Ang disenyo na Xiaoxiancao Tsaa ni Jin Zhang ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2022 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Pakete.

BronsePakete· 2022

Xiaoxiancao Tsaa

ni Jin Zhang

Kliyente: Xiao xian cao

Nagwagi ng A' Design Award na Bronse sa Kategoryang Pakete

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Mga Kulay

Ang Disenyo

Tungkol sa Xiaoxiancao Tsaa

Sa pamamagitan ng pag-aaral ng pinagmulan ng mga bag ng tsaa, tinukoy ng taga-disenyo ang kuwento sa Dinastiyang Tang, at kinuha ang pag-inom ng tsaa na may mga manggas na nakatakip sa bibig bilang pangunahing visual na ekspresyon upang ipaalam sa mas maraming tao at mahalin ang tsaa sa mas kawili-wiling paraan. Sa likod, ang madaling maunawaang "tea" ay ginagamit upang ihatid ang kategorya at mapahusay ang kahulugan ng kalidad. Ang maliit na tea bag ay gumagamit ng aluminum foil bag na may independiyenteng maliit na pakete, na maginhawa para sa mga mamimili na dalhin at inumin.

Ang Pagkilala

Tungkol sa A' Design Award na Bronse

Ang Xiaoxiancao Tsaa ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Xiaoxiancao Tsaa ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Xiaoxiancao Tsaa ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Xiaoxiancao is a kind of tea bag. In order to design a sense of ceremony, mystery, interest and international quality, the designer selected the tea drinking of palace ladies' sleeves covering their mouths in the Tang Dynasty as the main visual expression to let more people know and love tea in a more interesting way. On the back, the easy to understand "tea" is used to convey the category and enhance the sense of quality. The small tea bag uses the aluminum foil bag with independent small package, which is convenient for consumers to carry and drink.
Mga Sukat at Packaging: Box size285mm*100mm*35mmPackage content3g*10
Mga Tag: Tea bag, Tang Dynasty, tea, China, packaging, illustration
Teknolohiya sa Produksyon: The package is made of recyclable cardboard. The simple envelope and pull-out inner box are combined. The inner box has no printing, which is more convenient for recycling. The small tea bag is made of aluminum foil bag with independent small package, which is moisture-proof and durable, and more convenient for consumers to carry and drink.
Hamon sa Disenyo: Compared with the traditional tea, tea bag products have no very high profit, so the packaging cost control is relatively strict. It is the biggest challenge for designers to make more creative, more interesting and more environmentally friendly packaging in the limited production cost.
Pananaliksik: Through the research on the origin of tea bags, the consumption level of tea bags in the world, the data growth of China's tea market in recent five years, and the ratio of male and female tea consumers, the designer concluded that China's tea market still has great potential. At the same time, the growth rate of female tea consumers has surpassed that of male tea consumers, and young tea consumers have gradually become the main force of consumption, They need younger, fashionable, storytelling, ceremonial and interesting products.
Inspirasyon: In order to create a more popular product, the designer tried to find an interactive and storytelling visual expression that could arouse consumers' interest. Finally, he found that Lu Yu's "tea classic" was the earliest and most complete record of tea in the Tang Dynasty. So he determined the story in the Tang Dynasty and found a famous painting about tea drinking by Zhou Fang, a painter of the Tang Dynasty, Combined with these historical materials, it is transformed into a modern and brief visual expression.
Tagal ng Proyekto: It will be designed in August 2020 and put on the market in September 2020
Daloy ng Operasyon: The overall packaging is simple and clean, and the positive characters have elegant expressions but no mouth. These two points will arouse the interest of consumers. With the explanation of tea artists in Tang Dynasty clothes, the story will be unfolded, and more people will understand and love tea in a more interesting way.
Mga Miyembro ng Koponan: Designer:Jin Zhang