Mminni Pakete ng Inuming May Alkohol ni Wen Liu, Qiumin Chen and Weijie Kang

Ang disenyo na Mminni Pakete ng Inuming May Alkohol ni Wen Liu, Qiumin Chen and Weijie Kang ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2021 A' Design Award na Ginto sa Kategoryang Paligsahan na Disenyo ng Pakete.

GintoPakete· 2021

Mminni Pakete ng Inuming May Alkohol

ni Wen Liu, Qiumin Chen and Weijie Kang

Kliyente: Changyu

Nagwagi ng A' Design Award na Ginto sa Kategoryang Pakete

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Ang Disenyo

Tungkol sa Mminni Pakete ng Inuming May Alkohol

Ang Mminni ay isang disenyo ng packaging para sa brandy na nilikha para sa mga batang mamimili. Naglalaman ang set ng base wine, blended wine at isang grupo ng mga kagamitan sa paghahalo, kaya maaaring makapaghanda ng personal na lasa nang hindi na bumibili ng dagdag na mga produkto. Ang letrang X ay kumakatawan sa hindi alam at sa bukas na mga posibilidad, at ginamit ang kulay upang ilayo ang produkto sa tradisyonal na anyo ng brandy. Ang mga bote ay gawa sa salamin na may proseso ng decorating firing, at ang kahon ay hinubog sa pamamagitan ng plastic molding. Ang set ay may sukat na 198.8 x 122.8 x 122.8 milimetro.

Ang Pagkilala

Tungkol sa A' Design Award na Ginto

Ang Mminni Pakete ng Inuming May Alkohol ay nagwagi ng A' Design Award na Ginto, isang napakaprestihiyosong pagkilalang iginagawad sa mga disenyong pangunahing-uri, kahanga-hanga at namumukod-tangi. Ang mga nagwagi ng Ginto ay mga likhang lubhang makabago, may pananaw at nakasisilaw sa karilagan na sumasalamin sa talino, karunungan at husay ng kanilang mga tagapagdisenyo. Inaasahang ang Mminni Pakete ng Inuming May Alkohol ay isang lubos na pinupuri, nagtatakda-ng-uso at monumental na imbensyon na naghahatid ng walang kapantay na halaga. Ang disenyong ito na nagwagi ng A' Design Award na Ginto ay isang kahanga-hanga at iginagalang na proyekto na lubos na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Mminni Pakete ng Inuming May Alkohol ay lumilikha ng matinding damdamin ng pagnanais, gumigising ng damdamin, nagpapasigla ng pagkamalikhain at nakahuhumaling sa atin.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: "MMINNI-X-lab" is a brandy specially designed for young people. "X" means unknown, infinite possibilities, goals and hopes in the design, which represents the fearless exploration spirit of young people. The idea of design inspired by the product concept of "towards the unknown, to shine brightly". In order to get rid of the traditional idea of brandy and produce a unique brand recognition, the design uses "unknown" and "colour" as the creative point to attract young people.
Mga Sukat at Packaging: Width 198.8mm* Depth 122.8mm* Height 122.8mm
Mga Tag: X-lab, unknown, exploration, fashion, interaction, mixing
Teknolohiya sa Produksyon: The product includes a base wine, a blended wine and a set of wine mixing tool.It mainly uses glass material with decorating firing process, while the wine box adopts plastic mould process.
Hamon sa Disenyo: The rise of consumption among young people has given birth to a new era of consumption, and is also giving birth to a new round of product revolution. Brandy occupies a small proportion of the young market now. Through interaction and a fresh sense of experience, designers want to use this product to activate the incremental market of brandy in China and expand the business boundary of brandy market.
Pananaliksik: Young people account for a small number of consumers in brandy, and the product is single and there is little emotional interaction with consumers. Designers believe by successfully connecting to young consumers, this is the key to the future market. "MMINNI" is a casual liquor specially designed for young people. It holds brand attitude and value proposition, which are the core of brand personality.It can connect young people from many dimensions, walk into their inner world, and create a fresh consumer experience!
Inspirasyon: Fashion, composed of freshness and trendy sense. Young people like to constantly try new and interesting stuffs, while traditional old-fashioned products can't attract them. On the other hand, they like the trendy consumption experience. So if the product wants to please young people, it needs to be close to them and integrate into their lives.
Tagal ng Proyekto: 2020.02~2020.05 Shenzhen, China
Daloy ng Operasyon: Consumers can easily use the mixing tools to make a unique flavor. Also this design is based on 2 elements, the unknown and the color. They are the core value and personality of the brand, which making the communication easier between the brand and the young people. They also reflect the core innovation-the concept of exploring the unknown and blooming the color. At the same time, the general brandy is relatively strong, and the blending requires additional purchase of blended products. MMINNI-X-lab breaks the inherent thinking of consumers and becomes a unique product in the market.
Mga Miyembro ng Koponan: Designer: Wen Liu
Designer: Qiumin Chen
Designer: Weijie Kang