Fabio Alves tarapyndan Feira do Alvarinho Mahabat Kampaniýasy Mahabatyň

Fabio Alves tarapyndan döredilen Feira do Alvarinho Mahabat Kampaniýasy Mahabatyň dizaýny Mahabat, Marketing we Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2020 A' Design Award Kümüş Baýragy baýragynyň abraýly ýeňijisidir.

KümüşMahabat· 2020

Feira do Alvarinho Mahabat Kampaniýasy Mahabatyň

dizaýner: Fabio Alves

Müşderi: MarkaBranka

Mahabat Kategoriýasynda A' Design Award Kümüş Baýragy Ýeňijisi

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Tassyklanan Baýrak Ýeňijisi

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Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Feira do Alvarinho Mahabat Kampaniýasy Mahabatyň hakynda

Feira do Alvarinho, Portugaliýanyň Monkao şäherinde her ýyl geçirilýän çakyr oturylyşygydyr. Wakany habarlaşmak üçin gadymy we toslama bir şalyk döredildi. Öz ady we siwilizasiýasy bilen Monkao Alvarino şerabynyň beshigi hökmünde tanalýandygy üçin Alvarino Patyşalygy Monkonyň hakyky taryhynda, ýerlerinde, ajaýyp adamlarynda we rowaýatlarynda ylham aldy. Bu taslamanyň iň uly kynçylygy, territoriýanyň hakyky hekaýasyny keşp dizaýnyna geçirmekdi.

Ykrar etme

A' Design Award Kümüş Baýragy hakynda

Feira do Alvarinho Mahabat Kampaniýasy Mahabatyň A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Feira do Alvarinho Mahabat Kampaniýasy Mahabatyň ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Feira do Alvarinho Mahabat Kampaniýasy Mahabatyň köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: With the slogan The Biggest Wine Party in Portugal, the multimedia advertising campaign shows that Feira do Alvarinho is more than just an annual entertainment event with food, wine and music. It is an affirmation of the identity of a territory, rich in resources and with a unique geographical location, that makes itself known by its traditions, customs and places. Here, the production of Alvarinho wine plays an important economic and social role.
Ölçegler we Gaplama: Poster 42x60 cm. Brochure 35x25 cm, 8 pages. Outdoor advertising with specific dimensions. Full 3D modelled and animated video adapted to the different social standard sizes.
Bellikler: Feira do Alvarinho, Moncao, Wine Party, Portugal, Multimedia, Advertising, Campaign, Illustration, Design, Character Design, Event, Promotional video, Animation 3D
Önümçilik Tehnologiýasy: Offset and digital printing. Full 3D modelled and animated video. Merchandising and Mascot with specific production.
Dizaýn Kynçylygy: The biggest challenge of this project was the handmade illustration, the character design process of creating The Kingdom of Alvarinho without neglecting or twisting the elements and details of the history, iconic and legendary people, mythological figures, places and rest of civilization. We carried the real story of the territory into character design.
Gözleg: Without ever losing the focus on promotion and commercialization of Alvarinho wine, we created a new kingdom, The Kingdom of Alvarinho, and told its story in a storytelling way. We used different advertising tools on the multimedia campaign, such as illustrations for the main poster, brochure, magazine/journal ads and outdoor advertising, 3D animated promotional video, merchandising, new website, radio jingle and even the official mascot. All of them developed to reinforce the Alvarinho condition as a strategic instrument in the economic competitiveness of the region.
Ylham: Feira do Alvarinho is an annual wine party that takes place in Moncao, in Portugal, more precisely in the middle of a leafy park nearby river Minho, close to the Galician border. To communicate the event, we created an ancient and fictional kingdom, unmentioned in the history books. We named it The Kingdom of Alvarinho because Moncao is known as the cradle of Alvarinho wine. With own name and civilization, it was inspired in the real history, places, iconic people and legends of Moncao.
Taslama Dowamlylygy: From February to July 2019, in Moncao, Portugal.
Iş Akymy: Poster, Brochure, Magazine and Journal ads, Outdoor Advertising, 3D animated promotional video, Website, Mascot, Radio jingle and Merchandising.
Topar Agzalary: Fabio Alves
Marcio da Rocha
Rafael Pereira
Surat Awtorlary: MarkaBranka, 2019