Willy Lai and Dave Torres tarapyndan Macy’s Website Elektron söwda web sahypasy

Willy Lai and Dave Torres tarapyndan döredilen Macy’s Website Elektron söwda web sahypasy dizaýny Web Sahypa we Web Dizaýn Bäsleşik Kategoriýasynda 2020 A' Design Award Altyn Baýragy baýragynyň abraýly ýeňijisidir.

AltynWeb· 2020

Macy’s Website Elektron söwda web sahypasy

dizaýner: Willy Lai and Dave Torres

Müşderi: Macy's

Web Kategoriýasynda A' Design Award Altyn Baýragy Ýeňijisi

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Tassyklanan Baýrak Ýeňijisi

#93996 üçin Baýrak Ýagdaýyny Barlaň

Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Macy’s Website Elektron söwda web sahypasy hakynda

Macy's web sahypasy müşderilere Macy's harytlaryny onlaýn satyn almaga mümkinçilik berýän elektron söwda platformasydyr. Web sahypasy 2019-njy ýylda müşderileriň pikirlerine gönüden-göni jogap hökmünde täzeden dizaýn edildi we netijede arassa, ýönekeý we moda ylhamly dizaýn döredi. Sahypanyň gurluşy moda mediýasyndan we sarp ediş tehnologiýa önümlerinden ugur alýar hem-de Macy's-i bäsdeş söwda kompaniýalaryndan tapawutlandyrmagy maksat edinýär. Döwrebap uýgunlaşýan (responsive) web tehnologiýalary ulanyldy, şonuň üçin sahypany noutbuk kompýuterlerinde, planşetlerde we smartfonlarda görüp bolýar. Täzeden dizaýn etmek işine sowalnamalary, söhbetdeşlikleri we ulanyş amatlylygyny barlamagy öz içine alýan ulanyjy tejribesi boýunça barlaglar ýol görkezdi.

Ykrar etme

A' Design Award Altyn Baýragy hakynda

Macy’s Website Elektron söwda web sahypasy A' Design Award Altyn Baýragynyň ýeňijisidir; bu birinji derejeli, ajaýyp we tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Altyn ýeňijileri dizaýnerleriniň alymlygyny, paýhasyny we ussatlygyny görkezýän aşa täzelikçi, uzakgörüjilikli we göz gamaşdyryjy eserlerdir. Macy’s Website Elektron söwda web sahypasy deňi-taýy ýok gymmat berýän, köp öwülýän, ugur kesgitleýän we ýadygärlik ýaly oýlap tapyş bolmagy garaşylýar. A' Design Award Altyn Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine uly peýda berýän we ony öňe sürýän ajaýyp, hormatly taslamadyr. Macy’s Website Elektron söwda web sahypasy güýçli isleg duýgularyny döredýär, höwesi oýarýar, döredijiligi höweslendirýär we bizi haýran edýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Ölçegler we Gaplama: We developed reponsive web design across different devices.
Bellikler: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Önümçilik Tehnologiýasy: We utilized modern responsive web technologies.
Dizaýn Kynçylygy: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Gözleg: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Ylham: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Taslama Dowamlylygy: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Iş Akymy: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Topar Agzalary: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
Surat Awtorlary: Images courtesy of Macys.