Amarico Primary Function: Pakete ng Aperitif ni Radoslav Dostal

Ang disenyo na Amarico Primary Function: Pakete ng Aperitif ni Radoslav Dostal ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2021 A' Design Award na Pilak sa Kategoryang Paligsahan na Disenyo ng Pakete.

PilakPakete· 2021

Amarico Primary Function: Pakete ng Aperitif

ni Radoslav Dostal

Kliyente: Amàrico

Nagwagi ng A' Design Award na Pilak sa Kategoryang Pakete

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Ang Disenyo

Tungkol sa Amarico Primary Function: Pakete ng Aperitif

Ang Amarico ay isang disenyo ng label at pakete na nilikha para sa isang Italyanong aperitif. Ginagamit ng disenyo ang mga botanikong motif upang ipakita ang mabango, masalimuot, at natural na mga sangkap ng inumin. Ang mga ilustrasyon ay iginuhit gamit ang mga digital na krayola, at ang mga indibidwal na halamang gamot ay inayos sa isang salaming komposisyon na hango sa dekoratibong sining. Ang mga kontemporaryong font na gawa sa kamay ay kasama ng mga imahe. Isang solong label ang bumabalot sa bote at pinagsasama ang logo at ang naka-highlight na teksto sa mga ginintuang balangkas ng mga halamang gamot. Ang bote ay may sukat na 70 sa 70 sa 240 milimetro.

Ang Pagkilala

Tungkol sa A' Design Award na Pilak

Ang Amarico Primary Function: Pakete ng Aperitif ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Amarico Primary Function: Pakete ng Aperitif ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Amarico Primary Function: Pakete ng Aperitif ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: The design channels the inherent aesthetic properties of the product, through careful use of botanical motifs which instinctively channel its fragrant, complex and natural ingredients. These are encapsulated in the elegant illustrations and contemporary hand made fonts which augment and harmonise the aperitif's essence and ambience.
Mga Sukat at Packaging: 70 mm x 70 mm x 240 mm
Mga Tag: Conceptualisation, packaging, graphic design, illustration, aperitif, historical, authenticity, food & beverage, traditional
Teknolohiya sa Produksyon: When we began conceptualising materials, our thoughts progressed to the product's sensory essence. After contemplating its lightness in taste and aromatic natural ingredients, we decided on the similarly ethereal medium of digital crayons. Individual herbs were assembled into a mirror composition inspired by decorative art. Meanwhile, many texts led to us creating one label to embrace the bottle, with gilded outlines of individual herbs, joining logos and highlighted parts of text.
Hamon sa Disenyo: The creative challenge was around how to marry the multiple elements and characteristics into one prestigious, evocative and authentic brand. Regarding external factors, the product is of course alcohol based so required careful positioning, which we achieved by balancing with the use of natural ingredients and eco friendly packaging. As development evolved, we used these differing elements to bring together the social spirit of fun, the deep sense of wellbeing, and the rich tapestry of history.
Pananaliksik: Research involved exploring the roots of the product's brand, its symbiosis with the La Dolce Vita concept, and immersion into the ancient Italian infusion methods. This entailed storyboarding with the product owners, to gain insights about the recipe, and the types of emotions it engenders. It also involved analysing current trends, insights and impacts around aperitif consumption in society, in particular the popularity of other Italian beverages such as Aperol.
Inspirasyon: The design was inspired by the product's complex aromas and piquancy, which simultaneously infuse and inform the fundamentals of its very essence. At its heart, the devotion to La Dolce Vita, reimagined in an uber modern approach to the aperitif. For our team, naturally this entailed an all consuming deep dive into the philosophy of the Sweet Life concept, and collectively coalescing our thoughts on how to present this timeless blend of indulgence and pleasure.
Tagal ng Proyekto: The project started between Prague and the north of Italy, where Amarico is produced, in December 2019, and finished in December 2020, followed by its global launch.
Daloy ng Operasyon: The conceptualisation, design and illustration has been carefully crafted to evoke a deep sense of La Dolce Vita between brand and customer interactions. The vivacious imagery, typeface and colours characterise the natural and authentic methods used to create the product, helping to set it apart from others occupying similar spaces in the market.
Mga Patent: n/a
Mga Miyembro ng Koponan: Radoslav Dostal, Tomas Nedved, Jan Blazek
Mga Credit ng Larawan: Photographer: Julius Filip