Ang disenyo na Typotect Brand Identity ni Seulah Choi ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2020 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.

BronseGrapika· 2020

Typotect Brand Identity

ni Seulah Choi

Kliyente: Seulah Choi

Nagwagi ng A' Design Award na Bronse sa Kategoryang Grapika

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Mga Kulay

Ang Disenyo

Tungkol sa Typotect Brand Identity

Ang Typotect ay isang brand identity na dinisenyo para sa isang modernong museo ng sining na nakatuon sa mga gawa ni Piet Zwart, isang pyunero ng modernismo. Pinagsama ng pangalan ang mga salitang typography at architect, na sumasalamin sa dalawang larangan kung saan gumawa si Piet Zwart. Muling binigyang-kahulugan ng identity ang tatlong katangiang makikita sa kanyang mga disenyo: tatlong pangunahing kulay, manipis na linear na elemento, at patag na hugis na inayos sa loob ng bukas na espasyo. Isang manipis na pulang linya ang lumalabas sa itaas ng bawat aplikasyon, habang ang asul at dilaw ay pumupuno sa mga patag na hugis. Ang identity ay nakabatay sa print at inilalapat sa mga poster, name card, tiket, at wall sticker.

Ang Pagkilala

Tungkol sa A' Design Award na Bronse

Ang Typotect Brand Identity ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Typotect Brand Identity ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Typotect Brand Identity ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: 'TYPOTECT' is a modern museum of 'Piet Zwart' who was a pioneer of modernism. The name of the museum is a mixed word with 'Typography' and 'Architect', due to his designer career. He used 3 primary colors, line and plane shape in his works. By reinterpreting his works, the identity of 'TYPOTECT' museum has designed. Modernism designers are still inspirationing many designers these days and I thought reinterpreting his works could give more inspirations to many people.
Mga Sukat at Packaging: This are print-based works. Poster was worked in 594(mm)x841(mm) but could be change in a same ratio. Name card is basically 50(mm)x70(mm).
Mga Tag: branding, identity, communication, design, art museum, modern museum, museum, graphic, graphic identity
Teknolohiya sa Produksyon: It is mostly print-based brand identity design. It could be printed on the paper(for example, namecard and ticket), or on a sticker so it can be decorated on the wall.
Hamon sa Disenyo: After done with finding out the characteristics of his works and reinterpreting it, it was challenging how I could make this brand identity not only looking and feeling like his original works and careers but also new modern design museum. I tried to make it simple and kept using a linear shapes to show his work identity.
Pananaliksik: For this project, I tried to go to all the modern museums in Newyork City. It gave me an idea of why people enjoys modern art and what makes people feel interesting about it. Also I researched about Piet Zwart by googling him and looking up by books. Basically he was famous designer so it was easy to find his pieces but it was hard go know his personal insights and thoughts. Reading books and some instructions about his design pieces helped me finding out and making up the identity of TYPOTECT museum. In conclusion, I could find out his main characteristics inside his works and could reinterpret his works for new type of modern museum branding.
Inspirasyon: When I was in NewJersey, studying graphic design, I learned about Piet Zwart who was known as a pioneer of modernism. I thought his works were very unique and shows his identity very well. He only used 3 primary colors mostly in his works. Also using a linear shapes and composition in his works were very attractive to me because he actually was a typo&graphic designer and also an architect. Inspired by this, I thought it would be fun interpreting his pieces and making an identity of Piet Zwart.
Tagal ng Proyekto: The project was started in 2016 in NewJersey and finished in March, 2020. The reason why it took so long is because I wanted to keep developing it and renewal it to keep it in the trend. The latest version of the proeject won the Silver Winner in Asia Design Prize 2019.
Daloy ng Operasyon: Main characteristics of the project is using 3 primary colors, a linear shape and making a composition in the space. The light line which is mostly used with color red on the top of every brand application must used very thin stroke. Also color-based pain shape is better using color blue and yellow because it's less outlooking then red. Plain shape, reshaped square and a line must be used in logo with 3 main colors.