Heivy Pangunahing Tungkulin: Packaging para sa Inuming Collagen ni Jessica Yang - WeBranding Global

Ang disenyo na Heivy Pangunahing Tungkulin: Packaging para sa Inuming Collagen ni Jessica Yang - WeBranding Global ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2023 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Pakete.

BronsePakete· 2023

Heivy Pangunahing Tungkulin: Packaging para sa Inuming Collagen

ni Jessica Yang - WeBranding Global

Kliyente: WeBranding Global

Nagwagi ng A' Design Award na Bronse sa Kategoryang Pakete

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Mga Kulay

Ang Disenyo

Tungkol sa Heivy Pangunahing Tungkulin: Packaging para sa Inuming Collagen

Ang Heivy ay isang disenyo ng packaging at brand identity para sa isang linya ng likidong inuming collagen. Kasama sa linyang ito ang limang produktong pinangalanang Lullaby, Uplift, Revive, Fortify, at Protect. Bawat bote ay may sariling kulay at disenyo upang ipahayag ang kani-kanilang natatanging lasa, habang pinananatiling pare-pareho ang buong linya sa pamamagitan ng iisang pangkalahatang disenyo. Ang mga inumin ay nakapaloob sa mga bote na gawa sa salamin, may sukat na 35 by 35 by 107 milimetro, at gawa sa materyales na lubos na na-rerecycle. Layunin ng disenyo na magbigay sa brand ng malinaw at pare-parehong mensahe ng kalusugan at kasiglahan.

Ang Pagkilala

Tungkol sa A' Design Award na Bronse

Ang Heivy Pangunahing Tungkulin: Packaging para sa Inuming Collagen ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Heivy Pangunahing Tungkulin: Packaging para sa Inuming Collagen ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Heivy Pangunahing Tungkulin: Packaging para sa Inuming Collagen ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Heivy symbolizes vitality, health, and the everlasting well-being that the team wants to maintain in rebranding. Drawing from these values, the WBG team creates a uniform, yet unique set of designs with meaningful names for Heivy's product line: the Lullaby, Uplift, Revive, Fortify, and Protect. Visually expressing the concepts allows the team to create something to make consumers feel youthful and lively, but most importantly, people's general health is the priority.
Mga Sukat at Packaging: Glass bottle: Depth 35 x Width 35 x Height 107 (mm)
Glass label: Width 106 x Height 63 (mm)
Box: Depth 75 x Width 180 x Height 110(mm)
Mga Tag: Collagen Drink, Rebranding, Heivy, Health, Packaging, Logo Design, Product Line
Teknolohiya sa Produksyon: When it came time to produce the designs physically, it was imperative to implement sustainable technologies which stand true to Heivy's values of health and vitality. From the sustainably sourced ingredients in every bottle to the 100% recyclable raw material glass bottles, Heivy products produce fewer emissions and waste. It is more natural to keep their consumers healthy and the world we live in.
Hamon sa Disenyo: Before assisting with the logo and package redesigns, Heivy had difficulty delivering its brand's message to the public as the products were not unified. That's why it was essential to create a package and logo that was recognizable, convenient to drink, and embodied what good health should look like. Each collagen drink is a carefully curated flavor profile, so creating a visual representation of those flavors was vital in their rebranding strategy.
Pananaliksik: Dietary supplements are an exponentially growing market. It has conducted in-depth market research on competitors and the common packaging/design issues across the board. Bottles aren't convenient sizes, flavors aren't descriptive enough about the ingredients, or drinks are not pre-made. With these issues in mind, the WBG team designed a truly unique package that was useful, innovative, and beautiful for the person who cares about their health and well-being.
Inspirasyon: Heivy's brand name derives from the combination of health and Ivy. With a fresh branding strategy, the WBG team creates a visual impression of what the products promise: vitality, health, and liveliness. The logo and package designs reflected their cherished values and distinguished themselves from a run-of-the-mill brand.
Tagal ng Proyekto: The brand started in 2017 in New York, NY.

Rebranded in September 2020.

The product was launched in November 2020 in the United States and China; retail distributed in Canada, the United Kingdom, Vietnam, Cambodia and Saudi Arabia.
Daloy ng Operasyon: By creating a new logo and package designs to represent Heivy, the WBG team helps build the brand's unique identity and create a way for customers to interact with the brand. Together these designs form the brand's spirit and identity. Still, each collagen drink has a carefully curated flavor profile, so creating a visual representation was vital in the rebranding strategy. For instance, each bottle is uniquely designed using colors and patterns to help the brand to speak aloud in the market.
Mga Miyembro ng Koponan: Creative Director: Jessica Yang
WBG Creative Team