Dennis Furniss tarapyndan Pepsi NFL Limited Edition Içgi Gutusynyň Gaplamasy

Dennis Furniss tarapyndan döredilen Pepsi NFL Limited Edition Içgi Gutusynyň Gaplamasy dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2021 A' Design Award Platina Baýragy baýragynyň abraýly ýeňijisidir.

PlatinaGaplama· 2021

Pepsi NFL Limited Edition Içgi Gutusynyň Gaplamasy

dizaýner: Dennis Furniss

Müşderi: Pepsi

Gaplama Kategoriýasynda A' Design Award Platina Baýragy Ýeňijisi

819,500

Tassyklanan Baýrak Ýeňijisi

#123073 üçin Baýrak Ýagdaýyny Barlaň

Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Pepsi NFL Limited Edition Içgi Gutusynyň Gaplamasy hakynda

Pepsi NFL Limited Edition — Meksika bazary üçin döredilen içgi gutularynyň tapgyrydyr. Dört guty dört amerikan futbol toparyny hormatlaýar: Dallas Cowboys, Pittsburgh Steelers, Las Vegas Raiders we New England Patriots. Her guty öz toparynyň reňk palitrasyny ulanýar. Dinamiki illýustrasiýa stili sportuň fiziki häsiýetini beýan etmek üçin oýunçylary ulaldylan proporsiýalar bilen görkezýär. Gutular alýuminden ýasalyp, ýokary kesgitli ofset çap usuly bilen çap edildi. Bu tapgyr sanly kampaniýa bilen baglanyşdyrylyp, dükanlarda we onlaýn görnüşde satyldy.

Ykrar etme

A' Design Award Platina Baýragy hakynda

Pepsi NFL Limited Edition Içgi Gutusynyň Gaplamasy A' Design Award Platina Baýragynyň ýeňijisidir; bu hakykatdanam aýratyn, owadan we şöhratly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Platina ýeňijileri dörediji güýjüň keramatlarydyr, aň-paýhas döredijiliginiň çäklerine güwä bolýar we dizaýnerleriniň deňi-taýy ýok hünärmenligini we alymlygyny görkezýär. Bu dizaýnlaryň eýýamyň estetikasyny kesgitleýän, jemgyýetiň abadançylygyna goşant goşýan we sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerini öňe sürýän iň meşhur eserler bolmagy garaşylýar. Pepsi NFL Limited Edition Içgi Gutusynyň Gaplamasy ýokary kämillik derejesini görkezýär we peýdaly, gymmatly aýratynlyklary bilen dünýäni şübhesiz has gowy ýere öwürýär. Pepsi NFL Limited Edition Içgi Gutusynyň Gaplamasy isleglerimizi oýarýan, ylham berýän, höweslendirýän, begendirýän we uly şatlyk döredýän A' Design Award Platina Baýragyny gazanan eserdir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: To celebrate the love for american football in Mexico, Pepsi developed a limited edition that puts a spotlight on four teams. By directly connecting packaging design with a digital campaign the design Pepsi created a unique football experience.
Ölçegler we Gaplama: 110 mm x 50 mm x 110 mm / 18.5 lbs
Bellikler: Packaging, NFL, Mexico, Sport, Football, Illustration, Dynamic
Önümçilik Tehnologiýasy: High definition Offset printing on aluminum cans
Dizaýn Kynçylygy: Understanding the global context was crucial for the development of this can series. Due to lockdown sports fans could not attend live events or travel. This insight was important to develop the creative and aim to bring some of that excitement into peoples homes through this unique offering.
Gözleg: Worked closely with the NFL Mexico to understand which teams where the most beloved by local audience by number of followers. Having this information Pepsi crafted the collection to make sure it brought to live the excitement and love for those teams.
Ylham: Inspired by the dynamism of the sport, Pepsi developed an illustration style that captures the physicality of the game and exaggerates the players proportions. Using team specific color palettes Pepsi created a collection for Mexico, designing cans for Dallas Cowboys, Pittsburg Stealers, Las Vegas Raiders, and the New England Patriots
Taslama Dowamlylygy: 3 Months (Nov 20- Feb 21) Mexico
Iş Akymy: Product was distributed in traditional and modern channels, costumer could buy it in the store or online through amazon Mexico.
Patentler: Pepsico Design Center Latam
Topar Agzalary: PepsiCo Design Latin America
Surat Awtorlary: Pepsico Design Center Latam