Spot On Ang Interactive Light Installation ni Responsive Spaces and Michael Holzer

Ang disenyo na Spot On Ang Interactive Light Installation ni Responsive Spaces and Michael Holzer ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2023 A' Design Award na Ginto sa Kategoryang Paligsahan na Disenyo ng Instalasyon.

GintoInstalasyon· 2023

Spot On Ang Interactive Light Installation

ni Responsive Spaces and Michael Holzer

Kliyente: Creative Region / City of Linz

Nagwagi ng A' Design Award na Ginto sa Kategoryang Instalasyon

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Mga Kulay

Ang Disenyo

Tungkol sa Spot On Ang Interactive Light Installation

Nakakatamad ang mga walang laman na bintana ng tindahan. Lalo na dahil sa pandemya ng Covid-19 na walang laman ang mga bintana ng tindahan ay naging isang mas kagyat na bagay para sa lungsod ng Linz. Ngunit sa partikular, sa magagandang lokasyon sa buong lungsod ang mga iyon, ang mga puwang na iyon ay hindi nagamit na mga lugar ng pagtatanghal na maaaring magamit nang mabuti sa pansamantala. Samakatuwid ang natatanging pag-install ng window ng shop na ito at ang konsepto ng "Spot On" sa likod nito ay binuo. Ginagawang nakakaengganyo at hindi pangkaraniwang mga gawa ng sining ang mga interactive light installation, habang nag-aalok din sa mga lokal na negosyo ng mahalagang pansamantalang yugto. Kami. Pag-ibig. Linz.

Ang Pagkilala

Tungkol sa A' Design Award na Ginto

Ang Spot On Ang Interactive Light Installation ay nagwagi ng A' Design Award na Ginto, isang napakaprestihiyosong pagkilalang iginagawad sa mga disenyong pangunahing-uri, kahanga-hanga at namumukod-tangi. Ang mga nagwagi ng Ginto ay mga likhang lubhang makabago, may pananaw at nakasisilaw sa karilagan na sumasalamin sa talino, karunungan at husay ng kanilang mga tagapagdisenyo. Inaasahang ang Spot On Ang Interactive Light Installation ay isang lubos na pinupuri, nagtatakda-ng-uso at monumental na imbensyon na naghahatid ng walang kapantay na halaga. Ang disenyong ito na nagwagi ng A' Design Award na Ginto ay isang kahanga-hanga at iginagalang na proyekto na lubos na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Spot On Ang Interactive Light Installation ay lumilikha ng matinding damdamin ng pagnanais, gumigising ng damdamin, nagpapasigla ng pagkamalikhain at nakahuhumaling sa atin.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Empty shop windows are boring. But especially in good locations, they are also unused presentation areas that can be put to good use in the meantime. For example, to offer local businesses a valuable temporary stage. Best of all in the form of this interactive shop window installation. Due to the Covid-19 pandemic additional empty shop windows happened to pop up in our hometown Linz. Therefore, in the summer of 2021, the concept of 'Spot On' was born.
Mga Sukat at Packaging: The whole installation has a size-flexible setup. The initial installation was 4 meters in width, 2 meters in height and 1.2 meters in depth.
Mga Tag: interactive installation, light installation, mobile interface, shop window, art installation, digital installation
Teknolohiya sa Produksyon: The whole installation consists of a easy to setup and remove wooden frame to which 24 DMX-controllable LED tubes with single RGB Pixel control are mounted.
The mobile website that lets everybody interact with the light installation has a MQTT based backend that is parked in the cloud, so every bypasser can reach it with his or her smartphone.
The light installation itself is also connected to the internet via a SIM card and mobile internet to receive commands from all users that a surfing the mobile website.
Hamon sa Disenyo: It was the goal to positively utilise ugly (because empty) shopwindows in the inner areas of Linz. We needed a flexible hardware setup to adapt to different measurements of shopwindows as well as add extra value to argue funding. Therefore we integrated the presentation of local businesses which were also hit hard by the COVID-19 pandemic. To engage with bypassers we offered them a mobile interface that let them easily take creative control of the light installation and display short messages.
Pananaliksik: As a studio for interactive brand experiences we were able to apply our learnings from other projects in the B2B field to this public space installation. The overall creative process to design the setup, the light effects as well as the possibilities of interaction was done within the creative team of the project. This process benefitted from our interdisciplinary team setup and approach.
Inspirasyon: The heart of the installation was a voluminous arrangement of controllable LED lights. When viewers were 'on spot', they could design individual messages using their smartphones and send them directly to the system. A jury regularly selected new young companies and startups from among all the applicants, for whom this consequently meant to be in the spotlight in the shop windows.

WE. LOVE. LINZ.
Tagal ng Proyekto: Since August 2021 in Linz
Daloy ng Operasyon: As soon as one stands on a marked point in front of the shop window, the complex arrangement of lamps and light unravel for the viewer and an interactive ticker become legible. Via QR code and smartphone, own messages and crazy light effects can be controlled in the shop window.
Mga Miyembro ng Koponan: Creative Lead: Markus Pargfrieder
Design Lead: Michael Holzer
Projectmanager: Nazila Shamsizadeh
Development: Katharina Mayrhofer
Development: Martin Zeplichal
Development: Julian Reil
Web-Development & -Design: Andrea Maderthaner
Mga Credit ng Larawan: Photo Credits: Responsive Spaces
Video Credits: Eyup Kus