Ang disenyo na Beer Mail by Volfas Engelman Primary Function: Pakete ng Craft Beer ni Bold Brands ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2021 A' Design Award na Pilak sa Kategoryang Paligsahan na Disenyo ng Pakete.
PilakPakete· 2021
Beer Mail by Volfas Engelman Primary Function: Pakete ng Craft Beer
ni Bold Brands
Kliyente: Bold Brands
Nagwagi ng A' Design Award na Pilak sa Kategoryang Pakete
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Tungkol sa Beer Mail by Volfas Engelman Primary Function: Pakete ng Craft Beer
Ang Beer Mail ay isang disenyong pakete para sa isang hanay ng mga craft beer. Ang mga label ay nakabalangkas na parang mga selyo ng koreo, isang pagtukoy sa pangalan ng brand at sa nako-kolektang katangian ng mga selyo. Ang bawat uri ay may collage na ilustrasyon na pinagsasama ang mga elementong tila walang kaugnayan sa unang tingin. Ang mga sangkap na ginamit sa beer ay nakatago sa loob ng mga ilustrasyon, kaya't maaaring hanapin ng mga mamimili ang mga ito. Ang beer ay ibinebenta sa 330 ml na mga bote ng salamin na may mga label na digital na nakalimbag at sa 500 ml na mga nakalimbag na lata. Ang disenyo ay sumasalamin sa maliit na dami ng produksyon ng hanay.
Ang Pagkilala
Tungkol sa A' Design Award na Pilak
Ang Beer Mail by Volfas Engelman Primary Function: Pakete ng Craft Beer ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Beer Mail by Volfas Engelman Primary Function: Pakete ng Craft Beer ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Beer Mail by Volfas Engelman Primary Function: Pakete ng Craft Beer ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.
Sa Likod ng Disenyo
Press Kit
Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.
- Mga Natatanging Katangian
- Exceptional taste beer causes a surprise to your taste buds, and our goals was to convey that same kind of surprise visually. Every label must not only be unique, unusual and not only attract attention but to keep it for a little while. It was important not only to make it attractive but also create the association with the taste at the same time letting the consumer to find ingredients used in making of the beer hidden all over the vivacious illustrations.
- Mga Sukat at Packaging
- 500 ml cans HD printed.
330 ml glass bottles with labels. - Mga Tag
- Craft beer, Beer mail, Alaus laiskai, Collage, Mail, Post Stamp
- Teknolohiya sa Produksyon
- Bottle labels was produced by digital printing technolgy in brewery. Cans was printed in Can printing house.
- Hamon sa Disenyo
- Gentleman is the brand character of Volfas Engelman which is the head brand Beer Mail trademark. And the challenge in this case was to combine this “chatty extrovert” design of craft beer with the gentleman qualities of head brand at the same time avoiding to appear casual and visually similar to a classic beer. Collage graphics together with a postage stamp resembling label was the answer in this case, combining art courage and gentlemenhood into unique visual identity.
- Pananaliksik
- Craft beer category is exceptional in the field containing bold package designs and creative illustrations. Big part of labels are exactly that which helps to stand out and highlight the courage of producer as well as unique qualities of product itself. Sometimes even chaotic illustrations helps to reveal that rebellious approach to beer making.
One of the most important goals was to find that exclusive style and to make this product noticeable in this challenging market. - Inspirasyon
- The name Beer Mail made us look at the subject of mail. The frame of the stamp was inspired by the idea of the post stamps and how unique it can be, oftentimes even collection worthy. The products are exclusive and produced in small quantities, so we wanted this to be reflected in a design of each label. Every beer type has a unique combination of unexpected flavours that sets the tone for a collage style illustrations combining elements that are inseparable at the first glance.
- Tagal ng Proyekto
- This project started in January 2020 and is still ongoing adding a new variety every other month.
- Daloy ng Operasyon
- Beer Mail brand products are produced by one of the biggest local breweries and standard packaging mediums was presented as an only option for the time being. Only challenge was to blend in existing craft beer market as smooth as possible. Therefore 330ml bottles and 500ml cans were selected as the primary packaging.
- Mga Miyembro ng Koponan
- Creative Director: Motiejus Gaigalas
Graphic Design: Sandra Ramoskaite - Mga Credit ng Larawan
- Illustrations & Visuals: Sandra Ramoskaite
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