Ang disenyo na Enkindle Kahon ng Tsokolate ni Ion Avram ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2020 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Pakete.
BronsePakete· 2020
Enkindle Kahon ng Tsokolate
ni Ion Avram
Kliyente: Ion Avram
Nagwagi ng A' Design Award na Bronse sa Kategoryang Pakete
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Tungkol sa Enkindle Kahon ng Tsokolate
Ang Enkindle ay isang kahon ng tsokolate na idinisenyo para sa dark chocolate mini tablets sa dalawang lasa, chili at lemon na may paminta. Pinagsasama ng disenyo ang dalawang kahon, na nagsisilbing takip ng isang pop-up card. Kapag ito ay nabuksan, ihahayag ng card ang isang inilarawang kuwento sa tatlong-dimensyong mga hugis na gupit. Ang mga hugis na gupit sa loob ay nagpapakita ng mga mini tablet, na hinubog bilang isang bulkan para sa lasang chili at bilang kayamanang gintong bareta para sa lasang lemon at paminta. Ang reperensiyang ito ay gumugunita sa nakaraan, noong ang mga pampalasa ay kasinghalaga ng ginto. Ang kahon ay gawa sa cardboard at maaaring itago pagkatapos kainin ang tsokolate.
Ang Pagkilala
Tungkol sa A' Design Award na Bronse
Ang Enkindle Kahon ng Tsokolate ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Enkindle Kahon ng Tsokolate ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Enkindle Kahon ng Tsokolate ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.
Sa Likod ng Disenyo
Press Kit
Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.
- Mga Natatanging Katangian
- The concept is a double box of black chocolate mini-tablets, that come in two flavors: chili and lemon with pepper. The two boxes are the covers of a pop-up card, which, once unfolded, reveals the illustrated story of the product in three dimensional cut outs. The inner side of the packaging displays the mini-tablets through a direct cut out in the box, shaped as a volcano for chili, and shaped as gold bar treasure for lemon and pepper.
- Mga Sukat at Packaging
- 35cm x23cm x2cm the cardboard folded and 35cm x23cm x1cm each box. 5cmx5cm chocolate minitablets
- Mga Tag
- enkindle, chili chocolate, lemon and pepper chocolate, sea monsters,chocolate legends, chocolate spices pop up card chocolate box
- Teknolohiya sa Produksyon
- The box is made of cardboard. The box die cut allows the transportation of the unfolded boxes for logistic efficiency. The pattern of the box in made in CMYK to which two Pantone colors are added. The finishing is realized with matte coating and hot foil red and gold. When the box is open similarly to a book, on the inside of each one there are two cut outs that permit visibility to the chocolate mini tablets, the latter becoming elements of the box design.
- Hamon sa Disenyo
- The main challenge was conceiving the shape of the box so that it looks as appealing closed as it does open as a book. The second challenge was the sizing of the cutouts in the inside, cutouts that allow seeing the chocolate minitablets.
- Pananaliksik
- We checked the originality of the pop up box concept in various FMCG areas related to cardboard packaging in general, not limited to chocolate goods. The research was made in the online environment and took two months. We also looked into linking chocolate goods to non-sweet ingredients within a story concept and we found none.
- Inspirasyon
- The inspiration came from the exotic, spicy flavors which are targeted at a rather limited audience, compared to the sweet ones. Visually, the two spicy flavors were interpreted through graphic elements, such as the eyes represented on the cover, which generate a strong sensory reaction. In ancient times, spices were just as valuable as gold. Back then, the ships carrying the precious spices would spread legends and stories on their way back.
- Tagal ng Proyekto
- The projects started in November 2019 in Bucharest and finished in January 2020 in Bucharest
- Daloy ng Operasyon
- The box of chocolate has a secondary function: it becomes a ludic, narrative object that makes the buyer keep it after having enjoyed the product. The chocolate and the pop up cards are both products designed to be offered as gifts. The fact of selling together two different varieties in two boxes makes it alluring for the buyer and the story unfolding in 3D is the surprise element.
- Mga Credit ng Larawan
- Image #1: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019
Image #2: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019
Image #3: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019
Image #4: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019
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