Craftal Serbisyo ng Subscription para sa Kagamitang Panlamesa ni Culture Generation Japan

Ang disenyo na Craftal Serbisyo ng Subscription para sa Kagamitang Panlamesa ni Culture Generation Japan ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2022 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Pamana ng Kultura at Industriya ng Kultura.

BronsePamana ng Kultura· 2022

Craftal Serbisyo ng Subscription para sa Kagamitang Panlamesa

ni Culture Generation Japan

Kliyente: Craftal

Nagwagi ng A' Design Award na Bronse sa Kategoryang Pamana ng Kultura

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Mga Kulay

Ang Disenyo

Tungkol sa Craftal Serbisyo ng Subscription para sa Kagamitang Panlamesa

Ang Craftal ay isang serbisyong subscription na nagbibigay ng mga likhang-kamay na kagamitang panlamesa mula sa Japan sa mga restawran at sambahayan. Pipili ang mga user ng tatlumpung piraso mula sa isang pisikal na galerya o online na katalogo, at maaaring tumulong ang isang curator sa pagpili. Ihahatid pagkatapos ang mga kagamitang panlamesa para sa isang tatlong-buwang panahon ng pagsubok. Pagkalipas ng tatlong buwan, maaaring ipagpalit o ibalik ang mga piraso. Ang mga naibalik na item ay sumasailalim sa maintenance sa isang sentro ng distribusyon bago ipadala sa ibang user. Pinagdurugtong ng serbisyo ang mga alagad ng sining sa mga taong gumagamit ng kanilang mga likha, kaya't ang direktang feedback ay maaaring gumabay sa pagpapaunlad ng produkto.

Ang Pagkilala

Tungkol sa A' Design Award na Bronse

Ang Craftal Serbisyo ng Subscription para sa Kagamitang Panlamesa ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Craftal Serbisyo ng Subscription para sa Kagamitang Panlamesa ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Craftal Serbisyo ng Subscription para sa Kagamitang Panlamesa ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Craftal is a subscription service that provides Japanese craft tableware to restaurants and households, fostering a new environment where people can meet a wide variety of traditional crafts from all over Japan. This platform to solve these issues faced by both the restaurant side and the craftsmen, and we have now we started working directly with chefs to develop highly usable tableware products by incorporating their feedback and experiences.
Mga Sukat at Packaging: The current scale of the business is as follows: 1) More than 300 products available, 2) Over 30 restaurants, 3) Over 50 end-users, 4) Over 50 craftsmen and artisans, 5) Over 500 people participating in trial events.
Mga Tag: Japanese traditional craft industry, Japanese tableware, subscription service, craftsmanship, Japanese craft, circular economy, sustainability, craftal
Teknolohiya sa Produksyon: Craftal’s business model was designed to solve problems faced by both craftsmen who make tableware and the restaurants who use them. For craftsmen, it is difficult for them to sell expensive products, but it is difficult for them to expand their craft if they only make pieces that can be sold cheaply. For restauranteurs, buying a wide variety of tableware is expensive, especially because they have to rotate it seasonally to pair with changing dishes depending on the time of year.
Hamon sa Disenyo: When Craftal was first launched, COVID-19 infections began to spread around the world in early 2020. Since our initial target, which consisted of restaurants that were negatively impacted by this, we had a difficult time promoting the service. Our response was to start a B2C service targeting individual households and we were able to increase awareness of the service this way. Also, we tried to appeal to a larger group of customers, and realised there was a need from restaurants specialising in Western cuisine, which we did not foresee as our initial focus on just Japanese restaurants.
Pananaliksik: We conducted interviews with numerous hotels and restaurants and found that for restauranteurs, they wanted to purchase a wide variety of tableware to pair with seasonal menus, but there were three main barriers to this: 1) price, 2) storage, 3) opportunity cost (ie. time spent researching and purchasing).

Also, we learned that there are many levels of middlemen, which means that craftsmen cannot directly get feedback from the restauranteurs, affecting standards for product development.
Inspirasyon: The Japanese traditional craft industry is facing problems such as declining sales, labor shortage, product development, and lack of ability to develop sales channels in each process from production to sales due to the division of labor.
On the other hand, although there is a need for restaurants to use traditional crafts, there are not many opportunities to purchase them because of the time and cost involved.
This service was created in the process of thinking of ways to solve such problems.
Tagal ng Proyekto: The service was first established in June 2019 in Tokyo as a B2B platform connecting restauranteurs and craftsmen in Japan and is still continuing to this day.
Targeting individual households, the B2C service was launched in May 2020 to address people spending more time at home due to the spread of COVID-19 infection.
Daloy ng Operasyon: 1. Users select 30 tableware pieces from the physical gallery or online catalog. Specially tailor-fit selections based on consultations by a curator is also available.
2. Once inventory is confirmed at the distribution center, the tableware will be sent to the restaurant for an initial trial period of three months.
3. After three months, the customer will either exchange or return the tableware pieces, and those returned will undergo maintenance at the distribution center before being sent to use at another restaurant.
Mga Miyembro ng Koponan: Producer: Takuya Hotta
Director: Hideya Izawa
Designer: Shugo Urata
Curator: Aki Yasuda
Planner: Takahiro Tsuchida
Planner: Yumi Takahashi