Ang disenyo na Fab Ang Sustainable Fashion Design ni Tanya Dunaeva ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2021 A' Design Award na Pilak sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.
PilakGrapika· 2021
Fab Ang Sustainable Fashion Design
Kliyente: Tanya Dunaeva
Nagwagi ng A' Design Award na Pilak sa Kategoryang Grapika
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Tungkol sa Fab Ang Sustainable Fashion Design
Ang Tela / FAB ay isang Exhibition ng Sustainable Fashion. Ang pangunahing gawain sa pagbuo ng pagkakakilanlan ng eksibisyon ay upang lumikha ng isang typographic na istilo. Ang hindi sinasadyang font na ginamit sa disenyo ng Konsepto ay sumasalamin sa isa sa mga pangunahing mensahe ng eksibisyon - isang panawagan na bawasan ang pagkonsumo sa sektor ng fashion, isang panawagan para sa makatwirang pagkonsumo. Sa graphically, ang solusyon ay batay sa isang cross-type ng isang pares ng mga font-mahigpit na katawa-tawa at openwork na hindi sinasadyang font, na kahawig ng mga fold ng tela.
Ang Pagkilala
Tungkol sa A' Design Award na Pilak
Ang Fab Ang Sustainable Fashion Design ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Fab Ang Sustainable Fashion Design ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Fab Ang Sustainable Fashion Design ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.
Sa Likod ng Disenyo
Press Kit
Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.
- Mga Natatanging Katangian
- Fabric (FAB) is an Exhibition of Sustainable Fashion. The main task in developing the exhibition identity was to create a typographic style. The accidental font used in the design Concept reflects one of the central messages of the exhibition – a call to reduce consumption in the fashion sector, a call for reasonable consumption. Graphically, the solution is based on a cross-type of a pair of fonts-strictly grotesque and openwork accidental font, resembling the folds of fabric.
- Mga Sukat at Packaging
- The Concept Identity of the exhibition is designed for many media: the design of the entrance group, posters and advertising on the streets of the city, navigation inside the exhibition space, information leaflets and the exhibition catalog, souvenir promotional products.
- Mga Tag
- Fashion, Concept design, identity, student, Tanya Dunaeva, Sustainable, Eco, Vegan, Exhibition, Russian Higher School of Economics, HSE Art and Design School, Leonid Slavin
- Teknolohiya sa Produksyon
- Collages, mock-ups in Adobe Photoshop are performed. Openwork letters in a light airy outfit lose it by half, while the functional component is preserved – the grapheme can be read quite easily. Typography is inspired by Cinema 4D lessons. Simple generative design tools allow achieving significant visual effects.
- Hamon sa Disenyo
- The difficulty of the work was that not all the fashion audience is ready to talk about the problems of Moderate consumption. This industry is still relatively new to the market and every step in drawing attention to this problem is very valuable, so the brighter and more convincing the overall design is, the more people it will be able to interest, engage and possibly change the situation in the future in the field of Moderate consumption.
- Pananaliksik
- Before starting the work, a small desk study was conducted, the purpose of which was to dive into the essence of the problem, analyze existing methods for solving the problem (who and how participates in the movement for Moderate consumption in the fashion industry) and form the main content of the future exhibition based on the collected data and analytical conclusions.
- Inspirasyon
- The fashion industry is one of the largest contributors to environmental pollution, the second largest industrial polluter in the world. The dominance of Fast Fashion, when the largest fashion brands organize a race for the speed and cheapness of clothing production, leads to an increase in greenhouse gas emissions, encouraging the production of low-quality clothing with a short cycle of use, to scandals due to poor working conditions. The FAB exhibition tells about design trends in the field of sustainable fashion.
- Tagal ng Proyekto
- Project is done at Russian Higher School of Economics as one of the students Projects and took about 3 weeks
- Daloy ng Operasyon
- Identity talks to fashion consumers in their language, she immediately declares that this exhibition is about fashion, but fashion is not quite ordinary, fashion is in the trend of Moderate consumption and thus it attracts attention to itself better, stands in a separate row from mass consumption, attracting the attention of opinion leaders among consumers and market leaders among production.
- Mga Miyembro ng Koponan
- Special thanks should be delivered to Russian Higher School of Economics (HSE Art and Design School) and personally to Leonid Slavin, head of Art direction MA Program.
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