The Cairo Citadel Corporate Identity ni Rana Galal

Ang disenyo na The Cairo Citadel Corporate Identity ni Rana Galal ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2021 A' Design Award na Bakal sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.

BakalGrapika· 2021

The Cairo Citadel Corporate Identity

ni Rana Galal

Kliyente: Rana Galal

Nagwagi ng A' Design Award na Bakal sa Kategoryang Grapika

9,140

Na-verify na Nagwagi ng Parangal

I-verify ang Katayuan ng Parangal para sa #113295

Bisitahin ang Site Tingnan sa A' Design Award Press Release Badge ng Parangal

Mga Kulay

Ang Disenyo

Tungkol sa The Cairo Citadel Corporate Identity

Ang Cairo Citadel ay isang corporate identity na nilikha para sa isang makasaysayang lugar sa Egypt. Ang identity ay binuo sa temang kontrast, na makikita sa slogan na City of Contrast. Ang itim at puti ang mga pangunahing kulay, at may isang pangalawang kulay na tumutukoy sa isang makasaysayang pangyayari na naganap sa loob ng citadel. Ang bilingual na logo ay nakalagay sa isang block form na maaaring hatiin sa dalawang parihaba na magkaharap, na nagpapahiwatig ng pagbabagong kultural. Pinili ang Helvetica Neue bilang pangunahing typeface dahil sa simple at geometric nitong anyo. Nilikha rin ang isang signage system na may parehong konsepto.

Ang Pagkilala

Tungkol sa A' Design Award na Bakal

Ang The Cairo Citadel Corporate Identity ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang The Cairo Citadel Corporate Identity ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang The Cairo Citadel Corporate Identity ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: The Cairo Citadel is the small version of Cairo. And while supporting the use of Arabian design patterns as inspiration. The logo was created in a block form that can be splitter into two rectangles that are always located opposite of each other to represent the changes happening in the culture and place in a n abstract way. Black and white are the primary colors they reflect the brand's slogan which is the City Of Contrast. The secondary color was inspired by the blood created in the Massacre event happened inside the citadel. Lately an experimental sign system was developed with the same concept.
Mga Sukat at Packaging: The ratio of the logo is 2 squares to 5 squares. Helvetica New was chosen as the main typeface as it is a simple and very modern font. Also, it is somehow geometrical. The curves and angles of the font are similar to the logo type and this creates consistency and harmony.
Mga Tag: Logo, Branding, Signage system, Typography, Visual Identity
Teknolohiya sa Produksyon: Exploring different visual languages to develop a brand identity, logo design and signage system that is inspired from the Egyptian culture and local citizens.
Hamon sa Disenyo: Showing the soul of the history and comparing it with the modern life was challenging enough. As I was filling the gaps between the present and the past. To bring that history into today's world, needed a deep research into all common aspects. At the research showed that the contrast happening within the culture, gives it its identity, power and balance look and feel in order to make it visually simple and unique. Effort and time helped into completing the puzzle and barring the complexity of the history within the turn up of simple and modern design. This place was the heart of a challengeable creative research.
Pananaliksik: My research process mainly depends on the related designs within the culture and comparing between the old and modern Egyptian's lifestyle. The goal challenge was to shed the light on the importance of the Citadel that is full of heritage by giving it a powerful and fresh identity that reflects the culture and enhance a person's visit experience. My research journey for this project had to begin with spending a lot of time with the local and international visitors of the Citadel. I also invested many hours visiting and studying the brand's atmosphere, different religions, Islamic designs and guides. People who dedicated their lives to share the history and knowledge. They were the key of this project, as they opened my mind to new doors and visions. They taught me how to explore more by myself also I became a Tour guide assistant at the Cairo Citadel for a day. I took a deep dive into art, communications, history, literature and design. And at the end of this exhausting and exciting journey, I started sketching and building a clear and strong brand.
Inspirasyon: The Cairo Citadel was the seat of government in Egypt and residence of its rulers for 700 years, From the 13th to the 19th centuries. Developing a visual identity created a huge challenge; to represent the contrast existing inside and outside the place and reflecting it in a fresh and modern look. The exploration and research process led to a rich identity inspired by the citadel's atmosphere and usage. I designed a bilingual logo mark to fit all my target groups and presents it in an opposite way by combining curvy with edgy letter forms and placing them in an opposite layout.
Tagal ng Proyekto: 2019 German University in Cairo, 3 months During the bachelor in Graphic Design Degree.
Daloy ng Operasyon: It produces a unique experience, where is also make people see the place in a new perspective through a simple and modern corporate identity.
Mga Patent: Copyrights: Rebranding the Cairo Citadel, the city of contrast: Rana Galal
Mga Miyembro ng Koponan: none.