Plant Selected Pagkeempake ng Inumin ni Blackandgold Shanghai

Ang disenyo na Plant Selected Pagkeempake ng Inumin ni Blackandgold Shanghai ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2022 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Pakete.

BronsePakete· 2022

Plant Selected Pagkeempake ng Inumin

ni Blackandgold Shanghai

Kliyente: Yili Group

Nagwagi ng A' Design Award na Bronse sa Kategoryang Pakete

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Mga Kulay

Ang Disenyo

Tungkol sa Plant Selected Pagkeempake ng Inumin

Ang Plant Selected ay isang disenyo ng packaging para sa isang linya ng mga inuming gawa sa halaman. Ang lalagyan ay isang PET bottle na binalot ng matte film, na sumusukat ng 60 mm ang lapad, 60 mm ang lalim, at 177 mm ang taas. Ginamit ang kulay berde para sa inuming soya at asul para sa inuming oats. Nakasulat ang pangalan ng produkto gamit ang malaking English font na estilong graffiti, kung saan isinama ang gintong mga soya beans at oats sa mga letra. Ang buong-kulay na background ay bumubuo ng matingkad na color block sa estante. Nakalagay sa ibaba ang mga benepisyo ng produkto upang bigyang-alam ang mga mamimili.

Ang Pagkilala

Tungkol sa A' Design Award na Bronse

Ang Plant Selected Pagkeempake ng Inumin ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Plant Selected Pagkeempake ng Inumin ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Plant Selected Pagkeempake ng Inumin ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Plant-based milk alternative is a trendy category in China. Used to be a soy milk expert, Plant Selected decides to fulfill its portfolio by add more plant based products. To follow the global vegan trend, Plant Selected should have a new look to differentiate from local plant milk brands offering single plant-based products. Therefore, an English visual hammer is created to enhance its international feel.
Mga Sukat at Packaging: Width 60 mm x Depth 60 mm x Height 177 mm
Mga Tag: Packaging, plant-based Beverage, plant milk, China
Teknolohiya sa Produksyon: PET bottle covered with Matte film
Hamon sa Disenyo: We need to find a way to differentiate Plant Selected from traditional plant-based brands. To overcome this challenge, we bring the international and vital feel to products. We create a visual hammer for the product by combining product name and grins. The large English word can stand out among other plant-based drinks on shelf. Its fully colored background can also attribute to the shelf impact.
Pananaliksik: To occupy the new category, we take a look at the international market where plant milk category is quite mature. We find out many international plant milk brands start communicating a trendy lifestyle instead of flavor on packaging. Thus we uses graffiti-style font to add casual touch to product. A large product name in English leverages the premium and exotic feel. The fully colored background creates a powerful color block on shelf and the gold soya and oat become a catchy point on packaging which can draw consumers' attention.
Inspirasyon: The overall design should always be on trend. To stand out on shelf, packaging should have impactful color. Therefore we take green and blue for each product, which are also relevant to soya and oat respectively. As a global trendy category, it is better to add international feel to products. Thus, we create a visual hammer by using graffiti-style English font. The gold soya and oat within the product name reinforce the vitality of vegan nutrition. The product benefits are integrated and presented at the bottom to ensure consumers its quality.
Tagal ng Proyekto: The project started in September, 2020 and the product is launched in March, 2021
Daloy ng Operasyon: Plant drink is popular in China, but most of the brands only provide single plant-based product such as soya only or almond only. To jump out of the category, Plant Selected starts to offer plant-based products covering more plant bases. To express the exotic feeling, we treat product name into graffiti-style font and integrate soya and oat into it. Besides, the strokes around leverage the vitality. A fully colored background creates impactful color block on shelf. Eac product's RTBs are clearly presented at the bottom to ensure consumers the product is good.
Mga Patent: All photos and video credits to blackandgold Shanghai, 2022.
Mga Miyembro ng Koponan: Creative Director: Yang LI
Designer: Feiteng WAN
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
3D rendering: Jianhui CHEN