Baidu for the Elderly Mobile Application ni Baidu Meux

Ang disenyo na Baidu for the Elderly Mobile Application ni Baidu Meux ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2022 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Teknolohiyang Mobile, Aplikasyon at Software.

BronseMobile· 2022

Baidu for the Elderly Mobile Application

ni Baidu Meux

Kliyente: baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd

Nagwagi ng A' Design Award na Bronse sa Kategoryang Mobile

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Mga Kulay

Ang Disenyo

Tungkol sa Baidu for the Elderly Mobile Application

Ang Baidu para sa mga Nakatatanda ay isang mobile application na nagbibigay ng content at serbisyo para sa mas nakatatandang mga gumagamit. Ginagamit ng application ang isang age-friendly na disenyo ng sistema na may mas malalaking font, pinag-isang feed layout, pinalaking touch areas, at simpleng pananalita. Lahat ng content ay maaaring basahin o pakinggan. Kasama sa mga video ang matalinong subtitle. Ang paghahanap gamit ang boses at larawan ay nagbibigay-daan sa mga nakatatandang gumagamit na maghanap sa pamamagitan ng pagsasalita o pagkuha ng larawan. Maaaring gumamit ang voice synthesis ng mga naitalang boses ng mga miyembro ng pamilya upang basahin nang malakas ang mga teksto. Gumagana ang application sa parehong Android at iOS na sistema.

Ang Pagkilala

Tungkol sa A' Design Award na Bronse

Ang Baidu for the Elderly Mobile Application ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Baidu for the Elderly Mobile Application ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Baidu for the Elderly Mobile Application ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: China is facing serious aging problems. Baidu App for the Elderly provides rich content and services for the elderly. It also provides a systematic, age-friendly design which is convenient for the users to read and listen contents, and use the app. In combination with different tools and AI technologies such as voice and image synthesis, the app offers abundant services for the elderly to help them enrich life, enjoy digital services, and keep up with the digital era.
Mga Sukat at Packaging: Baidu App for the Elderly has a great ability to adapt to both Android and iOS systems.
Mga Tag: UX, the Elderly, Age-friendly, AI, Online Service
Teknolohiya sa Produksyon: Baidu has abundant accumulation of AI technology. Based on its AI algorithm, the app offers personalized contents that meet the elderly's interests. Videos with intelligent subtitles help the elderly acquire information easily. By voice synthesis, the elderly can record family members' voices to broadcast texts which can bring emotional companionship to them and solve dyslexia and visual fatigue. Voice and image search help them search by saying or taking photos.
Hamon sa Disenyo: The biggest challenge is that there are neither related aging design standards nor apps that designed for the elderly in the industry. Therefore, after systematic research, we designed an age-friendly information structure and layout that simplify the operation of the app, which makes the elderly not only willing to use, but also can easily handle it. We also cooperated with CSIA to formulate China's first age-friendly design standard, which will be applied to more and more elderly products.
Pananaliksik: We had questionnaires and interviews to build a comprehensive understanding of demands of elderly people deeply. The elderlies are facing physiological function degradation and emotional loneliness. But the existed products only solve basic experience problems by increasing the font size and simplifying complex functions. Through the usability test and eye-tracking experiment, we designed the age-friendly design system. It is combined with AI technologies to meet emotional demands of the elderly.
Inspirasyon: The aging population has reached 264 million in China. However, there are few APPs are specifically designed for the elderly to meet their demands. Firstly, the elderly cannot get information and services equally because of the degradation in vision, hearing, and cognition. Secondly, they are forced to become empty nesters because the young moved to big cities for opportunities. Older people are vulnerable to loneliness. Therefore, Baidu takes social responsibility and developed the app.
Tagal ng Proyekto: The project started in December 2020 and debuted in China in January 2021, it is still going. The team members were based in Beijing, China.
Daloy ng Operasyon: All the contents can be both read and listened. Unified feed layout and enlarged touch area enable the elderly to use the app with simple gestures. Voice input and image input methods increase user experience. Larger fonts improve dyslexia. Simpler and straightforward copywriting makes the functions easier to understand. All these systematic, elderly-oriented designs make the app easy to read, listen to, operate, and understand.
Mga Patent: patented.ZL201510535732.5.Baidu Online Network Technology (Beijing) Co., Ltd.2015, patented.JP6785921..Baidu Online Network Technology (Beijing) Co., Ltd.2020,patented.US10199036b2.Baidu Online Network Technology (Beijing) Co., Ltd.2019
Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd，2021
Mga Miyembro ng Koponan: Dou Shen，Yujie Shi, Xuan Li, Xiaojun Yu, Lei Zhao, Tianci Li, Xinrui Guo, Bo Ye
Mga Credit ng Larawan: Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd，2021