Fading Traditional Trades and Crafts Aklat ni Jesvin Yeo

Ang disenyo na Fading Traditional Trades and Crafts Aklat ni Jesvin Yeo ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2022 A' Design Award na Ginto sa Kategoryang Paligsahan na Disenyo ng Nakalimbag at Nailathalang Medya.

GintoLimbag· 2022

Fading Traditional Trades and Crafts Aklat

ni Jesvin Yeo

Nagwagi ng A' Design Award na Ginto sa Kategoryang Limbag

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Mga Kulay

Ang Disenyo

Tungkol sa Fading Traditional Trades and Crafts Aklat

Gumagamit ang aklat ng 3D embossing para idokumento at i-highlight ang masalimuot na mga detalye ng mga gawang maingat na ginawa ng mga tradisyunal na artisan ng Singapore, mula sa mga paper dragon boat at Indian na alahas hanggang sa Peranakan beaded na sapatos. Ang mga pahina ng kulay ay sumisimbolo sa pagtaas at pagbagsak ng mga tradisyunal na sining, habang ang industriya ay nagsisimula sa kanyang yugto ng pag-unlad (mapurol) sa kanyang ginintuang edad (dilaw) at unti-unting kumukupas (puti). May kalakip na pastel chalk para sa mga mambabasa upang liliman ang mga pahina at matuklasan ang mga nawawalang sining ng hindi nasasalat na pamana ng kulturang ito ng Singapore, dahil tayong mga tao lamang ang makakapag-ingat, makakasuporta at makapagbabalik nito.

Ang Pagkilala

Tungkol sa A' Design Award na Ginto

Ang Fading Traditional Trades and Crafts Aklat ay nagwagi ng A' Design Award na Ginto, isang napakaprestihiyosong pagkilalang iginagawad sa mga disenyong pangunahing-uri, kahanga-hanga at namumukod-tangi. Ang mga nagwagi ng Ginto ay mga likhang lubhang makabago, may pananaw at nakasisilaw sa karilagan na sumasalamin sa talino, karunungan at husay ng kanilang mga tagapagdisenyo. Inaasahang ang Fading Traditional Trades and Crafts Aklat ay isang lubos na pinupuri, nagtatakda-ng-uso at monumental na imbensyon na naghahatid ng walang kapantay na halaga. Ang disenyong ito na nagwagi ng A' Design Award na Ginto ay isang kahanga-hanga at iginagalang na proyekto na lubos na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Fading Traditional Trades and Crafts Aklat ay lumilikha ng matinding damdamin ng pagnanais, gumigising ng damdamin, nagpapasigla ng pagkamalikhain at nakahuhumaling sa atin.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: What makes this book unique is the use of the 3D embossing technique, not just embossing, to highlight the intricate details of the works meticulously crafted by traditional Singaporean artisans, from dragon boats to Peranakan beaded shoes. With the pastel chalk, the book encourages reader engagement by colouring pages to discover the lost art of our ancestors, as only we humans can help safeguard, support and bring attention to the significance of this intangible cultural heritage.
Mga Sukat at Packaging: Book Box: 145mm (width) x 305mm (height) x 52mm (thickness)
Book Box Sleeve: 540mm (width) x 220mm (height)
Book: 140mm (width) x 298mm (height) x 40mm (thickness)
Book Sleeve: 530mm (width) x 298mm (height)
Inside pages (accordion fold): 4350mm (width) x 290mm (height)
3 Hard Covers: Inside Cover, Front and Back Covers
Mga Tag: Traditional Artisans, Traditional Crafts, Cultural Artifacts, Intangible Cultural Heritage
Teknolohiya sa Produksyon: The making of this book explores how to combine traditional book forms with new technologies, make traditional book forms more interesting through unusual structures and visual stimuli, and push the boundaries of book design. The book is of significance to the design field because it not only records the traditional crafts for future designers to explore and contribute to the local craft landscape but also examines book design as a form of vanishing traditional craft.
Hamon sa Disenyo: The project challenges were facing the covid-19 pandemic and the difficulty of making 3D embossed plates. Production of the book was delayed for 6 months due to the intricateness of the artefacts and further halted for 8 months due to the spread of the coronavirus. The team worked closely with the production houses to ensure things could move forward smoothly, and we are grateful that all challenges were managed well in the end.
Pananaliksik: Given the scarcity of available resources, the approach included analysing oral history data collected by the National Archives of Singapore under the Vanishing Trades project in the 1980s and conducting fieldwork with current and retired artisans to understand the current situation and future substantiate the findings. The aim of the project is to document Singapore lost or vanished traditional crafts so that future generations can learn about them even after they disappear.
Inspirasyon: Working with traditional artisans, I learned that when our ancestors came to Singapore in the 19th century from Malaya, China and India, they brought their values and livelihoods with them. These livelihoods include various forms of traditional crafts that have largely enriched Singapore cultural heritage. Thus, it is essential to record these crafts, some of which have vanished or will vanish within the next 20 years, and trace their place to the roots of their meaningful beginnings.
Tagal ng Proyekto: The project started in May 2015 in Singapore and finished production in December 2021. The book is on sale from March 2022.
Daloy ng Operasyon: The colour pages of the book symbolize the rise and fall of traditional crafts, as the industry begins its developmental period (dull colour) to its golden age (yellow colour) and gradually fades (white colour). The pastel chalk is attached for readers to shade the pages and discover the lost arts of this intangible cultural heritage of Singapore.
Mga Patent: Copyrights belong to Jesvin Yeo, 2021
Mga Miyembro ng Koponan: Jesvin Yeo
Alvin Ng.
Mga Credit ng Larawan: All images: Photographer Victor Gui, 2021 and 2022