Ang disenyo na Spectrum Ilustrasyon ni Arata Yokoyama ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2023 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.

BronseGrapika· 2023

Spectrum Ilustrasyon

ni Arata Yokoyama

Kliyente: Arata Yokoyama

Nagwagi ng A' Design Award na Bronse sa Kategoryang Grapika

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Ang Disenyo

Tungkol sa Spectrum Ilustrasyon

Ang Spectrum ay isang digital na ilustrasyon na naglalarawan ng Japanese street fashion sa istilo ng Japanese anime. Iniiwasan ng likhang-sining ang photorealism at gumagamit ng matitingkad na kulay sa paraang flat ngunit nananatiling optically natural ang itsura. Ang background ay kumakatawan sa mga neon light ng Tokyo, kung saan ang mga anyo ay matapang na pinasimple upang makamit ang matalas, flat, at maliwanag na epekto. Pinagsama rito ang mga elemento ng Western graphic design at Japanese character illustration. Ginawa ang Spectrum gamit ang Adobe Photoshop CC. Layunin nitong maging malinaw ang istilo sa mga manonood, maging sa loob man o labas ng Japan.

Ang Pagkilala

Tungkol sa A' Design Award na Bronse

Ang Spectrum Ilustrasyon ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Spectrum Ilustrasyon ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Spectrum Ilustrasyon ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: This work depicts Japanese street fashion in the style of Japanese anime.

Such motifs are popular in Japanese illustration, but this work is unique in that it defies photorealism and uses vivid colors in a flat, yet optically natural-looking manner.

The background represents the neon lights of Tokyo, and here, too, the form is boldly deformed in pursuit of a sharp, flat, yet luminous expression.
Mga Sukat at Packaging: 8000 x 5678 pixel, 400dpi, RGB
Mga Tag: street fashion, anime, character design, japanese illustration, vivid color
Teknolohiya sa Produksyon: Drawing with Adobe Photoshop CC
Hamon sa Disenyo: In order to convey the goodness of a particular thing, I must first like it myself.
In order to use street fashion as my subject matter, I focused on improving my sense of style by experiencing and wearing it myself.

I also devoted myself to researching painting styles that would convey the good looks equally to both Japanese and foreign audiences.
To compose the picture with flat surfaces, not lines. He used vivid colors, but kept the entire picture in harmony. And at the same time, to make the characters look cool and cute in a Japanese way.
Pananaliksik: A study of street fashion in Japan and abroad. Collect snapshots, purchase actual items, and wear them myrself to deepen understanding of function and design.

Research on drawing techniques. Challenged to fuse Western graphic design with Japanese character illustration. Strived to find a balance between deforming the form and color of objects while maintaining the cool, cute, and liveliness of the characters.
Inspirasyon: Today, fashion based on techwear and designs using vivid colors are global trends.

Japanese street fashion and illustrations are also in that trend, but they also have their own unique characteristics.

I analyzed the coincidences and differences between them and aimed to visualize them.

Japanese people will find this illustration foreign. Foreigners may feel it is Japanese.

This in-between state is the expression I pursued.
Tagal ng Proyekto: This work was created in 10 hours on September 20, 2020, and published on Twitter, pixiv, and other social networking sites that day.
Daloy ng Operasyon: Suggestions about the affinity between street fashion and the neon streets of Tokyo and how cool it can be.

Especially in Japan, when proposing a fashion style to an audience, it is more effective to use characters, deformed and idealized visuals rather than photo-realistic ones.

And it is also effective when introducing Japanese culture to people outside of Japan. By incorporating elements of Western graphic design, we aimed to create visuals that would be easy for them to understand.
Mga Credit ng Larawan: #1: Illustrator NaBaBa, Private Work, 2020.