Ang disenyo na Anta Disenyo ng Interior ng Opisina ni Oatson Interior Design ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2021 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Interyor na Espasyo at Eksibisyon.
BronseInteryor· 2021
Anta Disenyo ng Interior ng Opisina
Kliyente: Oatson Interior Design
Nagwagi ng A' Design Award na Bronse sa Kategoryang Interyor
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Tungkol sa Anta Disenyo ng Interior ng Opisina
Ang Anta ay ang disenyo ng interior ng punong tanggapan ng isang brand ng sportswear sa Shanghai, China. Ang bawat palapag mula sa ikalawa hanggang ikalimang antas ay nakalaan para sa isang brand ng grupo. Ang bahagi ng ground floor ay may kisame na walong metro ang taas at isang malaking LED screen na makikita mula sa labas. Ang makikinis na kulay abong linya, puting mga larawan ng atleta, at pulang hugis-titik ng brand ang bumubuo sa hitsura ng entrance area. Ang isang pulang rest area at isang asul na sahig ay sumusunod sa mga kulay ng dalawang brand. Kabilang sa mga finishing materials ang pintadong aluminium plate, oak veneer, marmol, at granite.
Ang Pagkilala
Tungkol sa A' Design Award na Bronse
Ang Anta Disenyo ng Interior ng Opisina ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Anta Disenyo ng Interior ng Opisina ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Anta Disenyo ng Interior ng Opisina ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.
Sa Likod ng Disenyo
Press Kit
Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.
- Mga Natatanging Katangian
- As one of the most popular sportswear brand in China, Anta has set the pace and won over its rivals in several major transformation and upgrading processes of sports goods in the past years. To lay out the international strategy, Anta took an important step to establish Shanghai headquarters, which is undoubtedly noteworthy. The interior design of the headquarters was approached based on Anta's special needs, which is personalized and eye-attracting.
- Mga Sukat at Packaging
- In the Shanghai headquarters, each of the floors from 2F to 5F is occupied by one brand, such as Anta, Fila, Kolon Sport, and Descente.
- Mga Tag
- interior design, workplace, brand, modern, international
- Teknolohiya sa Produksyon
- For 1F, part of its space has a high ceiling of 8 meters, and the large LED screen is visible from the outside. Rolling advertisements for the brands in Anta Matrix on the screen show the unique brand positioning and serve as a clear identifier. On the outer side of the swirling stair railing are, from top to bottom, the silhouettes of the Shanghai, indicating the location of Anta headquarters.
- Hamon sa Disenyo
- The finishing materials used in the project include custom aluminum plate paint, steel plate paint, cement effect paint, ultra-white painted glass, oak wood veneer, Ariston marble, and granite, etc., which present a simple and natural overall design style and also manifest craftsmanship in a plain manner. Besides, they are also green and environmental-friendly and have the least negative impacts.
- Pananaliksik
- In an era greatly valuing the appearance, Anta has put many efforts in improving the style and image of products. And in Anta's numerous stores, the capacious circulation, decent displays and dynamic posters produce a high-end and comfortable interior atmosphere. As the base of Anta brands, the interior design of Shanghai headquarters also attaches great importance to the appearance and visual impressions, which not only provides a comfortable working environment for employees and managers, but also salutes Anta's ambitious path of brand internationalization.
- Inspirasyon
- The characteristics and positioning of Anta's different brands were taken into account during the design of each floor. In fact, the visual elements related to sports and Anta can be seen as early as in 1F. Smooth grey lines, the huge sports figure formed by white lines, the red "A"-like brand logo, and numerous black figures indicating different sports events, all outline the brand strength, speed and beauty.
- Tagal ng Proyekto
- The project started in May 2017 and finished in April 2019 in Shanghai, China.
- Daloy ng Operasyon
- In the resting area on 2F, the brand red color was utilized as the main backdrop hue, signifying Anta's vigor and progressive spirit. Besides, the words "To become a respected world-class, multi brand sportswear group" on the wall clearly convey its brand vision. 3F takes FILA's iconic blue as the key color, highlighting the brand's characteristics with a bright bold design style and distinguished spatial ambience.
- Mga Miyembro ng Koponan
- Chief designer: Yan Deng
Chief designer: Jia Rong
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