Ang disenyo na Flowering Street Pagkakakilanlan ng Brand para sa Kawanggawa ni Mingjun Jiang ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2021 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.

BronseGrapika· 2021

Flowering Street Pagkakakilanlan ng Brand para sa Kawanggawa

ni Mingjun Jiang

Kliyente: Monka Design

Nagwagi ng A' Design Award na Bronse sa Kategoryang Grapika

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Ang Disenyo

Tungkol sa Flowering Street Pagkakakilanlan ng Brand para sa Kawanggawa

Ang Flowering Street ay isang pagkakakilanlan ng brand para sa kawanggawa na nilikha upang suportahan ang mga walang tahanan sa London. Pinapayagan ng brand na ito ang mga nagbebentang walang tahanan na kumita sa pamamagitan ng pagbebenta ng bulaklak sa karaniwang presyo sa merkado, sa halip na umasa sa mga donasyon. Ang hugis ng logo ay inspirasyon mula sa mga karatula sa kalye ng London, bilang pagtukoy sa terminong street friends na ginagamit ng mga taong natutulog sa labas. Ang bawat bungkos ng bulaklak ay binabalot ng nakolektang lumang diyaryo, itinatali gamit ang natural na lubid na hemp, at binibigyan ng thank you card. Ang mga nire-recycle at natural na materyales ay nagpapababa sa gastos ng packaging, upang mas maraming nagbebenta ang matulungan.

Ang Pagkilala

Tungkol sa A' Design Award na Bronse

Ang Flowering Street Pagkakakilanlan ng Brand para sa Kawanggawa ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Flowering Street Pagkakakilanlan ng Brand para sa Kawanggawa ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Flowering Street Pagkakakilanlan ng Brand para sa Kawanggawa ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Flowering Street is aim at encouraging the homeless to believe in themselves and do a real job to cover their daily life, rather than depending on the donation till death. The shape of the logo was inspired by street signs in London, and a more interesting reason is that, homeless people would call each other street friends because they mostly sleep on the street. The street sign can be in good harmony with the situation of street, thus a proper choice to be the brand logo.
Mga Sukat at Packaging: In the design of the flower wrapping, For reducing unnecessary fancy decorations on the packaging, using old newspapers (such as those collected at subway stations) and natural hemp ropes as tools. And to make it a warm brand, every bunch of flower sold by the homeless will be attached with a Thank You card, showing the gratitude and encouragement from the shops and the homeless, saying thank you for supporting the homeless. All of the above are made from recyclable natural materials, which can help to save money on packaging to support more homeless people.
Mga Tag: charity, homeless, London, branding, visual, identity, flower
Teknolohiya sa Produksyon: Flowers sold by the homeless.
Hamon sa Disenyo: 1. How to make the project sustainable?
2. The Editorial Department of The Big Issue worried about the business license if this project gets applied, which reminds me to figure out the rules of selling on the street to make sure that everything is legal.
3. The visual effects that draw social attention are usually strong visual effects and bold fonts, but floral brands are usually slender and elegant. How to make this visual system suitable for the above two situations?
Pananaliksik: This project combines various research methods, including face-to-face interviews, participated in various volunteer activities, field trips with homeless, literature reading and other methods, to help to understand the current situation of the British homeless, reveal the underneath causes of this social phenomenon.

Summary: Through communication with different groups of people, problems such as business licenses, human management, preservation of fresh flowers, and finances, were found and taken into consideration in the proposal of this welfare brand.
Inspirasyon: According to the statistics of the Guardians in 2018, more than 3,000 people were found sleeping rough in London between July and September 2018. Related researches and social opinions also show the vital importance of highlighting this issue and finding a creative way to contribute to it. I was shocked and decided to try to create a brand with my brand knowledge and professional design skills, to draw the attention from different groups of the whole society and support the homeless.
Tagal ng Proyekto: The project started in January 2019 in London and finished in July 2019. It took about 7 months from design research, brand positioning to visual design.The target people is homeless in the UK. The original area of this welfare business in within London, and maybe next step is to expand the brand into other cities all over UK, and then make it a global brand.
Daloy ng Operasyon: Flower is an ideal charity product that can both draw the attention from the passengers and easy to get participate for the homeless. It also has a reasonable price which should be in consistent with the general market status, so that the homeless will get a part of the profits as their income.
Mga Patent: none
Mga Miyembro ng Koponan: Mingjun Jiang
Mga Credit ng Larawan: Main Image is Image#Photographer: Yi Du, Flowering Street,2019 , Optional Imang is Imange#4Photographer: Mingjun Jiang, Flowering Street,2019