Star and Saic Oimt tarapyndan MG Next Generation Awtoulag Ýoldaş Programmasy

Star and Saic Oimt tarapyndan döredilen MG Next Generation Awtoulag Ýoldaş Programmasy dizaýny Interfeýs, Özara Täsir we Ulanyjy Tejribesi Dizaýny Bäsleşik Kategoriýasynda 2024 A' Design Award Altyn Baýragy baýragynyň abraýly ýeňijisidir.

AltynInterfeýs· 2024

MG Next Generation Awtoulag Ýoldaş Programmasy

dizaýner: Star and Saic Oimt

Müşderi: SAIC Overseas Intelligent Mobility Technology Co., Ltd.

Interfeýs Kategoriýasynda A' Design Award Altyn Baýragy Ýeňijisi

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Dizaýn

MG Next Generation Awtoulag Ýoldaş Programmasy hakynda

MG Next Generation awtoulag eýeleri üçin döredilen, mobil telefonlar we akylly sagatlar üçin niýetlenen ýoldaş programmadyr. Bu programma birnäçe sebitleýin programmany bir global önümde birleşdirýär. Aýratynlyklar ýerleşýän ýere we awtoulagyň modeline görä sazlanyp bilner, şeýlelikde her eýe özi üçin şahsylaşdyrylan gurallar toplumyny alýar. Üç ölçegli awtoulag modeli wirtual garažyň içinde görkezilýär, alty burçly widjetler bolsa brendiň şahsyýetine laýyk gelýär. Myhman rejimi awtoulagy bolmadyk adamlara karar bermezden öň esasy aýratynlyklary öwrenmäge mümkinçilik berýär.

Ykrar etme

A' Design Award Altyn Baýragy hakynda

MG Next Generation Awtoulag Ýoldaş Programmasy A' Design Award Altyn Baýragynyň ýeňijisidir; bu birinji derejeli, ajaýyp we tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Altyn ýeňijileri dizaýnerleriniň alymlygyny, paýhasyny we ussatlygyny görkezýän aşa täzelikçi, uzakgörüjilikli we göz gamaşdyryjy eserlerdir. MG Next Generation Awtoulag Ýoldaş Programmasy deňi-taýy ýok gymmat berýän, köp öwülýän, ugur kesgitleýän we ýadygärlik ýaly oýlap tapyş bolmagy garaşylýar. A' Design Award Altyn Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine uly peýda berýän we ony öňe sürýän ajaýyp, hormatly taslamadyr. MG Next Generation Awtoulag Ýoldaş Programmasy güýçli isleg duýgularyny döredýär, höwesi oýarýar, döredijiligi höweslendirýär we bizi haýran edýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: The MG app is a mobile and watch companion for car owners. Our main objective was to create a more holistic mobile experience by integrating existing apps from various markets into a unified global application. The new app aims to boost the adoption of companion devices, allowing users to customize features based on their location and specific vehicle model, delivering a personalized experience.
Bellikler: mobile, apple watch, 3D, car, automotive, companion app, design system, EV
Önümçilik Tehnologiýasy: We aimed to mimic real car experience digitally using a 3D model, giving users a real sense of their vehicle on their screens. We placed the car in a virtual garage inspired by futuristic and sci-fi concepts.
We adopted a clear black and white palette, with hints of metallic and vibrant orange for contrast. Elevating surfaces and visual effects added tangible materiality to the interface, intensified by fluid animations and interactions that emulate real-world functionality.
Hexagon widgets, echoing MG's logo, maintain coherence and reinforce the brand's identity.
Dizaýn Kynçylygy: We've segmented users into two distinct groups: car owners and non-owners. Each group has unique informational needs and preferred functionalities.
For car owners, access is provided to a customizable My MG screen, offering swift vehicle control along with personalized features and essential data.
Non-owners utilize a guest mode to preview key features and gather information about MG cars. This mode enables potential buyers to explore the advantages of informed decision-making.
One of the significant challenges faced by the client was managing separate regional apps, leading to maintenance issues and limited scalability. In response, we executed a comprehensive revamp of the app's design approach to address this issue.
Gözleg: Our team thoroughly analyzed vehicle-related apps, identifying market trends, strengths, areas for improvement, and potential innovations. We employed card sorting exercises to grasp user navigation preferences, collaborating with the client team to prioritize features aligning with business goals. Utilizing insights from these exercises, we crafted an interactive prototype showcasing 8 core use cases. Testing this prototype with car owners worldwide uncovered usability issues and app pain points. Leveraging these insights, we refined and improved the app's design to meet user expectations, ensuring a seamless and satisfying experience.
Ylham: To address the scattered UX complexity present across multiple MG apps, our team developed a unified app using a modular approach. This design empowers users to customize features according to their location and specific vehicle model, delivering a personalized experience. The reimagined structure now incorporates all pre-existing functionalities, guaranteeing clarity, predictability, simplicity, scalability, and substantial value for both users and the business.
Taslama Dowamlylygy: up to 6 month, China
Iş Akymy: Incorporating real-life patterns and metaphors makes the design clear and intuitive. We based the placement of frequently used functions on user research and ergonomic principles, ensuring easy accessibility. Feedback from validation sessions led to refinements for more clear controls. Careful attention was given to the first-time experience to assist users in binding the car and exploring features. Furthermore, we introduced a guest mode, enabling potential buyers to explore the app's advantages for more informed decision-making. Finally, the watch app offers essential features precisely when users need them.
Topar Agzalary: Viacheslav Shkolnyi, Anastasiia Gryshchenko, Kate Hutenieva, Nikolay Apostol, Maryna Ionova, Ivan Shvarov, Bao Yidan, Tang Shenghao, Wu Donghai, Lu Min, Xu Jie, Ruan Bo
Surat Awtorlary: Star