Ang disenyo na Rely on Hydrogen Corporate Identity ni Guangzhou Cheung Ying Design Co. Ltd. ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2022 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.
BronseGrapika· 2022
Rely on Hydrogen Corporate Identity
ni Guangzhou Cheung Ying Design Co. Ltd.
Kliyente: Guangzhou Cheung Ying Design Co., Ltd.
Nagwagi ng A' Design Award na Bronse sa Kategoryang Grapika
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Tungkol sa Rely on Hydrogen Corporate Identity
Ang Rely on Hydrogen ay isang corporate identity na nilikha para sa isang kumpanyang bumubuo ng hydrogen water health care products. Ang logo ay ginawa mula sa mga Chinese na karakter, na inspirasyon mula sa circuit lines ng produkto at sa tradisyonal na Chinese water hexagram graphics. Ang kapal ng mga karakter at ang hilig ng mga stroke ay pinag-isa, kaya nananatiling malinaw at balanse ang mga anyo. Ang mga pahilis na linya at bilog na sulok ay nagbibigay sa identity ng kalmado at modernong karakter. Ang extreme gray at maningning na dilaw ang pangunahing mga kulay. Iginuhit ang identity sa vector format para sa print, digital media, at mga interior space.
Ang Pagkilala
Tungkol sa A' Design Award na Bronse
Ang Rely on Hydrogen Corporate Identity ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Rely on Hydrogen Corporate Identity ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Rely on Hydrogen Corporate Identity ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.
Sa Likod ng Disenyo
Press Kit
Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.
- Mga Natatanging Katangian
- Due to the large visual difference in the glyph structure of the brand's Chinese name, in order to ensure the recognition quality and aesthetics of the text, the thickness of the Chinese characters and the inclination of the strokes were unified in the design and execution, so that the strokes of the Chinese fonts have a tight and appropriate structure and a uniform white color. Even, sloping lines convey the brand's aggressive attitude, while rounded corners convey gentleness and tolerance. The smooth and orderly lines make the overall vision more personal and fashionable, giving the brand new temperament and connotation.
- Mga Sukat at Packaging
- The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
- Mga Tag
- Logo, Branding, Visual Identity, Graphic Design, Interior Design
- Teknolohiya sa Produksyon
- To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior space.
- Hamon sa Disenyo
- The key challenge was convincing clients to take a bolder design direction. Through many discussions, the client recognized the potential of the project and had the courage to go beyond the conservative culture of the industry. How to rationally arrange the new visual elements and space, so that the product can produce the best display effect in a limited space, to let the experiencer have a deeper understanding of the brand from all aspects.
- Pananaliksik
- The study found that as contemporary young people gradually become the main force of consumption, their attention to personalized health products is also increasing, and they understand the visual and cultural output of brands. Therefore, 'Rely On Hydrogen', which is deeply engaged in the fields of big health and hydrogen molecular medicine, needs to redefine the differentiated attributes of its brand identity to connect its past and future. And accept cultural differences in various regional markets to convey the brand's corporate culture and style.
- Inspirasyon
- Rely On Hydrogen is a high-tech enterprise focused on the field of biotechnology and aim at the R&D of hydrogen water health care products. After sufficient research, the brand logo is designed in the form of Chinese characters, inspired by the circuit lines of the product and the traditional Chinese water hexagram graphics. In the creative execution, the commonality of 'lines' between each other is extracted and visually integrated to create a visual system with brand attributes and personality.
- Tagal ng Proyekto
- The project started in March 2021 in Guangzhou and finished in May 2021 in Guangzhou, and was exhibited in June 2021 in Guangzhou.
- Daloy ng Operasyon
- The new brand colors have also been carefully selected, with extreme gray and bright yellow as the main colors, injecting a touch of warmth into the brand, which reflects the protection the product brings to consumers, and intuitively shows the company's vision and culture. The new brand image runs through the plane vision and space display with 'lines', and its line tension with a certain degree of expansion not only balances and coordinates all areas of the exhibition hall, but also allows a more complete interpretation of the new brand concept and visual extension.
- Mga Miyembro ng Koponan
- Creative Director: Zhiji Dong
Designer: Lu Gu
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