Seen Pangunahing Tungkulin: Pagkakakilanlan ng Korporasyon ni Nima Emamverdi

Ang disenyo na Seen Pangunahing Tungkulin: Pagkakakilanlan ng Korporasyon ni Nima Emamverdi ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2026 A' Design Award na Bakal sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.

BakalGrapika· 2026

Seen Pangunahing Tungkulin: Pagkakakilanlan ng Korporasyon

ni Nima Emamverdi

Kliyente: Seen

Nagwagi ng A' Design Award na Bakal sa Kategoryang Grapika

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Ang Disenyo

Tungkol sa Seen Pangunahing Tungkulin: Pagkakakilanlan ng Korporasyon

Teksto ng Aklat: Ginagamit ng disenyo ng logo ang maliit na serif na letrang e, bilang pangunahing geometrikong sangkap upang katawanin ang anyo ng salamin sa mata. Sa pamamagitan ng pagsasalamin ng mga karakter, lumilikha ang disenyo ng isang simetrikong balanse na gumagaya sa istruktura ng frame. Ang mga makabagong elementong serif ay binabago upang maging mga functional na tulay, na nag-uugnay sa mga bilog na motif na sumisimbolo kapwa sa mata at sa lente. Ang minimalistang visual system na ito ay nagbibigay-daan para sa nababagay na espasyo sa pagitan ng mga elemento, na tinitiyak ang mataas na pagkabasa at pagiging adaptable sa iba't ibang sukat, mula sa maliliit na engraving ng produkto hanggang sa malalaking-format na display.

Ang Pagkilala

Tungkol sa A' Design Award na Bakal

Ang Seen Pangunahing Tungkulin: Pagkakakilanlan ng Korporasyon ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Seen Pangunahing Tungkulin: Pagkakakilanlan ng Korporasyon ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Seen Pangunahing Tungkulin: Pagkakakilanlan ng Korporasyon ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: We designed the logo using the letter "E" as a symbol for the shape of glasses. Our goal was to show that you can make a big impact with ultimate simplicity. The strength of this design lies in the versatility we created with the logo's form. The interplay between the two "E"s, which inspired the logo's shape, also alludes to how these glasses will be worn by a diverse range of people.
Ultimately, the meaning is reflected in the form of the letters themselves.
Mga Sukat at Packaging: To the extent possible, the design adheres to precise ratios, approximating the golden ratio. The line weights and negative space have been carefully balanced to ensure legibility in small applications, such as a favicon or on the temple of glasses, while also maintaining its beauty and elegance at larger sizes.
Mga Tag: logo design, visual identity, logotype, corporate identity
Teknolohiya sa Produksyon: When sketching ideas for the logo, I wanted to represent the shape of a glasses frame in a simple way while maintaining the versatility to play with the letters.

I used a lowercase serif 'e' from a modern font to suggest the decorative elements of the frame. By extending the serif, I was able to create the bridge that connects the two lenses. I then mirrored the first 'e' to hint at the symmetry and balance of a pair of glasses.
Hamon sa Disenyo: A key research challenge was the public's perception of prescription glasses as a medical necessity versus sunglasses as a non-essential, decorative item. We found they often deprioritizes self-care, viewing it as an unnecessary expense.
To address this, our strategy involved 2 steps. 1st, we focused on cultural education and building trust through social media and advertising. 2nd, in our design, we simplified the form and visual language to make the concept more accessible and appealing.
Pananaliksik: When conducting our research, I focused on a few key areas and was very meticulous. First, I looked at our audience's perception of eyewear and the initial shapes they associate with glasses. I also examined where glasses stand in the audience's mind as a form of clothing or personal accessory.

Additionally, we researched the manufacturing process of glasses and the structure of eyewear frames, as well as the psychological aspects of aesthetics from the audience's point of view.
Inspirasyon: Inspired by a young woman who founded a brand and the space she created to uplift women, I poured my heart into this project. In a country where women have limited clothing choices and are considered second-class citizens under Islamic law, the brand's founder seeks to instill a sense of self-worth and beauty in her community. Her effort to establish eyewear as a means of personal expression and empowerment for Iranians, especially women, was a powerful motivator for me to participate in this project with all my being.
Tagal ng Proyekto: The process, from initial research into the target audience's concerns to finalizing the logo design, took about two and a half months to reach a definitive conclusion with the brand owner. We then conducted surveys with people in the target demographic for another month, which confirmed that the design successfully created a close and immediate connection with its audience.
Daloy ng Operasyon: I designed the letter 'e' with a rounded form to represent the eyeball and the most basic shape of a glasses frame. When rotated, it mimics the movement of an eye or the field of vision. The serif-like decorative elements of the letters can be extended or shortened to fill gaps or cover a larger area. This line can also be curved, which would allow for interesting motion graphics in a logo animation to better connect with the audience.
Mga Miyembro ng Koponan: Nima Emamverdi