Seyon Kim tarapyndan Care for Mom to Be Jemgyýetçilik Habardarlyk Kampaniýasy

Seyon Kim tarapyndan döredilen Care for Mom to Be Jemgyýetçilik Habardarlyk Kampaniýasy dizaýny Jemgyýetçilik Dizaýny Bäsleşik Kategoriýasynda 2020 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.

BürünçJemgyýetçilik· 2020

Care for Mom to Be Jemgyýetçilik Habardarlyk Kampaniýasy

dizaýner: Seyon Kim

Müşderi: Seyon Kim

Jemgyýetçilik Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi

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Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Care for Mom to Be Jemgyýetçilik Habardarlyk Kampaniýasy hakynda

"Bolýan Eje Üçin Alada" kampaniýasy syýahat edýän göwreli aýallaryň zerurlyklary barada jemgyýetçilik habardarlyk kampaniýasydyr. Bu kampaniýa beýleki ýolagçylardan otlyda orun bermegi ýa-da ulag durmak üçin ýer bermegi haýyş edýär. Wizual şahsyýet göwreli adamyň keşbini ýürek şekili bilen birleşdirýän logotipden ösüp, göwrelilik we alada düşünjelerini aňladýar. Adatça göwrelilik bilen baglanyşykly reňkiň deregine, gyzyl we mämişi reňkleriň garyndysyndan ýasalan mylaýym pastel tона ulanylýar. Beketlerde we duralgalarda posterler hem-de çap edilen metro biletleri bu logotipi göterýär.

Ykrar etme

A' Design Award Bürünç Baýragy hakynda

Care for Mom to Be Jemgyýetçilik Habardarlyk Kampaniýasy A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Care for Mom to Be Jemgyýetçilik Habardarlyk Kampaniýasy uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Care for Mom to Be Jemgyýetçilik Habardarlyk Kampaniýasy zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Care for Mom To Be is a campaign that promotes awareness of the needs of traveling pregnant women. It encourages other to offer a seat on a train or a place to park their car. The campaign grows from a logo that combines the figure of a pregnant person and the shape of a heart. This was designed to appeal to both men and women, and to encourage both sexes to respond positively.
Ölçegler we Gaplama: Poster: 27"x40"
Subway ticket: 1.5"2.5"
Bellikler: care, pregnant, awareness, campaign
Önümçilik Tehnologiýasy: The human figure and heart embedded in the logo are meant to represent a “pregnancy” and “care,” with or without the supporting text. In its full form, it uses a simple twist of a familiar isotype figure, balanced with supporting text.
Dizaýn Kynçylygy: The design challenge was to create that is easy to understand and something memorable. I also wanted to choose the brand color that is more neutral so the pregnancy or women related color doesn't always have to be a pink color. The warm pastel color of mixed red and orange was chosen to represent the underlying significance: Hope, Love, Care, and Belongingness. The word-mark and overall typeface are Neutral that is a friendly sans serif text font with unmistakable character yet universal appeal.
Gözleg: There was a huge issue in South Korea about the suffering of pregnant women who commute in the subway. I also realized that in the United States, there isn't any designated seats or parking spaces for pregnant women. I read an article from the New York Times and also a few blog posts discussing the low awareness of pregnant people in the U.S. When I interview pregnant women, the answer for this issue wasn't complicated to be solved. More care in the public such as offering a seat to them or a bit more generosity was what they really needed.
Ylham: Pregnant women are often overlooked, especially in transit. This campaign endeavors to promote awareness of the needs of pregnant women, and encourages others to create a more welcoming environment for them.
Taslama Dowamlylygy: 3 weeks in New York City.
Iş Akymy: This campaign is intended to be viewed in public especially for people in a commuting location like a subway station and parking lot. By looking at the promotional materials, and actually being able to physically interact with the subway ticket with the campaign logo, the viewers can raise their awareness about care for pregnant women.
Topar Agzalary: Seyon Kim
Surat Awtorlary: Photographed by Seyon Kim