Ang disenyo na ZhenYue Logo at Brand Identity ni Guangzhou Cheung Ying Design Co. Ltd. ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2022 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.

BronseGrapika· 2022

ZhenYue Logo at Brand Identity

ni Guangzhou Cheung Ying Design Co. Ltd.

Kliyente: Guangzhou Cheung Ying Design Co., Ltd.

Nagwagi ng A' Design Award na Bronse sa Kategoryang Grapika

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Mga Kulay

Ang Disenyo

Tungkol sa ZhenYue Logo at Brand Identity

Ang ZhenYue ay isang logo at brand identity na nilikha para sa isang retailer ng mga tuyong pagkain. Pinagsasama ng logo ang anyo ng tradisyonal na kawayang salaan (bamboo drying sieve) at isang hinabing padron. Ang mga letra ng pangalan ng brand ay magkakaugnay at magkakaugat, kaya ang pagkakaayos nito ay kahawig ng mga tuyong pagkaing nakatipon sa isang salaan. Pinili ang kulay orange bilang kulay ng brand upang ipahayag ang tradisyonal na paggawa at init. Iginuhit ang identity sa vector format at ginamit sa packaging para sa tingi, mga sales outlet, online stores, at advertising. Ginamit ang foil gold at screen printing sa mga nakalimbag na materyales.

Ang Pagkilala

Tungkol sa A' Design Award na Bronse

Ang ZhenYue Logo at Brand Identity ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang ZhenYue Logo at Brand Identity ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang ZhenYue Logo at Brand Identity ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: ZhenYue is a dried foods retailer with the aim of restore the essence of food. In order to better empower the new consumption experience of the company and strengthen the stickiness between consumers and the brand, the new brand standard color selects orange, which is conveys the traditional craftsmanship and enthusiastic visual language of the product. Through the visual combination of the new logo and extended graphics, the overall vision brings a strong penetrating power, which is unified and stylish, and further enhances consumer confidence.
Mga Sukat at Packaging: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Mga Tag: Logo, Branding, Packaging, Visual Identity, Graphic Design
Teknolohiya sa Produksyon: Logo and graphics are adapted in many scenes, such as business card, badge, notebook, gift package, canvas bag, etc. The process involves foil gold, screen printing.
Hamon sa Disenyo: The difficulty of the work is that the brand has a wide range of dried foods products, and hundreds of products with design issues such as blurred labels, inconsistent packaging, and visual inconsistency in the overall image. Therefore, the new image upgrade design must be flexible enough to support different audiences and category diversity.
Pananaliksik: In-depth research was conducted on the production process of traditional dried foods. In addition, the understanding and needs of dried foods in the daily life of the city and its people were analyzed. All this makes us clear the direction of brand upgrade. It redefines the essence of the brand, its differentiated attributes, values, the personality archetype of the brand and its main purpose. A design system that simultaneously displays the overall image of the brand and the unique attributes of the product is constructed.
Inspirasyon: As one of the characteristic traditional crafts in China, the most significant feature of dried foods is that it is dehydrated by slow drying in the sun. Therefore, in the design of the new brand logo, the traditional bamboo sieve drying form and the weaving process are combined, and the brand name letters "z, h, e, n, y, u, e " are interspersed and linked to each other, so that the arrangement form of each letter makes it look like the collection of different dried foods in the bamboo sifter, which interprets the connotation of the brand name of " ZhenYue ", and brings out the beautiful meaning of " ZhenYue Selection, High-quality Gathering" as a whole.
Tagal ng Proyekto: The project started in June 2020 in Guangzhou and finished in September 2021 in Guangzhou.
Daloy ng Operasyon: The new brand identity is designed for product retail packaging, sales outlets, online stores and advertising.
Mga Miyembro ng Koponan: Creative Director: Zhiji Dong
Designer: Lu Gu
Mga Credit ng Larawan: Guangzhou Cheung Ying Design Co., Ltd..