Cera Una Volta Ang Label Ng Alak ni Giovanni Murgia

Ang disenyo na Cera Una Volta Ang Label Ng Alak ni Giovanni Murgia ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2021 A' Design Award na Ginto sa Kategoryang Paligsahan na Disenyo ng Pakete.

GintoPakete· 2021

Cera Una Volta Ang Label Ng Alak

ni Giovanni Murgia

Kliyente: Cantine Chessa

Nagwagi ng A' Design Award na Ginto sa Kategoryang Pakete

34,281

Na-verify na Nagwagi ng Parangal

I-verify ang Katayuan ng Parangal para sa #108149

Bisitahin ang Site Tingnan sa A' Design Award Press Release Badge ng Parangal

Mga Kulay

Ang Disenyo

Tungkol sa Cera Una Volta Ang Label Ng Alak

Ang Cera Una Volta(Once Upon a Time) ay hindi lamang isang alak kundi isang paglukso sa nakaraan. Ito ay ipinanganak mula sa pangarap na lumikha ng isang maliit na oenological na hiyas sa pamamagitan ng pagpapahalaga sa mga turo ng mga ninuno at mga diskarte sa paggawa ng alak ng nakaraan. Ang ideya ng malikhaing konsepto ng alak ay nagsasabi, sa pagiging simple ng fairy tale hyperbole na mahusay na kinakatawan ng paglalarawan sa label, ang kuwento ng kapanganakan ng alak na ito at ng kung sino ang gumawa nito. Ang estilo na pinili ay sadyang fairytale, upang magbigay ng mahiwagang ugnayan sa isang alak na lubhang naiiba sa klasikong istilo ng Vermentino.

Ang Pagkilala

Tungkol sa A' Design Award na Ginto

Ang Cera Una Volta Ang Label Ng Alak ay nagwagi ng A' Design Award na Ginto, isang napakaprestihiyosong pagkilalang iginagawad sa mga disenyong pangunahing-uri, kahanga-hanga at namumukod-tangi. Ang mga nagwagi ng Ginto ay mga likhang lubhang makabago, may pananaw at nakasisilaw sa karilagan na sumasalamin sa talino, karunungan at husay ng kanilang mga tagapagdisenyo. Inaasahang ang Cera Una Volta Ang Label Ng Alak ay isang lubos na pinupuri, nagtatakda-ng-uso at monumental na imbensyon na naghahatid ng walang kapantay na halaga. Ang disenyong ito na nagwagi ng A' Design Award na Ginto ay isang kahanga-hanga at iginagalang na proyekto na lubos na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Cera Una Volta Ang Label Ng Alak ay lumilikha ng matinding damdamin ng pagnanais, gumigising ng damdamin, nagpapasigla ng pagkamalikhain at nakahuhumaling sa atin.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: The idea of the creative concept of the wine Cera Una Volta tells, in the simplicity of the fairytale hyperbole well represented by the illustration on the label, the story of the birth of this wine and that of who produced it. The style chosen is deliberately like a fairytale, a bit to give a magical touch to a wine that differs greatly from the classic style of the other products of the company, but also to underline its highly expressive and dreamlike nature.
Mga Sukat at Packaging: Label: 13,5x8,8 cm
Box: 32x27x10 cm
Mga Tag: wine, packaging, illustration, label design
Teknolohiya sa Produksyon: Label: The wine label was created with a coated paper with a special texture reminiscent of a fabric. The paper has a special treatment that makes it soft and silky to the touch to increase the tactile sensation of the product.
Box: The package contains 3 bottles and recalls the label design. it is made with a cardboard covered with the same paper as the label and has a box opening.
Hamon sa Disenyo: The request was to create a label that would appeal to a target of wine lovers who seek in a wine not only the quality of the product but also a certain exclusivity and elegance together with elements of corporate and personal storytelling.
Basically an audience of wine lovers looking for wine goodies produced by small cellars, with strongly territorial and identity characteristics. A target inclined to spend on quality products, which seeks a wine, beyond the purely qualitative aspect, also a side dish linked to the company and personal story of who produced that wine, as if to want to live the experience in holistic way.
The goal was to create a highly expressive and personal packaging design that could tell a story related to the people behind this wine.
Pananaliksik: The research to develop the project was born from the inspiration for the famous book The Little Prince by Antoine de Saint-Exupery and his illustrations. The abstract and fairytale concept that inspired this work comes from here. Tell this wine, born from a dream, in a dreamlike and light way. The work to get to the final illustration went through several steps up to the final version which contains the main elements of the project. The goal is to create a unique and recognizable design capable of telling a story.
Inspirasyon: The Cera Una Volta therefore presents itself with this very suggestive label focused on a light and captivating style that integrates with the golden color of the wine specifically inserted in a transparent burgundy bottle, to reveal its bright and pleasantly golden color. It represents the lightness and light-heartedness of a young girl who flies on the wings of fantasy to follow her dream accompanied by her friend swallow who will guide her on the path to creating this wine.
Tagal ng Proyekto: The project was started in June 2019 in Sardinia, finished and published in December 2019. The wine is on the market from January 2020
Daloy ng Operasyon: The design of these labels is designed to give a tactile effect when picking up the bottle, thanks to the label paper and tactile processing. Soft-touch colors and embossing techniques are used to transfer the fairytale effect of the visual design.
Mga Miyembro ng Koponan: Giovanni Murgia - Art direction
Sara Pilloni: Illustration
Bruno Haver: 3D bottle rendering
Mga Credit ng Larawan: 3D Render: Bruno Haver
Photography: Giovanni Murgia