop at 12m wide x 4.5m high made of plywood, metal frame and vinyl graphics was placed. All the exhibition booths were constructed with metal frames and sprayed paint finish or cladded with wooden slats. All lights and acrylic lettering used LED lights. Featured inside the main hall, a 40m long x 6.5m wide corridor housed a straddled series of hanging LED units emitting images.
Dizaýn Kynçylygy: The most challenging part was finding a design concept that could highlight HK brands and lifestyle to the local Guangzhou market. After analysing what makes Hong Kong culture unique and how it differs from other mainland Chinese cultures, we started to play on the different written Chinese characters along with added primary colours to formulate an overall new visual design. The colours also helped categorise the sub divide the various lifestyle sectors at the Chic HK event.
Gözleg: After researching the Guangzhou consumer market, we played with the juxtaposition of traditional and simplified version of the written Chinese characters to create a new translated title for Chic HK. This new typography was a cultural way to convey the idea of familiarity yet refreshing twist to the event. From this, prime colours were added to make various visual elements pop-out. Providing a new visual communication to position the brands of HK being presented this event.
Ylham: Inspiration stemmed from studying the written Chinese characters for Chic HK. Officially two forms of written Chinese, a traditional style used in Hong Kong and a simplified version used in mainland China. Both forms of writing were intermixed to create a new look in the Chinese calligraphy. Subsequently, 3 primary colours were added to make the graphic promotions visually pop out and these colours also help indicate the various lifestyle sectors at the event’s physical space.
Taslama Dowamlylygy: The project duration was 3 months from initial briefing to onsite completion. It was located at the Nan Fung International Convention & Exhibition Center, Guangzhou, China and the event ran for 4 days starting from the 9 - 13 of January 2020.
Iş Akymy: The first impression for the visitors began with a 17m (w) x 24m (h) graphic sticker of Chic HK at the exterior glazing of the venue. In the concourse, a 3D welcome backdrop for photo opportunities is placed. Inside the exhibition hall, a 40m (l) x 6.5m (w) x 5m (h) corridor with straddled LED units emitted graphic images created a more transformative spatial and visual experience. After this, the visitors would freely explore the colour coded booths and other facilities of the show.
Patentler: Copyrights belong to Hong Kong Trade Development Council, 2020
Topar Agzalary: Jason Cheung
Dury Chin
Eddie Chak
Stephen Wong
Jeff Cheng
Carson Wong
Shirley Fung
Surat Awtorlary: Hong Kong Trade Development Council