Lazarus Effekt Mga Ilustrasyon para sa Kampanya ni Lara Wilkin

Ang disenyo na Lazarus Effekt Mga Ilustrasyon para sa Kampanya ni Lara Wilkin ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2021 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.

BronseGrapika· 2021

Lazarus Effekt Mga Ilustrasyon para sa Kampanya

ni Lara Wilkin

Kliyente: Lara Wilkin

Nagwagi ng A' Design Award na Bronse sa Kategoryang Grapika

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Ang Disenyo

Tungkol sa Lazarus Effekt Mga Ilustrasyon para sa Kampanya

Ang Lazarus Effekt ay isang koleksyon ng mga ilustrasyong ginawa para sa isang cross-media awareness campaign tungkol sa Lazarus effect. Ang Lazarus effect, isang terminong nilikha ng paleontologist na si David Jablonski, ay naglalarawan sa muling pagkakatuklas ng isang anyo ng buhay na dati'y itinuturing na nawala o naubos na. Ipinapakita ng mga ilustrasyon ang mga halaman at hayop na muling natagpuan. Bawat larawan ay iginuhit bilang isang itim at puting vector graphic at puno ng detalye, kaya't ang mga manonood ay maaaring makatuklas pa ng higit sa mas matagal na pagtingin. Ang malalaking print ay gumaganap bilang isang biswal na susi na nag-uugnay sa mga poster, flyer, banner, at information graphics.

Ang Pagkilala

Tungkol sa A' Design Award na Bronse

Ang Lazarus Effekt Mga Ilustrasyon para sa Kampanya ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Lazarus Effekt Mga Ilustrasyon para sa Kampanya ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Lazarus Effekt Mga Ilustrasyon para sa Kampanya ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: The development of The Lazarus Effect is based on the theme of the Lazarus-Effect, as coined by paleontologist David Jablonski. This pertains to the unintentional rediscovery (by accident, through expedition or through relocation projects) of a previously lost or considered extinct form of life.
The project is a multimedia awareness campaign using black and white vector illustrations of representatives from flora and fauna that are currently subject to the Lazarus-Effect.
The illustration of the German Lazarusse should act as the visual key of the campaign and unite all components.
The large prints attract attention, you can't overlook them.
The black and white vector style combines the different media parts of the campaign.
At the tall buildings they look admonishingly at the viewer.
They were considered extinct by humans and returned as symbol of warning.
Mga Sukat at Packaging: main illustration 32000 mm / 23428 mm
Mga Tag: Lazarus Effect, education, social graphics, natural sciences, mass extinction, extinction, animal welfare
Teknolohiya sa Produksyon: Drawn layout and adobe illustrator vectors
Hamon sa Disenyo: The hardest part was it to visually compress the complex topic of the Lazarus-Effect into a social education campaign and to transport the informations on a interesting way. All parts build on each other and the main illustration and the printed media are such a part of a big construction with guerrilla marketing, social media and online marketing, exhibition concepts (museum and pop-up-exhibition) and merchandise products with a charitable shop in favor of species protection. It was difficult to read into the specialist knowledge of anthropological, biological and paleontological.
The black and white style in detail and the rich contrasted illustrations are the best way of visualization and communication for this serious topic.
Pananaliksik: Research with anthropological, biological and paleontological literature, as well as support of various natural history museums. The design is rich in detail. They illustrations are drawn as vector graphics in black and white and thus fits in well as a eye-catcher in the colorful city. The graphics are structured in such a way that the viewer can discover more and more. The main Lazarus illustration with all campaign Lazarusse has a very oversize-format and invites to look for the details. The Topics are compressed and build on on each other.
The animals look admonishingly at the viewer.
The hashtag takes the user to the social media and the Lazarus homepage.
Inspirasyon: The Lazarus effect is a largely neglected and largely unknown topic.
The results were concluded through the findings of an educational cross-media social campaign, consisting of print media in the form of campaign posters / flyers / banners and information graphics, the development and the planned establishment of the brand HashtagLazarusEffekt, social media marketing and merchandising products of the brand, a supporting web concept, as well as guerrilla marketing strategies.
Tagal ng Proyekto: The project startet in may 2020.
Other parts of the Lazarus Effect campaign:
https://competition.adesignaward.com/viewdesign.php?ID=111223
https://competition.adesignaward.com/viewdesign.php?ID=111428
Daloy ng Operasyon: The illustration of the german Lazarusse are develop to accompany and introduce the Lazarus Effect campaign.
Mga Miyembro ng Koponan: Lara Wilkin
Mga Credit ng Larawan: Lara Wilkin