Cut and Paste Ang Pagba ni Lisa Winstanley

Ang disenyo na Cut and Paste Ang Pagba ni Lisa Winstanley ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2021 A' Design Award na Ginto sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.

GintoGrapika· 2021

Cut and Paste Ang Pagba

ni Lisa Winstanley

Kliyente: Lisa Winstanley

Nagwagi ng A' Design Award na Ginto sa Kategoryang Grapika

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Ang Disenyo

Tungkol sa Cut and Paste Ang Pagba

Ang toolkit ng proyektong ito, Cut and Paste: Preventing Visual Plagiarism, ay tumutugon sa isang paksa na maaaring makaapekto sa lahat sa industriya ng disenyo ngunit ang visual na plagiarism ay isang paksa na bihirang talakayin. Ito ay maaaring dahil sa kalabuan sa pagitan ng pagkuha ng reference mula sa isang imahe at pagkopya mula dito. Samakatuwid, ang iminumungkahi ng proyektong ito ay magbigay ng kamalayan sa mga kulay-abo na lugar na nakapalibot sa visual na plagiarism at ilagay ito sa unahan ng mga pag-uusap tungkol sa pagkamalikhain.

Ang Pagkilala

Tungkol sa A' Design Award na Ginto

Ang Cut and Paste Ang Pagba ay nagwagi ng A' Design Award na Ginto, isang napakaprestihiyosong pagkilalang iginagawad sa mga disenyong pangunahing-uri, kahanga-hanga at namumukod-tangi. Ang mga nagwagi ng Ginto ay mga likhang lubhang makabago, may pananaw at nakasisilaw sa karilagan na sumasalamin sa talino, karunungan at husay ng kanilang mga tagapagdisenyo. Inaasahang ang Cut and Paste Ang Pagba ay isang lubos na pinupuri, nagtatakda-ng-uso at monumental na imbensyon na naghahatid ng walang kapantay na halaga. Ang disenyong ito na nagwagi ng A' Design Award na Ginto ay isang kahanga-hanga at iginagalang na proyekto na lubos na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Cut and Paste Ang Pagba ay lumilikha ng matinding damdamin ng pagnanais, gumigising ng damdamin, nagpapasigla ng pagkamalikhain at nakahuhumaling sa atin.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: This project addresses a topic that affects everyone in the creative industry at some point in their career. Yet visual plagiarism is an issue that is seldom discussed, perhaps due to the ambiguity between taking reference from an image and copying from it. Rather than preach morality, what this project provides is awareness; enabling participants to make informed choices. The collaterals were created to support an active learning workshop with the main aim to provide a platform for discussion
Mga Sukat at Packaging: The book is A5 with a bespoke die cut folder at the back which contains the folded A3 poster, A6 4pp activity, die cut bookmark and kiss cut sticker sheet. These are all housed in a bespoke die cut outer folder which also contains an A5 notepad and pocket for 5 A6 postcards
Mga Tag: branding, logo, book, poster, stationery kit, postcards, stickers, bookmark, workshop
Teknolohiya sa Produksyon: This project was printed on RJ Maple bright stock of various weights dependent on the item. The outer folder is a bespoke die cut as is the 36pp book which contains a double sided poster, bookmark, A6 postcards and sticker set. The stationery kit is custom designed and contains pencils, paperclips and a sharper to complement the custom note paper
Hamon sa Disenyo: The design utilises the existing colour palette and fonts of the University brand, alongside culturally appropriate imagery and rich, real-world examples of visual plagiarism, homage, pastiche and parody. The notion of a cut and paste visual culture is present throughout, as a reminder for participants to consider ethical intentions as part of their creative practice and the secondary, juxtaposed theme of ‘copy cats’ is playfully illustrated; humorously referencing this common idiom and introducing a more palatable lightness to a somewhat serious topic.
Pananaliksik: To support an active learning workshop, print collaterals were developed including, an outer folder, a 36 page book, bookmark, posters, postcards, stickers, a notepad and a custom designed stationery kit. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
Inspirasyon: The designs were inspired by constructivist layout with rich, culturally appropriate imagery and bold, angled typography. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
Tagal ng Proyekto: The project was launched in January 2020 at the School of Art, Design and Media, Nanyang Technological University, Singapore
Daloy ng Operasyon: This project intends the user to fully interact with each component of the pack. The book is intended to be a tool for sketching ideas, writing notes and experimenting. The postcards are designed as case studies for discussion and debate. The A6 activities as practice based and require users to ideate and experiment. The stationery set facilitates this interaction and the outer folder provides a study container to house the full kit.
Mga Patent: Copyrights belong to Lisa Winstanley, 2020
Mga Miyembro ng Koponan: Art Director: Lisa Winstanley
Research Assistant: Wu You
Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng
Mga Credit ng Larawan: Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng