Prow Thai Paglikha ng Tatak at Disenyo ng Pakete ni Piti Amornlertwattana

Ang disenyo na Prow Thai Paglikha ng Tatak at Disenyo ng Pakete ni Piti Amornlertwattana ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2021 A' Design Award na Pilak sa Kategoryang Paligsahan na Disenyo ng Pakete.

PilakPakete· 2021

Prow Thai Paglikha ng Tatak at Disenyo ng Pakete

ni Piti Amornlertwattana

Kliyente: Prow Thai

Nagwagi ng A' Design Award na Pilak sa Kategoryang Pakete

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Mga Kulay

Ang Disenyo

Tungkol sa Prow Thai Paglikha ng Tatak at Disenyo ng Pakete

Ang disenyo ay naglalayong lumikha ng sariwa at makabagong imahe para sa Prow Thai, isang tatak ng virgin coconut oil at kosmetiko na itinatag ng mga agrikulturista sa timog ng Thailand. Inspirado sa natural na anyo ng niyog, ang pakete ay nagtatampok ng tuldok-tuldok na pattern ng kulay at maliwanag na paleta ng mga kulay na sumasalamin sa husay sa paggawa at sigla sa likod ng mga produkto. Ang kabuuang puting tono, na nagpapaalala sa laman ng niyog, ay sumasagisag sa kadalisayan, kalinisan, at organikong katangian ng tatak.

Ang Pagkilala

Tungkol sa A' Design Award na Pilak

Ang Prow Thai Paglikha ng Tatak at Disenyo ng Pakete ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Prow Thai Paglikha ng Tatak at Disenyo ng Pakete ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Prow Thai Paglikha ng Tatak at Disenyo ng Pakete ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: The designer conception to design the Prow Thai to look like a handcrafted product with meticulousness and have a feeling of hand-made work, but the packaging must have a standard and can be sold abroad and online market. Therefore, the logo was designed to look simple and clean by using only logotype and packaging using a circular shape of a coconut, painted in color painting to make a dot graphic element, and divide the color group to separate products into categories. The background is used as the off-white of coconut meat to represent the cleanliness of cosmetic products.
Mga Sukat at Packaging: Oil Height 230 mm x Diameter 110 mm, Lotion Height 130 mm x Diameter 65 mm
Mga Tag: branding, packaging, virgin coconut oil, cosmetic, lotion
Teknolohiya sa Produksyon: Bottle Material: Glass, PET Label: Sticker matte paper, offset printing
Hamon sa Disenyo: It is a project between the Thai government, entrepreneur, and designer and has a relatively short-term period to work. As for entrepreneurs, they lack experience and understanding of the design process. The designer must use the information to convince entrepreneurs to understand and to stick to their plans.
Pananaliksik: Prow Thai is a traditional virgin coconut oil that was originally in the small southern provinces of Thailand, and they wanted to expand the market to foreign countries and online. But they lacked an understanding of the design and limited production plants. The designer was assigned to develop the brand image, redesign the packaging. After researching, it was found that the product is a quality organic goods that can only be obtained from parts of the South in Thailand. The designer decided to make the brand image more international but still look like a handcrafted product.
Inspirasyon: Prow Thai is a virgin coconut oil and cosmetics brand made from coconut oil, which are organic and indigenous products that require expertise and specialized knowledge from southern Thailand. The designer has to design a new brand also a packaging design and inspired by the form of the coconut and the beauty of the sea of southern regions of Thailand.
Tagal ng Proyekto: The project Started in March 2020 and finished in June 2020 in Bangkok Thailand.
Daloy ng Operasyon: The designer focuses on simplicity and cleanliness to communicate the image of organic products but adds the dot painting pattern is inspired by coconut shape to get the feeling of local handicraft.
Mga Credit ng Larawan: Images #1-#4: Piti Amornlertwattana
Image #5: Image by www.freepik.com, www.pexels.com