Grundig Heinzelmann Limited Edition Pang-promosyong Pelikulang Animasyon ni Digital Panorama

Ang disenyo na Grundig Heinzelmann Limited Edition Pang-promosyong Pelikulang Animasyon ni Digital Panorama ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2021 A' Design Award na Platino sa Kategoryang Paligsahan na Disenyo ng Pelikula, Bidyo at Animasyon.

PlatinoPelikula· 2021

Grundig Heinzelmann Limited Edition Pang-promosyong Pelikulang Animasyon

ni Digital Panorama

Kliyente: Digital Panorama

Nagwagi ng A' Design Award na Platino sa Kategoryang Pelikula

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Ang Disenyo

Tungkol sa Grundig Heinzelmann Limited Edition Pang-promosyong Pelikulang Animasyon

Ang Grundig Heinzelmann Limited Edition ay isang pang-promosyong pelikulang animasyon na nilikha para sa isang radyo na hango sa isang makasaysayang disenyo. Ang radyong Heinzelmann ay ipinakilala noong 1946 bilang isang radyong nasa kahoy na kahon na ginawa nang walang mga tubo. Muling binibigyang-kahulugan ng pelikula ang pamanang ito sa pamamagitan ng isang mundo ng kahoy at brushed metal na magkatugma. Ang lahat ng elemento ay minodelo at ini-animate sa three-dimensional na espasyo gamit ang computer graphics. Ang pelikula ay tumatagal nang animnapung segundo sa full high definition at nagtatapos sa isang silid na may retro ngunit modernong himpapawid.

Ang Pagkilala

Tungkol sa A' Design Award na Platino

Ang Grundig Heinzelmann Limited Edition Pang-promosyong Pelikulang Animasyon ay nagwagi ng A' Design Award na Platino, isang napakaprestihiyosong pagkilalang iginagawad sa mga tunay na pambihira, elegante at kahanga-hangang disenyo. Ang mga nagwagi ng Platino ay mga kababalaghan ng paglikha, patunay sa mga hangganan ng intelektuwal na pagkamalikhain, at nagpapakita ng walang kapantay na propesyonalismo at henyo ng kanilang mga tagapagdisenyo. Inaasahang ang mga disenyong ito ang pinakakilalang likha na humuhubog sa estetika ng isang panahon, nag-aambag sa kapakanan ng lipunan at nagtutulak sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Grundig Heinzelmann Limited Edition Pang-promosyong Pelikulang Animasyon ay nagpapakita ng lampas-sa-karaniwang antas ng kahusayan at walang pasubaling ginagawang mas mabuting lugar ang mundo dahil sa kapaki-pakinabang at mahahalagang katangian nito. Ang Grundig Heinzelmann Limited Edition Pang-promosyong Pelikulang Animasyon ay isang likhang nagwagi ng A' Design Award na Platino na gumigising sa mga hangarin, nagbibigay-inspirasyon, nagpapasigla, nagpapasaya at nagpapasiklab ng dakilang kagalakan.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Grundig Intermedia roots lie in the traditional German company Grundig, which was founded in 1945 and achieved world fame with its radios and televisions. After the Second World War Germany was in ruins and so were most radios but new production was tightly controlled by the allies. Radio dealer Max Grundig saw an opportunity and built Heinzelmann, a Grundig radio without tubes that was not officially a radio. And this was the same legendary design that was brought to life today.
Mga Sukat at Packaging: 1920 1080 Full HD Duration 60 seconds Frame Rate 25Fps
Mga Tag: Grundig, Heinzelmann, Radio, Animation, Digital Panorama
Teknolohiya sa Produksyon: %100 CGI animation. All elements were modelled in 3d space and animated in Maxon’s Cinema 4D software. Compositing was made in Adobe After Effects.
Hamon sa Disenyo: The main objective was to support Grundig’s motto, Embracing change is good if you remain true to yourself in a convincing plus entertaining way. The world of this product had to be mysterious and simple. The main elements of the animation were the wooden and brushed metallic materials that was used to build the classic design. They had to look real to convince the audience. Combining all these with a dramatic music in harmony, was the main challenge. The room we saw at the ending, had to reflect a feeling for a timeless, retro looking but modern life ambiance. We believe that we could achieve this.
Pananaliksik: Sales reports and benchmarks were examined to filter the most known designs of radios. We came across the fact that Grundig Heinzelmann is very well known product since 1946. Our client briefed us about the history of this product and we leveled this up. The animation was planned to be aired on social media such as Grundig’s Youtube channel and retail stores in all around Europe. The store visitors were subjected to a questionairre to measure the effectiveness of the film.
Inspirasyon: Grundig introduced its legendary Heinzelmann product in 1946. It was designed as a wooden box tubeless radio. This wooden design inspired us and we built the way over the wood idea. We dreamed a world of wood and metal in harmony without loosing the roots of Grundig brand.
Tagal ng Proyekto: Our first presentation of the idea to the client was in the first week of December 2020. Production started within a week. We finished and delivered the final film at the end of December 2020.
Daloy ng Operasyon: This is a CG Animation video. Planned to be played on social media platforms such as Youtube, Vimeo, Facebook, Instagram and Grundig’s web site.
Mga Patent: Copyrights belong to Arcelik A.S, 2019
Mga Miyembro ng Koponan: Client - Arcelik Global Content Studio
Agency - Digital Panorama
Creative – Emre GOREN
3D Supervisor - Emre GOREN
3D Artist - Emre GOREN
3D Modeling - Teberdar GURBEY
3D Modeling - Emre GOREN
Sound Mix – Emre GOREN
Account Manager (Agency) - Pinar DINCER
Account Specialist (Agency) - Gozde MENTESE
Account Director (Agency) - Sevilay KOP
IT (Agency) - Kaan METEER
Executive Producer (Client) - Tayfun UGUZLUOGLU
Executive Producer (Client) - Gorkem GOR
Mga Credit ng Larawan: Video Credits: Emre GOREN