Tgl Ang Pagkakakilanlan Ng Tatak Ng Tgl ni Wei Sun

Ang disenyo na Tgl Ang Pagkakakilanlan Ng Tatak Ng Tgl ni Wei Sun ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2023 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.

BronseGrapika· 2023

Tgl Ang Pagkakakilanlan Ng Tatak Ng Tgl

ni Wei Sun

Kliyente: DOTONE Brand Design

Nagwagi ng A' Design Award na Bronse sa Kategoryang Grapika

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Mga Kulay

Ang Disenyo

Tungkol sa Tgl Ang Pagkakakilanlan Ng Tatak Ng Tgl

Ang TGL ay isang platform ng pananaliksik at edukasyon para sa mga bata. Gumagamit ito ng mahusay na komunikasyon at mga kawili-wiling pamamaraan sa pagtuturo. Ginagamit ng logo ang hummingbird bilang carrier ng memorya ng brand. Gumagamit ito ng simple at dalisay na visual na mga simbolo upang lumikha ng isang mayaman at kawili-wiling imahe ng tatak, habang lumilikha ng naiibang IP ng tatak, na nagbibigay sa brand ng mga katangiang makatao, na nagbibigay-daan sa higit pang pakikipag-ugnayan sa mga bata at pagtatatag ng mga emosyonal na koneksyon. Ang pangkalahatang paggamit ng mayamang kulay na visual na wika ay nagbibigay ng isang masigla, kabataan at palakaibigan na tono.

Ang Pagkilala

Tungkol sa A' Design Award na Bronse

Ang Tgl Ang Pagkakakilanlan Ng Tatak Ng Tgl ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Tgl Ang Pagkakakilanlan Ng Tatak Ng Tgl ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Tgl Ang Pagkakakilanlan Ng Tatak Ng Tgl ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Tgl is a research and education platform for children. It advocates teaching through novel and interesting activities, and selects hummingbirds as the carrier of brand memory. The logo uses simple and pure visual symbols to create a rich, interesting and memorable brand image. The brand IP takes the hummingbird as a figurative image memory, and at the same time establishes a brand-new, three-dimensional character image. Through the role switching in different scenes, it has more interaction with the children and establishes an emotional connection.
Mga Sukat at Packaging: The actual production size of the logo is at least 4cm in width x 1.2cm in height. According to the information provided by customers, the specifications are set in equal proportions in the application of specific materials, which is convenient for customers to use and extend to actual production.
The brand IP is customized offline as a character doll with a height of about 25cm.
Mga Tag: Brand Design, Logo Design, Brand Identity, Education, IP Design
Teknolohiya sa Produksyon: The simple shape of the logo can be applied to the presentation of different media. Brand IP uses the form of online plane or 3D model to output content, and offline uses metallic paint color and resin material to realize.
Hamon sa Disenyo: How to incorporate the hummingbird shape into the logo and achieve creative expression was our biggest challenge. After repeated attempts and research, the first letter "T" of the brand was finally perfectly combined with the hummingbird shape, forming a unique logo that is simple, interesting and unique to the brand.
Pananaliksik: Tgl is a research and education brand for children. It outputs emotional value to users by creating warm content, and at the same time, it can bring colorful fun and immersive experience to users, and improve users' freshness and satisfaction in course activities. . Therefore, the brand needs to establish a diversified brand vision, turn the brand concept into a visualization, and establish an effective role IP for emotional interaction.
Inspirasyon: The logo design combines the first letter "T" with the graphic of the hummingbird to strengthen the cognition of the symbol and brand association; the brand IP is based on the prototype of the hummingbird, combined with the concept of "pilot" for anthropomorphic refining and shaping to express the brand spirit of curiosity and exploration. The open wings of the brand IP mean that the brand will lead children to embrace a better future. The brand as a whole uses a rich color visual language to convey a lively, youthful and friendly tone.
Tagal ng Proyekto: The project started in April 2021 in Shenzhen and completed in December 2021 in Shenzhen.
Daloy ng Operasyon: The simple logo can save the communication cost for the brand. Hummingbird, as the carrier of brand memory, creates a visual symbol with exclusive brand.
Brand IP is a derivative of the brand, which can realize various forms of creative extension across fields, enhance the interaction between the brand and user objects, convey the humanistic care of the brand, and enhance the core competitiveness of the brand.
Mga Patent: All copyrights DOTONE Brand Design,2021
Mga Credit ng Larawan: Image #1-#5：
Designer,Wei Sun,2021
Designer,Mingran Wu,2021
3D modeling renderer,Jiaying Zheng，2021