Ang disenyo na Proshot Coffee Pakete ni Mohsen Koofiani ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2022 A' Design Award na Pilak sa Kategoryang Paligsahan na Disenyo ng Pakete.
PilakPakete· 2022
Proshot Coffee Pakete
Kliyente: Proshot Coffee
Nagwagi ng A' Design Award na Pilak sa Kategoryang Pakete
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Tungkol sa Proshot Coffee Pakete
Ipinapakita ng proyekto ang proseso ng paggawa ng kape mula sa pagtatanim hanggang sa paglalahad ng produkto. Ang paglikha ng mga haka-haka na higanteng ito at ang kanilang mga nomadic na tool ay upang suportahan ang kapaligiran at kamalayan ng mga mamimili sa mahihirap na yugto ng produksyon ng kape, gayundin para suportahan ang mga taong nagsisikap na gumawa ng produktong ito at hindi nakikita. Ang mga rebolusyonaryong karakter ng kape na ito ay tumutukoy sa bata sa loob ng mga tao at sa kanilang haka-haka na mundo. Ang ilustrasyon ay ginawa gamit ang watercolor technique. Ang paggamit ng makintab na mga bahagi sa pamamaraan ng pag-print ay magbibigay-daan sa mga pakete na mas makita.
Ang Pagkilala
Tungkol sa A' Design Award na Pilak
Ang Proshot Coffee Pakete ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Proshot Coffee Pakete ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Proshot Coffee Pakete ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.
Sa Likod ng Disenyo
Press Kit
Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.
- Mga Natatanging Katangian
- The creation of these imaginary giants and their nomadic tools is to support the "environment" and consumer awareness of the difficult stages of coffee production, as well as to support people who work hard to make this product and are not seen. These revolutionary coffee characters refer to the "child-inside" of humans and their imaginary world. The illustration is done with the watercolor technique. using shiny parts in the print technique will allow the packages to be more seen.
- Mga Sukat at Packaging
- 3 layer, valved, side fold coffee package
Material: BOPP
Dimensions:
w: 140 mm
D: 100 mm
H: 360 mm - Mga Tag
- Coffee, Proshot coffee, Giants, coffee packaging, Proshot coffee Giants, Package, Illustration, Character Design
- Teknolohiya sa Produksyon
- In the design presented in the illustration section, the watercolor technique has been used.
In the printed version, all the jewels of the giants are selected in a metallic way (meaning that in the printed technique, the colors in the selected parts shine like metallic). - Hamon sa Disenyo
- Creating nomadic tools and nature characters like the giant's tribe, happily working as coffee producers were a bit challenging. this kind of character has never been on coffee packs before, but the result was surprisingly awesome and everybody loves them all.
- Pananaliksik
- Type of Research: Field research, internet research
Research Objectives: coffee processing methods, steps, varietals in different parts of the world including the largest coffee producer.
Methodology: case study and survey
Data Collection and Research Tools Used: coffee encyclopedia, coffee processing technology book, handbook of coffee processing, coffee rosters handbook.
Participants: Proshot coffee factory staff
Results: creating a nomadic coffee processing method represented by giant characters.
Effect in Real-Life: surprising, eye-catching, design that makes everybody interested including my daughter. - Inspirasyon
- The main purpose of designing this package was to create an interactive atmosphere between you, nature, and the producer. By creating imaginary characters and entering your "inner child", they tried to invite you to a world that you paid less attention to (the stages of coffee production and nature conservation to drink coffee). By doing this, you will pay more attention to those who produce coffee (from the time of coffee planting to the time it is poured into a cup).
- Tagal ng Proyekto
- The project started in November 2020 in Shiraz and finished in September 2021 in Shiraz, and was exhibited in January 2022.
- Daloy ng Operasyon
- 1. Revolutionary and funny giant characters sprits love and happiness in these pandemic years.
2. The relation between giant characters and their nomadic tools of coffee processing with nature, represents how care we must have to protect our environment and be aware of global warming while producing our products.
3. Wide variety of giants leaves our hands open for further designs such as animations, figures, dolls, etc. - Mga Patent
- PROSHOT COFFEE Co.
©® 2022 - Mga Credit ng Larawan
- Illustrator: Mohsen Koofiani
Creator: Mohsen Koofiani
Photographer: Mohsen Koofiani
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