Ang disenyo na Career Science Aplikasyon para sa Pag-aaral ni Centrick ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2022 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Teknolohiyang Mobile, Aplikasyon at Software.
BronseMobile· 2022
Career Science Aplikasyon para sa Pag-aaral
ni Centrick
Kliyente: Centrick Marketing Solutions LLP
Nagwagi ng A' Design Award na Bronse sa Kategoryang Mobile
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Tungkol sa Career Science Aplikasyon para sa Pag-aaral
Ang Career Science ay isang mobile learning application para sa mga estudyante at mga baguhang propesyonal. Ang interface ay batay sa mga pamilyar at pang-araw-araw na apps, kaya ang paggamit at pag-navigate ay pakiramdam natural at madali. Ang menu ng kurso ay inayos tulad ng isang music playlist, at ang mga komplikadong analisis ay ipinaliwanag gamit ang simpleng graphics. Ang progreso ng karera ay ipinapakita bilang isang mapa na nagsasanga tungo sa mga bagong oportunidad. Ang mga leaderboard ay sumusunod sa format ng laro, at ang mga oportunidad ay iniharap bilang mga collectible cards. Gumagamit ang mga screen ng 16x9 ratio at umaangkop sa iba't ibang device. Ang layunin ay gawing malinaw at masaya ang pag-aaral tungkol sa karera.
Ang Pagkilala
Tungkol sa A' Design Award na Bronse
Ang Career Science Aplikasyon para sa Pag-aaral ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Career Science Aplikasyon para sa Pag-aaral ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Career Science Aplikasyon para sa Pag-aaral ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.
Sa Likod ng Disenyo
Press Kit
Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.
- Mga Natatanging Katangian
- The journey of life is a composition of unique things. Hence, each section on the platform, inspired by life, was created to be unique. The course menu was designed like a music playlist. Complex analyses were simplified with graphics inspired by sci-fi movies. Career progress emulated growth in the natural order of life. Leaderboards were inspired by video games. Opportunities were showcased like collectible trading cards. The platform was simplified to make learning intuitive yet playful.
- Mga Sukat at Packaging
- Learning platforms are used predominantly by students and entry level professionals, especially on the go. Hence we designed it mobile first. With design responsive fundamentals at the crux of this intuitive interface, we bootstrapped the platform to facilitate a user experience that seamlessly translates across devices. The platform screens were created in the 16x9 aspect ratio, rendering horizontally and vertically without compromising on the experience.
- Mga Tag
- User interface, interactive interface, learning platform, learning application, UI, UX, human centred design, design thinking
- Teknolohiya sa Produksyon
- Using design thinking methodologies, we designed this learning platform by first talking to people. The research was conducted remotely, spanning occupations and geography. Customised software was then used to analyse and match user patterns to predict social behaviour. Heat map screen testing was applied to identify and solve for blockages and drop outs across the user journey. Low fidelity wireframes were created and tested before designing and prototyping the platform on Figma.
- Hamon sa Disenyo
- To create a platform like no other, social media behaviour, professional networking, learning and career guidance, all had to be integrated into one seamless platform. As every individual’s career path is as unique as the person himself, it was imperative to encapsulate the individual journey. This required talking to over 1000 people from different walks of life, backgrounds, each with unique aspirations and analyse their behaviour to simply take the rocket science out of career growth.
- Pananaliksik
- When designing the platform, we integrated the fundamentals of design thinking into the process. We talked to over a 1000 people to understand what makes them tick and factored in their current interests to design an involved user interface, adding a human touch to AI learning. We structured the navigation based on the apps they love, covet and most frequently use. The visitors would then need to rely on muscle memory to explore the platform while their minds remained focused on their goals.
- Inspirasyon
- For a learning platform that simplifies life’s toughest decisions, the journey of life formed the inspiration. From social conversations, gaming, shopping to dating, movies and music, the platform was designed keeping the audience interests at the core while celebrating their uniqueness to create an experience that reflects the world we live in. When they log on, the newness coupled with a sense of familiarity, makes them feel like the platform was designed specially to make them succeed.
- Tagal ng Proyekto
- May 2021 to August 2021, Mumbai, India
- Daloy ng Operasyon
- When done right, platforms designed with a human-centred approach, look simple. Because at the core, they connect with people. Edvanza was therefore built to make learning look and feel like a lot of fun. The gap analysis, that solves for perceived gaps, was designed inspired by shopping apps, subliminally urging the user to act and do more. The course menu was designed to be as playful as a music playlist. The career map imitates growth in nature, branching into opportunities as the user grows.
- Mga Miyembro ng Koponan
- Roy Menezes
Yash Chauhan
Ranjeet Bubber
Zara Daruwalla
Saurabh Choudhary
Malavika Shah
Anamta Shaikh
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