Ang disenyo na The Early Chapter Pagkakakilanlan ng Brand ni Allan Toh ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2022 A' Design Award na Bakal sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.

BakalGrapika· 2022

The Early Chapter Pagkakakilanlan ng Brand

ni Allan Toh

Kliyente: Allan Toh

Nagwagi ng A' Design Award na Bakal sa Kategoryang Grapika

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Ang Disenyo

Tungkol sa The Early Chapter Pagkakakilanlan ng Brand

Ang The Early Chapter ay isang pagkakakilanlan ng brand na nilikha para sa isang clubhouse ng mga gawaing pambata sa unang taon ng pagkatuto sa Singapore. Tinutulungan ng clubhouse na mapaunlad ng mga bata ang interes sa Mandarin sa pamamagitan ng masiglang paglalaro. Ang logo ay binuo mula sa simpleng mga hugis sa kulay pula, dilaw, at asul, na inayos nang magkakapatong upang kahawig ng isang maliit na kubo. Ang hugis-kubo ay kumakatawan sa komunidad na nais buuin ng clubhouse. Ang negative space sa pagitan ng mga hugis ay bumubuo ng Chinese character para sa Mandarin, na nagpapakita ng pagtutok sa wikang Tsino. Ang kalahating araw naman ay nagpapahiwatig ng isang nakakaangat at masayang kapaligiran para sa mga batang bata.

Ang Pagkilala

Tungkol sa A' Design Award na Bakal

Ang The Early Chapter Pagkakakilanlan ng Brand ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang The Early Chapter Pagkakakilanlan ng Brand ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang The Early Chapter Pagkakakilanlan ng Brand ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: The Early Chapter is an early childhood activities clubhouse for children to develop an interest in Mandarin through immersive play. The logo consists of simple shapes in primary colors- red, yellow, and blue, stacked to look like a hut or small house. This represents the community that the brand tries to create. The negative space between the shapes forms the Chinese written character for Mandarin, which represents the clubhouse's emphasis on the Chinese language (Mandarin). The half-sun symbolizes the uplifting environment The Early Chapter wishes to create for the rising young stars of tomorrow.
Mga Sukat at Packaging: The minimum height of the logo for web is 45px. The minimum height for print is 10mm.
Mga Tag: The Early Chapter, Early Childhood Clubhouse, Children, Mandarin, Chinese, Activities, Fun, Playful.
Teknolohiya sa Produksyon: I started out by understanding from the client's perspective what they wanted, and went on to use mind maps to break down the meanings and associations for the words, "Early", and 'Clubhouse". I gathered that 'sun' is a good representation of 'early' and that a 'hut' is a nice association for a clubhouse.
Hamon sa Disenyo: The challenge was to create a suitable colour palette as I was working with the 3 primary colours. I also have to be mindful in creating a brand identity that feels trustworthy yet uplifting and fun. I have to find a balance point such that the outcome does not appear boring while attempting to be trustworthy, and also not being too childish and unreliable while trying to be fun and uplifting. I hope I managed to strike a good balance here.
Pananaliksik: Desk research, market study and brand positioning analysis were conducted to understand the context, target market and competition. Stakeholder interviews, target market study and competitive analysis were carried out. The research indicated that children in the target age group(1.5-6 years) engage in constructive play, and decipher primary colours such as red, yellow and blue better. The findings gave a clear design direction and contributed to an outcome that is more relevant and appropriate.
Inspirasyon: Inspired by the idea of a "close-knit and fun community for children", I wanted to create a logo that looks like a colourful hut that feels uplifting, fun and safe. The colours are carefully selected- red for attention, yellow for fun and blue for safety. They also happen to be the primary colours which children can easily identify with.
Tagal ng Proyekto: The project started in late April 2021 in Singapore, and finished in late June 2021. The clubhouse is has completed renovations and is open to the public since November 2021. The logo and brand materials are used in stores and for marketing purposes.
Daloy ng Operasyon: Due to the use of three primary colour hues, it is ideal the logo appears on a White or Floral White (beige-looking) background. Floral white provides a warm support for the three colours so the logo stands out well.
Mga Patent: Copyrights belong to Allan Toh Design Studio, 2021.