Tekio Collective Intelligence Agency tarapyndan Welfare Is Gold Ýitgi öňüni alyş strategiýasy

Tekio Collective Intelligence Agency tarapyndan döredilen Welfare Is Gold Ýitgi öňüni alyş strategiýasy dizaýny Meta, Strategik we Hyzmat Dizaýny Bäsleşik Kategoriýasynda 2021 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.

BürünçHyzmat· 2021

Welfare Is Gold Ýitgi öňüni alyş strategiýasy

dizaýner: Tekio Collective Intelligence Agency

Müşderi: Tekio

Hyzmat Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi

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Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Welfare Is Gold Ýitgi öňüni alyş strategiýasy hakynda

"Welfare Is Gold" Meksikadaky uly gazyp alyş toparyna niýetlenip döredilen ýitgi öňüni alyş strategiýasydyr. Strategiýa her bölümdäki Abadançylyk Komissiýalaryny, seslenme protokolyny, çuňňur habarlaşma maksatnamasyny we her potratçy kompaniýa üçin şahsylaşdyrylan protokol döredýän web programmasyny özünde jemleýär. Çap edilen we sanly materiallara infografikalar, plakatlar, gysga animasion wideolar, karikaturalar we memler girýär. Protokol ýerli işgärler bilen bilelikde döredilip, gazyp alyş bölümleri tarapyndan tassyklanyldy. Maksat — ýitgiden azat iş ýeri medeniýetini döretmekdir.

Ykrar etme

A' Design Award Bürünç Baýragy hakynda

Welfare Is Gold Ýitgi öňüni alyş strategiýasy A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Welfare Is Gold Ýitgi öňüni alyş strategiýasy uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Welfare Is Gold Ýitgi öňüni alyş strategiýasy zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: We developed a strategy to attend and prevent harassment in the workplace of one of the largest mining groups in Mexico. A major cultural transformation will impact directly up to 8000 National Union Employees and contractors and indirectly to the more than 19,000 employees. The Harassment Prevention Strategy considers the integration of Welfare Commissions, an Attention Protocol, an intensive Communication Program, and a web app to deliver personalized protocols.
Ölçegler we Gaplama: Several communications materials include a print version of the Protocol, infographics, animated short videos, posters, and memes. A personalized Protocol for each contractor is generated through the web app as a PDF. Variable dimensions.
Bellikler: Strategic design, culture transformation, mining, harassment, harassment protocol, cartoons
Önümçilik Tehnologiýasy: Printed and digital materials were produced. A web-app allowed a massive workshop to co-create a personalized protocol downloadable for each of the more than 55 contractor companies. Creative memes were another resource to convey meaningful messages that enhanced one on one distribution. These alternative channels helped promote the engagement of the community.
Dizaýn Kynçylygy: We faced the challenge of changing the culture of a mining tradition of over 500 years old. The work involved managing the communication of multiple stakeholders. Work at the mine is characterized by stressful environments and high control of activities. The strategy compounds an attention mechanism regarding Welfare Commissions in each unit, a communications campaign, and an extensive protocol with a restorative justice approach.
Gözleg: The definition of the situation includes an integrative perspective (on-site anthropological study, cabinet research, review of the state legislation, review of existing programs and communication), coupled with participatory sessions with local employees, as well as the validation with the legal apparatus of the organization.
The Harassment Prevention Protocol was co-designed and validated by the different mining units to serve more than 15,000 employees.
Ylham: To address a sensitive subject as harassment in a stressful environment a participatory process helped to understand the complexity and the local jargon. A supportive infrastructure had to be set before launching a communication campaign. Cartoons help portray everyday situations where a shadow represents the underlying danger of aggressive behaviors often normalized. Resources such as memes and an adaptation of popular songs were part of the communication strategy to deliver the main messages.
Taslama Dowamlylygy: On August 17, 2020, the Fresnillo plc Harassment Prevention Protocol was launched and is currently ongoing to integrate directly up to 8000 employees of the mining group in Mexico in 2021.
Iş Akymy: Since the harassment protocol was launched, trust in the process has grown over time. Due to this new protocol, several cases have been worked out jointly with the Union and solved positively for the victims. This joint effort guarantees a process based on confidentiality, efficiency, justice, and accessibility leading to a massive cultural transformation free of harassment at the workplace.
Topar Agzalary: Mervyn Cruz
Ana Lacorte
Marcela Quintana
Tania Pineda
Guadalupe Isaac
Salvador Alcántara
Óscar Hernandez
Fernando Tapia
Citlalli Mazariegos
VIRK
Surat Awtorlary: Image #1 Photographer Enrique Arechavala Garay, 01_TEKIO_Fresnillo Main, 2021
Image #2 Graphic Designer Citlalli Mazariegos, 02_TEKIO_Protocol mockup, 2021
Image #3 Graphic Designer Citlalli Mazariegos, 03_TEKIO_Posters mockup, 2021
Image #4 Graphic Designer Citlalli Mazariegos, 04_TEKIO_Web-app mockup, 2021
Image #4 Graphic Designer Citlalli Mazariegos, 05_TEKIO_Brochure mockup, 2021