Sunghoon Kim tarapyndan döredilen 87MM Brand Story Kitap Dizaýny dizaýny Çap we Neşir Mediýa Dizaýny Bäsleşik Kategoriýasynda 2022 A' Design Award Kümüş Baýragy baýragynyň abraýly ýeňijisidir.

KümüşÇap· 2022

87MM Brand Story Kitap Dizaýny

dizaýner: Sunghoon Kim

Müşderi: 87mm

Çap Kategoriýasynda A' Design Award Kümüş Baýragy Ýeňijisi

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Reňkler

Dizaýn

87MM Brand Story Kitap Dizaýny hakynda

87MM duýgy we zehin bilen gündelik medeniýeti döredýän Koreýanyň öňdebaryjy moda markasydyr. 2011-nji ýylda esaslandyrylandan bäri, 10 ýyllyk ýazgyly marka hökmünde, geçen onýyllygyň hekaýasyny 87MM-ni söýýän köpçülige "Moment by Moment, We Say No Concept But Good Sense" atly neşir arkaly ýetirmek üçin dizaýn edildi. Bu, iki esaslandyryjynyň hekaýasy we 87MM marka hekaýasy arkaly, 87MM-ni halaýan we oňa höwesli ýaş koreý köpçüligi bilen has ýakyn aragatnaşyk saklamaga hyzmat eder.

Ykrar etme

A' Design Award Kümüş Baýragy hakynda

87MM Brand Story Kitap Dizaýny A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. 87MM Brand Story Kitap Dizaýny ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. 87MM Brand Story Kitap Dizaýny köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: He designed the brand book of 87MM, a Korean fashion brand. 87MM is a representative fashion brand in Korea that creates a culture in everyday life through sense and wit. You can see the story of 87MM over the past decade through the brand book which contains the record of the 10th anniversary since its launch in 2011.
Ölçegler we Gaplama: Hardcover book, 190 mm × 280 mm × 33 mm, 400 page. The cover is debossing and hot foil stamping (gloss black), the Spine is hot foil stamping (gloss black), Coating silkscreen on the paper.
Bellikler: 87MM, brand book, book, design, editorial, graphic, typography
Önümçilik Tehnologiýasy: The cover design was designed to express the accumulation of stories for 10 years by printing thick boards and 87MM main colors on paper and was made using debossing and matte inkstones on the front and back of the cover. It is divided into three parts in total, and we used four types of paper to express the image well according to the characteristics of each part. Part 1-1 is made to have a different texture than other parts by coating with a silkscreen.
Dizaýn Kynçylygy: In organizing and classifying vast amounts of data over the past decade, data had to be classified and selected so that it could be an interesting record that suits the character of a fashion brand and expresses the brand well, not just a record of 10 years. And the newly designed font had to harmonize with the story expressed in writing. The selection of paper to express these materials well was also an important task.
Gözleg: According to the nature of the fashion brand, he wanted to classify the story of the past decade into three parts. Since the characteristics of each part are clearly distinguished, it was judged that using paper in four types could convey the story of 87MM more accurately. Through the form, proportion, and texture of the book, I wanted to convey that it is a book made by a brand's philosophy and fashion brand.
Ylham: While interviewing the two founders of 87MM, who were fashion models, He learned the story of how they made clothes. He wanted to convey the story of their 10 years of making clothes in a book. He came to think about how to express their favorite colors, graphics, and various elements in the book. Inspired by the numbers 8 and 7, He designed fonts, and He designed books using these fonts.
Taslama Dowamlylygy: The project began in Seoul, Korea, in March 2021 and ended in January 2022. Books have been on sale in Korea since January 2022.
Iş Akymy: Through the brand book, he designed to tell the public who likes 87MM, Korea's leading fashion brand, the story of the 10 years since its establishment in 2011. This book will serve to communicate more closely with the young Korean public who likes 87MM and is enthusiastic about it through the story of the brand and the story of the two founders as well as the brand philosophy of 87MM.
Topar Agzalary: Writing: Kim Wonjoong, Park Jiwoon
Design: Kim Sunghoon
Surat Awtorlary: 87MM