Avant Modern Cuisine Pagkakakilanlan ng Tatak ni Jiawei Wu

Ang disenyo na Avant Modern Cuisine Pagkakakilanlan ng Tatak ni Jiawei Wu ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2022 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.

BronseGrapika· 2022

Avant Modern Cuisine Pagkakakilanlan ng Tatak

ni Jiawei Wu

Kliyente: Jiawei Wu Design

Nagwagi ng A' Design Award na Bronse sa Kategoryang Grapika

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Ang Disenyo

Tungkol sa Avant Modern Cuisine Pagkakakilanlan ng Tatak

Ang Avant ay isang fine dining restaurant na matatagpuan sa Tsina. Ang konsepto ng branding ay gumagamit ng karanasan ng mga may-ari sa ibang bansa upang magbigay sa mga customer ng natatanging mga alaala na parang naglakbay sila. Nagsisimula ito sa isang menu na dinisenyo na kahawig ng pasaporte. Pagkatapos ng bawat kain, makakakuha ang mga customer ng personalized na tiket na dinisenyo ayon sa tukoy na inspirasyon sa likod ng bawat putahe at mga alaala mula sa iba't ibang lungsod. Ang karanasang pangkain na ito ay naging napaka-popular noong huminto ang paglalakbay dahil sa pandemyang COVID.

Ang Pagkilala

Tungkol sa A' Design Award na Bronse

Ang Avant Modern Cuisine Pagkakakilanlan ng Tatak ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Avant Modern Cuisine Pagkakakilanlan ng Tatak ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Avant Modern Cuisine Pagkakakilanlan ng Tatak ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: The branding concept utilizes the owners' overseas experience to offer diners unique memories that they have gone on a journey, starting with the menu which is designed to resemble a passport. After the meal, customers are given a customized ticket that was designed based on the inspiration behind the dish and a memory from the city. The branding project for Avant gained the love of customers during the COVID-19 pandemic when traveling was halted.
Mga Sukat at Packaging: The product's design used a vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The branding items’ final design were submitted in both RGB and CMYK color variants for printing and social media marketing.
Mga Tag: Brand Identity, Logo, Visual Identity, Art Direction, Food, Restaurant, Fine-dining,
Teknolohiya sa Produksyon: All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media.
Hamon sa Disenyo: A market oversaturated with restaurants were the main challenges for Avant. The design needs to bring an innovative experience of novel cuisine that has to express storytelling, innovation, and connection to end customers and create an emotional bonding.
Pananaliksik: The objective starts from brand experience, brand personality and character definition, target audience. Avant is an elegant, modern and creative friend. Thorough research of the avant history and cuisine made process is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on Avant Branding Design due to its genuine quality of heavy user/customer interaction.
Inspirasyon: The owners of the Avant are two young Chinese chefs who had the global experience of studying and living in different countries. The restaurant combines techniques from various regions of the world with local ingredients and traditional Chinese cuisine. From the moment they step into Avant to their departure, customers are immersed in a delightful journey through the modern and elegant branding identity modeled after the owners' journeys.
Tagal ng Proyekto: The project started in July 2020 in China and finished in March 2021.
Daloy ng Operasyon: Avant restaurant is a fine-dining restaurant located in Shenzhen, China and has become famous locally and throughout the country. It offers a creative and seasonal menu for people. Different layout templates and content banners were also created by combining the seasonal ingredients of the customer's destination. Upon the completion of the meal, customers are given a customized ticket that was designed based on the inspirations behind the dishes and memories from the city.
Mga Miyembro ng Koponan: Jiawei Wu
Mga Credit ng Larawan: Jiawei Wu_Designer
Guanzhong Qiu_Photographer