Organic Rice Ang Bag ni Kazuo Fukushima and Haruka Takeuchi

Ang disenyo na Organic Rice Ang Bag ni Kazuo Fukushima and Haruka Takeuchi ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2022 A' Design Award na Pilak sa Kategoryang Paligsahan na Disenyo ng Pakete.

PilakPakete· 2022

Organic Rice Ang Bag

ni Kazuo Fukushima and Haruka Takeuchi

Kliyente: China State Farms Agribusiness Corp

Nagwagi ng A' Design Award na Pilak sa Kategoryang Pakete

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Mga Kulay

Ang Disenyo

Tungkol sa Organic Rice Ang Bag

Ang proyektong ito ay nagpupulong sa damdamin ng mga gumagawa na gumagawa ng masarap na kanin sa Wuchang. Ang ideya sa disenyo ay natural na gintong karpet. Nilikha ang disenyo, na nauugnay sa eksena kung saan ang isang malawak na palayan ay mukhang ginintuang. Ang Package ay isang trimmed ng isang gintong rice carpet. Kaya ang hugis ng vacuum package ay isang bloke na parang kubo. Bilang karagdagan, ang paglalarawan ng isang pato ay upang patunayan ang organikong pagsasaka. Ang disenyo na simpleng nakabalot sa halaga ng organic farming sa Wuchang.

Ang Pagkilala

Tungkol sa A' Design Award na Pilak

Ang Organic Rice Ang Bag ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Organic Rice Ang Bag ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Organic Rice Ang Bag ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Wuchang is the most famous rice producing area in Heilongjiang Province, China. Among them, this organic rice is most carefully grown by farmers. My design team observed this place and had a very special experience. The landscape of harvesting in the vast fields is all golden and very beautiful. In addition, The farmers raise ducks in the fields and the rice is free of pests. This is proof of pesticide free. This is a project to package Wuchang organic rice.
Mga Sukat at Packaging: The first layer: vacuum packed
Surface: matte.
Width 100mm x Depth 200mm x Height 50mm 500g
Mga Tag: Organic, Rice, Package, China, Duck
Teknolohiya sa Produksyon: The product has a two layer structure. The first layer is a clear vinyl bag that is vacuum packed to keep it fresh after factory. The second layer is a polyvinyl chloride bag, which has design elements and handles. The surface is matte. In addition, a transparent part is designed on the lower right corner so that the condition of the rice can be checked.
The rice is printed in gold to express a brilliant image.
Hamon sa Disenyo: The creative idea is natural golden carpet. We verified the design, which is associated with the scene where a vast rice field looks golden. It is a trimmed design of a golden rice carpet. In addition, Added an illustration of a duck to prove organic farming. The design that simply expresses the value of organic farming.
Pananaliksik: Analysis of boutique supermarkets where products are sold.
Competitive analysis for internet sales.
Analysis for targets in the market.
Package analysis for the Japanese rice market.
Inspirasyon: There is a rich land located in Heilongjiang Province, northern China. It is extremely cold in winter there, with the lowest temperature of minus 30 degrees. Harsh natural environment is ideal for raising high quality natural rice. The Wuchang rice is grown in this area with pleasant weather and quality water. The rice is protected with duck. During the season of harvest, rice fields look like golden carpets. This wonderful scene and environment is the inspiration of this design.
Tagal ng Proyekto: The project started in September 2019 and finished in September 2020 in Shanghai.
Daloy ng Operasyon: First, analyze the market and understand the current situation
Second, target analysis to verify what kind of design consumers will like.
Third, brand analysis compare with competitors.
Fourth, develop creative ideas.
Fifth, original design.
Sixth, sample production, color check, etc.
Finally, check the finished product.
Mga Patent: Copyrights belong to CHINA STATE FARMS AGRIBUSINESS (GROUP) CORP.,
Mga Miyembro ng Koponan: Creative Director: Kazuo Fukushima
Art Director: Haruka Takeuchi
Copy Writing: Zhou Ying
Project Management: Xu Xuehua
Mga Credit ng Larawan: Image: Photographer zhu Jie