Himalaya Sheet Mask Sheet Mask Packaging ni Elephant Design and Himalaya Wellness

Ang disenyo na Himalaya Sheet Mask Sheet Mask Packaging ni Elephant Design and Himalaya Wellness ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2021 A' Design Award na Pilak sa Kategoryang Paligsahan na Disenyo ng Pakete.

PilakPakete· 2021

Himalaya Sheet Mask Sheet Mask Packaging

ni Elephant Design and Himalaya Wellness

Kliyente: Himalaya Wellness

Nagwagi ng A' Design Award na Pilak sa Kategoryang Pakete

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Ang Disenyo

Tungkol sa Himalaya Sheet Mask Sheet Mask Packaging

Ang Himalaya Sheet Mask ay isang disenyo ng packaging para sa face sheet mask sa kategorya ng personal na pangangalaga. Sinasaklaw ng sistema ang limang uri at gumagamit ng maliwanag na paleta ng kulay, isang mapaglarong font at isang sentral na paalala sa sarili. Ipinapakita ng mga ilustrasyon ang mga likas na sangkap ng produkto sa malambot na estilo. Ang sachet ay nakalimbag sa CMYK, puti at apat na espesyal na kulay ng Pantone. Ang logo at ang imahe ay tinapos gamit ang spot gloss varnish, habang ang natitirang bahagi ay matte. Ang disenyo ay nilalayong maka-akit sa mga batang mamimili sa mga pandaigdigang merkado.

Ang Pagkilala

Tungkol sa A' Design Award na Pilak

Ang Himalaya Sheet Mask Sheet Mask Packaging ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Himalaya Sheet Mask Sheet Mask Packaging ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Himalaya Sheet Mask Sheet Mask Packaging ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Himalaya, the iconic Indian wellness brand wanted to add a new product to their extensive portfolio in the Personal Care bracket: Sheet Mask. Aimed at the global markets where their other products have met with success, they wished to make this offering appealing to young audiences. Himalaya & Elephant Design worked together to develop a cohesive packaging system that encapsulated 5 variants, presented in a highly accessible manner for the target audience while retaining Himalaya's core elements
Mga Sukat at Packaging: The sheet mask sachet packaging is Width 110 mm x Height 160 mm
The sheet mask carton packaging is Width 115 mm x Height 165 mm x Depth 55 mm
Mga Tag: face sheet mask, packaging design, branding, illustration, personal care, face care, wellness
Teknolohiya sa Produksyon: The sachet packaging is printed using CMYK & White & 4 special pantone colors. The brand logo and image are finished a Spot UV gloss while the remaining surface has a matte finish.
Hamon sa Disenyo: Since this was the launch of a new product by Himalaya in a cluttered market, the design needed to make the product stand out. The design had to showcase expertise in quality of the product as well as appeal to the young consumer. As the product was to be launched globally, the design agency had to ensure that no cultures were alienated.
Pananaliksik: The design agency undertook a Qualitative Design Research through in-person interviews to understand consumer perceptions & associations with Personal care category, Face sheet masks, Brand Himalaya, and other related keywords. As sheet masks are a new yet cluttered product category, it was important that the design manifests:

a) Depiction of ingredients on pack make it appear more natural & fresh.
b) Convey benefits upfront, and key product usage details in an easy-to-understand manner
c) Engaging & vibrant packaging to attract immediate attention.
Inspirasyon: Our insights revealed that we were catering to consumers that had ritualized the process of mask application, taking it beyond skincare to create an experience beyond revitalization and self-care and turned into a social, fun, engaging moment. Thus, we invoked the idea of a ‘Zen’ time with a bright color palette, playful font and a central ‘note to self’; while retaining Himalaya’s focus on natural ingredients where the sheet mask becomes a gateway to a tranquil experience.
Tagal ng Proyekto: The project started in September 2019 and finished in December 2020, in Singapore & India.
Daloy ng Operasyon: The packaging targets young, evolved consumers who believe in investing in their beauty regime and self-care. The design allows brand Himalaya to carry forward its legacy of natural wellness in a youthful contemporary manner. The illustration style manages to strike a balance between being appealing to the youth through its vibrancy as well as an expert mature look. The design is a romanticized depiction of the natural ingredients within the product.
Mga Miyembro ng Koponan: Himalaya Team:
Marketing Manager: Monica Joyappa
Brand Manager: Sangeeta Deshpande

Elephant Design Team:
Co-Founder, Director: Ashwini Deshpande
Design Director: Mayuri Nikumbh
Lead Designer: Yugandhara Dalvi
Senior Designer: Rutuja Mohole
Pre-production: Pravin Kale
Project Manager: Parthivi Joshi
Strategy & Business Development: Reema Mehta
Mga Credit ng Larawan: All designs and images are created by Elephant Design.