Shiwanyubingshao Primary Function: Pambalot ng Alak ni Zhang Zhipeng

Ang disenyo na Shiwanyubingshao Primary Function: Pambalot ng Alak ni Zhang Zhipeng ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2020 A' Design Award na Pilak sa Kategoryang Paligsahan na Disenyo ng Pakete.

PilakPakete· 2020

Shiwanyubingshao Primary Function: Pambalot ng Alak

ni Zhang Zhipeng

Kliyente: Guangdong Shiwan Baijiu Group Co., Ltd

Nagwagi ng A' Design Award na Pilak sa Kategoryang Pakete

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Mga Kulay

Ang Disenyo

Tungkol sa Shiwanyubingshao Primary Function: Pambalot ng Alak

Ang Shiwanyubingshao ay isang disenyo ng pambalot para sa isang Chinese liquor. Ginagamit ng disenyo ang sayaw ng leon, isang tradisyunal na pagtatanghal ng mga Tsino, bilang pangunahing visual na tema nito. Ang bote ay gawa sa salamin na may itim at transparent na spray na akabado, at ang hugis ng bote ay batay sa mga sinaunang lalagyan ng alak ng mga Tsino, na may ginintuang detalye. Ang panlabas na kahon ay gawa sa itim na espesyal na papel na may proseso ng stamping. Isang guhit na ulo ng leon ang inilagay sa itaas ng kahon. Ang pagbubukas ng kahon ay naglalahad ng kulay ng ulo ng leon at nagdaragdag ng pakiramdam ng seremonya sa pag-inom.

Ang Pagkilala

Tungkol sa A' Design Award na Pilak

Ang Shiwanyubingshao Primary Function: Pambalot ng Alak ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Shiwanyubingshao Primary Function: Pambalot ng Alak ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Shiwanyubingshao Primary Function: Pambalot ng Alak ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Creative elements is given priority to with lion dance adopt green visual symbols, let consumer get attracted by the rich delicate graphics and can realize that its product features, to apply Chinese traditional elements with modern design and visual performance have different feelings, let the product itself characteristic, let the consumer in the same product can have a new choice, thus promote sales.
Mga Sukat at Packaging: The bottle has a capacity of 500ml,a height of 22.5cm,a diameter of 9cm,a front height 26.5cm,a width of 15cm and a side width of 15cm
Mga Tag: Liquor,packaging design,graphic design,lion dance,Collect green,The lottery，illustration
Teknolohiya sa Produksyon: The bottle body is designed as a black transparent bottle by glass spraying. The bottle type is made of ancient Chinese wine containers and gilded. Black special paper stamping process is used for outer packaging.
Hamon sa Disenyo: The color belt link processing between the box and the box will be a little tedious in the post-processing, but I believe that the design comes from life, so we should add the life elements, so as to reflect the product value and attract consumers to drive sales.
Pananaliksik: This a new design of liquor, its purpose is to better liquor culture combining with local traditional culture, the lion dance this tradition is the Chinese for thousands of years culture heritage, it has its own story always has a long history, it can let the consumer feel better experience two different culture, and promote our Chinese traditional culture, let the young consumers understand their own culture, also let the world know China.
Inspirasyon: The creative inspiration comes from Collect green, a traditional Chinese culture lion dance. In addition to the Spring Festival, it is also often performed on festive days. It explains the cultural heritage and quality pursuit of people in the era of consumption upgrading, as well as the demand for the sense of life ceremony.
Tagal ng Proyekto: The project started in November 2019 and completed the design in Shenzhen, the proofing in Shenzhen and the production in Guangzhou in December 2019
Daloy ng Operasyon: The illustration lion head is used on the top of the box, combined with the dynamic form of lion dance and picking. The "opening the box and uncovering the head color" increases the ritual sense of drinking, and has a good interaction with consumers in the product. Through three-dimensional thinking on products, let "tradition" become a new attraction.
Mga Miyembro ng Koponan: Design director: Zhang Zhipeng, designer: Zhang Zhipeng
Mga Credit ng Larawan: Zhang Zhipeng