Ang disenyo na Pentaheal Clinic Rebranding Pagkakakilanlan ng Brand ni Pentaheal and Eidetic ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2022 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.

BronseGrapika· 2022

Pentaheal Clinic Rebranding Pagkakakilanlan ng Brand

ni Pentaheal and Eidetic

Kliyente: Eidetic Marketing

Nagwagi ng A' Design Award na Bronse sa Kategoryang Grapika

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Ang Disenyo

Tungkol sa Pentaheal Clinic Rebranding Pagkakakilanlan ng Brand

Ang Pentaheal Clinic Rebranding ay isang brand identity na nilikha para sa isang Korean medical clinic na dalubhasa sa functional medicine. Ang pangunahing motif ng identity ay ang extension o pagpapalawig. Ginamit ang unibersal na medical symbol ng krus bilang isang simpleng visual language na makikilala ng mga pasyente mula sa iba't ibang bansa. Pinagsama ng simbolo ang krus at ang mga letrang P at H, na siyang abbreviation ng pangalan ng clinic. Ang axis ng simbolo ay umaabot sa magkabilang direksyon, kaya't ang marka ay angkop para sa mga application item na may iba't ibang hugis at sukat. May dinisenyo ring signage para sa bawat palapag ng clinic sa Seoul.

Ang Pagkilala

Tungkol sa A' Design Award na Bronse

Ang Pentaheal Clinic Rebranding Pagkakakilanlan ng Brand ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Pentaheal Clinic Rebranding Pagkakakilanlan ng Brand ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Pentaheal Clinic Rebranding Pagkakakilanlan ng Brand ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Pentaheal is a Korean medical clinic specializing functional medicine, biology-based approach to identify the cause of disease. To deliver its philosophy, integrated rebranding has been undertaken. To meet the global need of patients, the visual language needed to be universal and straight-forward.
Mga Sukat at Packaging: Adress: Gangnam-daero, Seocho-gu, Seoul, Republic of Korea
Reception and Examination floor: 350m²
VIP and Treatment floor: 300m²
Mga Tag: Functional medicine, Health, Well-being, Rebranding, Signage, Wellness
Teknolohiya sa Produksyon: Pentaheal Clinic is located at Gangnam Station, the most developed area in Seoul. The space was divided into two floors, 'reception and examination center' and 'VIP and treatment room', and signage suitable for the characteristics of each floor was designed. The reception floor is designed with a bright and lively white-tone concept with an atmosphere of hospitality, and the treatment floor is a luxurious and reliable concept with a toned-down color. It was designed for the consistent branding of separate spaces.
Hamon sa Disenyo: Functional medicine in Korea is an unfamiliar medical field that is not yet widely known. Through the rebranding of Pentaheal Clinic, we aim to promote functional medicine as a new medical field in Korea and Southeast Asia. Conceived from the medical symbol 'Cross(+)' which represent medical services, the motif of symbol mark is expandability of horizontal and vertical axis. Lines sprawling from the 'Cross(+)' shape express that Pentaheal's service area can be expanded to various fields.
Pananaliksik: To emphasize expertise, our team collected as much data as possible through a variety of methods, including surveys, style curation, interviews with hospital staff and visitors, and also functional medicine examinations. Our conclusion was that Pentaheal's philosophy should be easily communicated to the public and provide a consistent brand design. Through the idea of expandability of the medical symbol 'cross(+)' in both directions, we have developed a consistent brand identity with various communication items such as branding and signage.
Inspirasyon: The biggest motif of Pentaheal Clinic design is 'extension'. Functional medicine, a field that is not yet well known in Korea, is expressed as a medical symbol "cross(+), an easy and simple visual language so that it can be recognized by global patients. It was balanced as branding in combination with 'P' and 'H', which are the abbreviations of the hospital.
Tagal ng Proyekto: The project started in July 2021 and finished in December 2021 in Seoul.
Daloy ng Operasyon: Every letter, except 'P, T, H', has a unique serif that expresses Pentaheal’s global medical vision. For symbol mark, 'P, T, H’ abbreviated new symbol has been integrated with the universal medical symbol 'cross'. The axis of the symbol mark is extended in both directions, to be used on various shapes and sizes of the brand application items. Each line sprawling from the 'Cross(+)' shape represents the core value of #pioneering #leading #central #trust; and it differentiates Pentaheal as a set of medical practices that goes beyond treating people to providing people exuberant lives.
Mga Miyembro ng Koponan: Project Owner: Harin You, Pentaheal
Executive Sponsor: Ashley S. Jung, Eidetic
Creative Director: Haein Chae, Pentaheal
Brand Designers: Olivia J. Shin, Kimmi M. Kim, Saerona Shin, Sunny Lee, Eidetic
Brand Strategiest: Rick Jeong, Eidetic