The Taste of Heritage Ang Instant Coffee ni Shawn Goh Chin Siang

Ang disenyo na The Taste of Heritage Ang Instant Coffee ni Shawn Goh Chin Siang ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2021 A' Design Award na Pilak sa Kategoryang Paligsahan na Disenyo ng Pakete.

PilakPakete· 2021

The Taste of Heritage Ang Instant Coffee

ni Shawn Goh Chin Siang

Kliyente: Hai Soon Leong Sdn. Bhd

Nagwagi ng A' Design Award na Pilak sa Kategoryang Pakete

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Ang Disenyo

Tungkol sa The Taste of Heritage Ang Instant Coffee

Ang disenyo ay inspirasyon ng background ng kliyente - isang negosyo ng pamilya, mula sa henerasyon hanggang sa henerasyon. Upang mapanatili at maipasa ang lasa, ang produktong 'The Taste of Heritage' ay inilunsad. Ito rin ay nagsisilbing simbolo ng turismo ng Malaysia, kaya ang taga-disenyo ay nakabuo ng konsepto ng pagpepreserba ng kultural na pamana, pagsasama ng mga ideya ng kliyente, isinama ang matagal nang kultura ng iba't ibang etnikong grupo sa disenyo upang mas maunawaan ng mga tao ang kultura ng Malaysia at maging masigasig sa Malaysian Art.

Ang Pagkilala

Tungkol sa A' Design Award na Pilak

Ang The Taste of Heritage Ang Instant Coffee ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang The Taste of Heritage Ang Instant Coffee ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang The Taste of Heritage Ang Instant Coffee ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: The packaging designs vary for its 3 flavours. The designer wants to present the vanishing local heritage in the designs. Different images are on both sides of the package: Peking Opera for Chinese culture; peacock for Indian and Wayang kulit for Malay. Each package shows precious cultural arts of respective ethnic groups with multicultural integration on the left.
The unique Malaysian batik pattern is cleverly tied in with the overall design to complete its exclusive local taste.
Mga Sukat at Packaging: The big packaging measures 24.9cm x 17.9cm x 7cm and the small one measures 4cm x 16.2cm
Mga Tag: Malaysia, Malaysia Culture, Branding, Packaging Design, Coffee
Teknolohiya sa Produksyon: The net weight of the 3 packaging is 450g. In consideration of the uniqueness of the style, the designer chose aluminum foil matt to match with the pantone colour used on the package. In order to reserve the aroma of coffee and to avoid the direct sunshine, aluminum foil glossy was used for the inner package.
Hamon sa Disenyo: Since the design concept of this project is about the Malaysian cultural heritage, plenty of vibrant colours would be applied and that had imposed difficulty on printing. However, as the saying goes, ‘where there’s a will, there’s a way.’ The designer managed to find a solution with the help of his partner.
Pananaliksik: The designer discovered that certain precious cultural heritages of various ethnic groups are gradually vanishing. Arts that could be found everywhere are now nowhere to be found. For the sake of our future generations, he decided to preserve these cultural heritages so that the future generations can enjoy, benefit and learn from the legacy of the past. While searching for the information, he kept recalling his previous experience and restore it with drawings.
Inspirasyon: After having a deep understanding of the product, the designer instinctively associates the taste with the 3 main races, and realizes that it’s hard and rare to find any product which can perfectly represent Malaysia. We are experiencing the vanishing of cultural heritage. In order to preserve local cultural heritage, the designer combines the culture and art of each ethnic group with its authentic ethnic styles.
Tagal ng Proyekto: Project began in June 2020 and completed in August 2020, exhibited at Malaysia on first quarter in 2020.
Daloy ng Operasyon: The product is a collaboration between the company and Pulau Langkawi Tourism Bureau, to promote the development of the local tourism. The designer hopes to make the place more well-known through the introduction of this aromatic local product to the international markets.
Mga Patent: -
Mga Miyembro ng Koponan: Creative Director : Shawn Goh
Copywriter : Eric Liyao
Packaging ：Jayce Hee
Mga Credit ng Larawan: Image #1: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #2: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #3: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #4: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #5: Shawn Goh Design Lab. Sdn Bhd., 2020.