Liu Fangling Packaging para sa Inatsarang Labanos ni Pufine Advertising Ltd. Co.

Ang disenyo na Liu Fangling Packaging para sa Inatsarang Labanos ni Pufine Advertising Ltd. Co. ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2021 A' Design Award na Bakal sa Kategoryang Paligsahan na Disenyo ng Pakete.

BakalPakete· 2021

Liu Fangling Packaging para sa Inatsarang Labanos

ni Pufine Advertising Ltd. Co.

Kliyente: Enshi Shidahao Modern Agricultural Industry Co., Ltd.

Nagwagi ng A' Design Award na Bakal sa Kategoryang Pakete

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Mga Kulay

Ang Disenyo

Tungkol sa Liu Fangling Packaging para sa Inatsarang Labanos

Ang Liu Fangling ay isang disenyo ng gift box packaging para sa inatsarang labanos. Ang panlabas na kahon ay may ilustrasyon ng isang eksena ng isang ina at anak na nagtatanim ng labanos sa kabundukan, isang kuwentong nag-uugnay sa produkto sa mga taong gumagawa nito. Ang panloob na kahon ay hugis-labanos, na nagpapaalala sa sandali ng pagbunot ng labanos mula sa lupa. Ang panlabas na packaging ay gawa sa papel, kaya ito ay maaaring i-recycle at natural na nabubulok. Bawat bahagi ay nakasilid sa magaan na lalagyang aluminum foil na malinis at madaling dalhin. Matapos gamitin, ang kahong hugis-labanos ay maaaring gamitin bilang taguan ng maliliit na bagay.

Ang Pagkilala

Tungkol sa A' Design Award na Bakal

Ang Liu Fangling Packaging para sa Inatsarang Labanos ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Liu Fangling Packaging para sa Inatsarang Labanos ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Liu Fangling Packaging para sa Inatsarang Labanos ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Illustrated the scene of a young mother and her daughter planting radishes in the mountains, so as to close the intimacy between the product and female consumers. The inner box adopts the shape of radish, which reminds us of the scene of radish being pulled up from the ground, enhancing the natural, healthy and interesting experience of the product and enhancing the sense of quality.
Mga Sukat at Packaging: 100 mlx6 pot; Outer box size: 350X140X65mm
Mga Tag: Gift box, packaging, food, pickles, natural, healthy, quality, radish.
Teknolohiya sa Produksyon: The packaging material of this product is made of paper material, which is conducive to natural degradation and recycling. The inner packing container is made of aluminum foil. Compared with the traditional similar packaging, it is hygienic, light, easy to carry, and reduces the cost of transportation and logistics. It is not easy to be damaged. Individual packaging of small size effectively avoids product deterioration and unnecessary waste.
Hamon sa Disenyo: The biggest challenge is to explore the differences between similar products, to explore the entrepreneurial stories behind the founders, to explore the source of creativity, and to turn a very traditional and ordinary food into a gift of ingenuity.
Pananaliksik: Pickled radish is a very traditional farm food, which is generally sold in vegetable farms, delis, mom-and-pop stores and other channels. Many of the same products are cheap, unhygienic and lack a sense of quality. Therefore, we hope to break through the current situation of the industry through new packaging design, improve the quality of products, so that more similar products find new breakthroughs and directions.
Inspirasyon: The founder of the product and her daughter have been sticking to the making of pickled radishes in the mountain and become the "watchmen of the yamada". So the creative inspiration for the packaging design comes from the beautiful image of the mother and daughter planting and making radishes in the mountains.
Tagal ng Proyekto: Completed in 2018

1. In 2019, the sales of this product exceeded 10 million yuan a year, increasing by more than 2 times in the same period.

2. 2019 The brand was interviewed and reported by China Central Television.

3. 2019 Won the silver Award of "Hubei Geographical Indication Product Competition".

4. "The Most Popular Project" of the entrepreneurship and Innovation Competition for employees in the second "Workmate Cup" of Hubei Province in 2019

5. 2019 finalists in the National Crowdfunding Poverty Alleviation Competition
Daloy ng Operasyon: Women are the main buyers and consumers of this product. 1. It is easier to narrow the distance with female users by illustrating the scene of young mother and daughter planting radishes. 2. The radish shaped inner box is natural and lovely, which is very intuitive to form a relationship with the product, and can stand out more effectively and spread more effectively. 3, after using the product, the radish box can be used as a small decoration, but also can store small items.
Mga Miyembro ng Koponan: Designer: Gui Dani;
Illustrator：LI AN；
Creative Director: Zhang Yanhui;
Customer Service Director: Zhou Xiaoli,
Animation Picture: Wang Kai