Egor Maraev tarapyndan Tinkoff Investment Esasy Funksiýa: Mahabat Wideosy

Egor Maraev tarapyndan döredilen Tinkoff Investment Esasy Funksiýa: Mahabat Wideosy dizaýny Kino, Wideo we Animasiýa Dizaýny Bäsleşik Kategoriýasynda 2022 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.

BürünçKino· 2022

Tinkoff Investment Esasy Funksiýa: Mahabat Wideosy

dizaýner: Egor Maraev

Müşderi: Blaster Studio

Kino Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi

25,727

Tassyklanan Baýrak Ýeňijisi

#122056 üçin Baýrak Ýagdaýyny Barlaň

Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Tinkoff Investment Esasy Funksiýa: Mahabat Wideosy hakynda

Kitap Teksti: Tinkoff Investment — bank maýa goýum hyzmaty üçin ýigrimi otuz sekuntlyk mahabat wideosydyr. Wideoda esasy gahryman hökmünde Jorj Waşington görkezilýär. Ol diwanda otyryp pizza iýýär, ýadaw we ýalta, we ol pul manysyny berýär. Adaty bolmadyk bu şekil esasy pikiri özünde jemleýär: pul gowy ýagdaýda saklanmaly we işledilmeli. Animasiýa sel-animasiýa hem-de kesip-ýasama (cutout) animasiýa usullaryny birleşdirýär, olar sanly kompozisiýa arkaly utgaşdyrylýar. Wideo onlaýn wideolardan öň görkezilýän mahabat (preroll) hökmünde giňden ýaýradyldy we ýokary öwrülişik (konwersiýa) derejesine ýetdi.

Ykrar etme

A' Design Award Bürünç Baýragy hakynda

Tinkoff Investment Esasy Funksiýa: Mahabat Wideosy A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Tinkoff Investment Esasy Funksiýa: Mahabat Wideosy uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Tinkoff Investment Esasy Funksiýa: Mahabat Wideosy zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Blaster team used very uncommon image of George Washington. Banks usually don't want to try something provocative in their advertising campaigns, that's why this work looks quite unusual.

In a main scene one can see George Washington sitting on a sofa and eating a pizza. He isn't in a good shape, he is tired and lazy, and in the end - he is money. This is the key image of this video and this image gives viewers the main idea - keep your money in a good shape, make them work for you.
Ölçegler we Gaplama: 30 seconds duration
Bellikler: video, 2d animation, animation, character, advertising video
Önümçilik Tehnologiýasy: Cel animation, cutout animation, Adobe After Effects compositing
Ylham: A client's advertising agency provided Blaster studio with the script, and there was the line about "the money on a bicycle". Blaster team tried different approaches to find the correct way of drawing money on a bicycle, but then they thought about money as a man. And there was actually a man on US dollar , so finally designers found the solution. They decided to portray George Washington as a main hero.

Also for the second video Blaster team made the funny dog. One can find the second video in External link section.
Taslama Dowamlylygy: Project started and ended in September 2020, it was targeted to russian internet audience.
Iş Akymy: Lazy Money video was shown widely as a preroll on Youtube and the conversion rate was high enough.
Topar Agzalary: Blaster animation team

Director: Egor Maraev
Producer: Artem Kuzmin
Illustrations: Daniel Shubin
Animation: Kirill Zak
Mikhail Kishov
Compositing: Boris Rostovtsev
Vladimir Sokolov
Sound-design: Alexey Timoshin