Sogurt With Love and All Things Good Packaging para sa Frozen Yogurt ni Jimmy Chew

Ang disenyo na Sogurt With Love and All Things Good Packaging para sa Frozen Yogurt ni Jimmy Chew ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2021 A' Design Award na Bakal sa Kategoryang Paligsahan na Disenyo ng Pakete.

BakalPakete· 2021

Sogurt With Love and All Things Good Packaging para sa Frozen Yogurt

ni Jimmy Chew

Kliyente: Sogurt

Nagwagi ng A' Design Award na Bakal sa Kategoryang Pakete

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Mga Kulay

Ang Disenyo

Tungkol sa Sogurt With Love and All Things Good Packaging para sa Frozen Yogurt

Ang Sogurt With Love and All Things Good ay isang disenyo ng packaging para sa mga baso ng frozen yogurt ice cream. Ginamitan ito ng mga sariwang kulay upang ipakita ang isang malapitan, masayahin, at elegante na tinig ng brand. Ang mga ilustrasyong nakapatong ay naglalarawan sa pagsasanib ng mga pangunahing sangkap sa bawat espesyal na lasa. Ang tipograpiya, ikonograpiya, at layout ay maingat na inayos upang malinaw na maipakita ang impormasyon ng produkto at gawing madali ang pagbabasa nito. Napalitan ng takip na papel ang dating plastik na takip ng packaging. Bawat baso ay may lamang 125 milliliters at may lapad na 74 millimeters.

Ang Pagkilala

Tungkol sa A' Design Award na Bakal

Ang Sogurt With Love and All Things Good Packaging para sa Frozen Yogurt ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Sogurt With Love and All Things Good Packaging para sa Frozen Yogurt ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Sogurt With Love and All Things Good Packaging para sa Frozen Yogurt ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: The renewed brand identity and packaging system emphasizes on visual clarity and simplicity, with the main intention to congruently reflect evolution of the brand, personality of the founder and needs of their consumers.

Fresh colour hues have been used to reflect the approachable, fun loving, free spirited and elegant voice of Sogurt. The design showcases an optimistic aesthetic with uniquely overlaid illustrations to personify the fusion of key ingredients within each deliciously healthy crafted flavour.
Mga Sukat at Packaging: 74mm(width) x 82mm(height) x 82mm(diameter)
125ml ice-cream cup
Mga Tag: Sogurt, Hartwork, Packaging Design, Experience Design, Froyo, Ice-Cream
Teknolohiya sa Produksyon: Jimmy has scrutinised every element in the packaging design, from the colors, iconography, font type, visual design to materialization. The end result is a balanced design consideration of aesthetic, production efficiency and experience design.

By eliminating the use of plastic lid, which was in Sogurt's old packaging design, and switching to the use of paper lid, the design is intently aligned with Sogurt's brand values of spreading love and wellness. A positive messaging "Crafted With Love And All Things Good" is integrated into the design to accentuate their brand values.
Hamon sa Disenyo: The creative challenge faced during this project is on the production & logistics side of things. Due to the Covid-19 pandemic, this has affected the production lead time of the packaging, as well as the logistics transportation of the finished product. The campaign launch date to reveal the new packaging and visual design has to be slightly delayed.
Pananaliksik: The success of the project depends largely on incorporating empathy driven service design to understand the client's personality, their business and touchpoints and their customers' needs. Interview and feedback were conducted with the brand owner and their customers to understand the challenges on their existing packaging design in areas of construction, production and visual design.

These knowledge are congruently aligned into the brand uplift and packaging design, to work strategically in tandem with Sogurt's campaign to extend ecommerce into their business to outreach a wider audience.
Inspirasyon: Jimmy has invigorated the Sogurt brand with a uniquely created packaging design. Every visual communication touchpoint designed for the Sogurt brand, from illustration, icons, colors, typography is purely intended to reflect the personality of the brand owner and permeate positive feelings, spreading positivity and enhance the good feelings to the consumer.

The ultimate intention is a visual identity specially created to accentuate positivity and liveliness.
Tagal ng Proyekto: The project started in August 2019 in Singapore and finished in October 2020. The new packaging designs are revealed to the market in January 2021.
Daloy ng Operasyon: The intended users' point-of-view is primarily to be able to extract the product information with clarity without being overwhelmed by the amount of information. The packaging design has been intently designed with the information hierarchy, content reading experience and visual design strategically considered.

The amount of information to be showcased has been stringently scrutinised with careful usage of layout, font type and iconography to promote readability.
Mga Miyembro ng Koponan: Creative Director : Jimmy Chew
Designer : Jimmy Chew
Mga Credit ng Larawan: Image #1-4 : Photographer Antelope Studios, 2021.
Image #5 : Photographer Sogurt, 2021.