Bank of England Biswal na Pagkakakilanlan ni Matteo Ruisi and Peter McCabe

Ang disenyo na Bank of England Biswal na Pagkakakilanlan ni Matteo Ruisi and Peter McCabe ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2022 A' Design Award na Pilak sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.

PilakGrapika· 2022

Bank of England Biswal na Pagkakakilanlan

ni Matteo Ruisi and Peter McCabe

Kliyente: Bank of England

Nagwagi ng A' Design Award na Pilak sa Kategoryang Grapika

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Mga Kulay

Ang Disenyo

Tungkol sa Bank of England Biswal na Pagkakakilanlan

Ang pagdidisenyo para sa isang bangko sentral ay nangangahulugang paghahanap ng balanse sa pagitan ng teknikal at sensitibong impormasyon, mga output na pinamumunuan ng kawani, nakaaakit na pangkalahatang komunikasyon, at isang serye ng mga regulasyon. Hindi ito madaling makamit at batay ito sa maselang panloob na dinamika. Ang bagong identidad ay binuo kasama ang mga taong gagamit nito, na nagbabalanse sa lahat ng aspeto ng komunikasyon. Nakatuon ito sa pag-abot sa mas malawak na publiko sa pamamagitan ng accessible, relevante, estrukturado, at natatanging pamamaraan. Ang mga pangunahing prinsipyong ito ay ginamit bilang direksyon ng disenyo para sa lahat ng visual assets.

Ang Pagkilala

Tungkol sa A' Design Award na Pilak

Ang Bank of England Biswal na Pagkakakilanlan ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Bank of England Biswal na Pagkakakilanlan ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Bank of England Biswal na Pagkakakilanlan ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: The new visual identity for the Bank of England has been designed following four key principles: accessibility, relevance, structure, distinctiveness.
The new logo is designed with a dyslexia friendly type. The Britannia seal is more welcoming and inclusive. Colours are inspired by the notes. Photography depicts the design of the Bank's notes. Charts and diagrams have been created together with wider staff.
Accessibility charities have been consulted at different stages.
Mga Sukat at Packaging: Not applicable
Mga Tag: Accessible, relevant, structured, distinctive, optimised, simple, balanced
Teknolohiya sa Produksyon: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe After Effects, Frontify.com, HTML and CSS.
Hamon sa Disenyo: The biggest challenge was to define an effective balance between accessible contents, very technical and sensitive information, staff-led outputs, chart design, and engaging general communications.
The project has been entirely managed in-house, to get the opportunity to involve wider staff in delicate aspects of the design process. This approach has guaranteed the simplification and optimisation of the design process.
Pananaliksik: The most effective way for the Bank to be understood lies in the accessibility aspect. The content the Bank produces is very technical, and difficult to understand. Sometimes even for a trained audience.
Accessibility experts have been involved at different stages. They've contributed to the definition of a creative strategy and a design solution that improves the readability of the Bank contents, especially regarding charts.
Inspirasyon: The Bank of England has recently embraced new forms of communicating. Its vision is to be open, inclusive, and straightforward to reach a wider audience. However, it is hard to conjugate staff-led technical outputs and general communications in a manner that the visuals meet the vision consistently.
To solve that, the visual identity has been brought more in line with the Bank's values, purpose, and mission to get closer to the public it serves.
Tagal ng Proyekto: The project started in 2020 during the pandemic, and it has been entirely done remotely. This has facilitated interaction with all relevant teams.
It has been published on 3 March 2022.
Daloy ng Operasyon: The new visual identity system has been designed in collaboration with Bank of England staff. This has greatly benefited the effectiveness of the design outputs.
Logo, colours, and typography has been designed to be relevant, distinctive, and accessible, especially for colour-blind people and people with dyslexia.
A comprehensive online brand portal has been created for staff and designers to use.
The Bank produces thousands of charts every year, therefore a one-size-fits-all template for the charts has been designed.
A new CSS has been introduced to enhance accessibility.
Mga Miyembro ng Koponan: Lead Designer: Matteo Ruisi
Designer: Peter McCabe
Mga Credit ng Larawan: Image #2: Illustrator Chris Mitchell
Image #3: Photographer Lee Funnell
Video Credits: Nicholas Flanagan
Copyrights The Governor and Company of the Bank of England. All Rights Reserved.