Tsingtao 9 Degrees Ang Beer Packaging ni Jin Zhang

Ang disenyo na Tsingtao 9 Degrees Ang Beer Packaging ni Jin Zhang ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2023 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Pakete.

BronsePakete· 2023

Tsingtao 9 Degrees Ang Beer Packaging

ni Jin Zhang

Kliyente: Tsingtao Beer

Nagwagi ng A' Design Award na Bronse sa Kategoryang Pakete

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Ang Disenyo

Tungkol sa Tsingtao 9 Degrees Ang Beer Packaging

Ang Tsingtao Beer ay isa sa pinakasikat na brand ng beer sa China. Sa batayan ng pag-highlight sa tatak, kailangang ipakita ng panig ng tatak ang mga lokal na katangian ng bawat lalawigan. Ginagamit ng taga-disenyo ang pinakakinatawan ng Hubei na "Yellow Crane Tower" upang ipakita ang mga lokal na katangian. Bilang karagdagan, ang Xiangyun, Crane, at ang bottleneck na "Phoenix Feather" (Mahilig si Hubei sa Phoenix) gawing mas flexible ang buong larawan; Kasabay nito, i-highlight ang "9 degree", ang pinakamalaking selling point ng produkto, upang epektibong i-promote ang mga benta.

Ang Pagkilala

Tungkol sa A' Design Award na Bronse

Ang Tsingtao 9 Degrees Ang Beer Packaging ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Tsingtao 9 Degrees Ang Beer Packaging ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Tsingtao 9 Degrees Ang Beer Packaging ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: This is a beer design that gives consideration to both the brand and local culture, with the brand name highlighted on the left side of the label; On the right side, the most representative "Yellow Crane Tower" in Hubei is used to show the local characteristics. In addition, auspicious clouds, cranes, and the bottleneck mark "Phoenix Feather" (Hubei highly advocates phoenix) make the whole picture more flexible; At the same time, the biggest selling point of the product is " 9 degrees".
Mga Sukat at Packaging: Width 65mm x Depth 65mm x Height 265mm
Mga Tag: Tsingtao, BEER, Jin Zhang, Wuhan SANBU, packing design, China
Teknolohiya sa Produksyon: This beer has a very large sales volume. Considering the cost and production efficiency, the designer did not use any special materials, and the most commonly used silver sticker was used for labels.
Hamon sa Disenyo: The biggest adjustment of this project is to balance the brand and local culture, which requires designers to understand the logic of consumers' purchase of goods, and finally decide to highlight the brand in a limited way, because the brand itself has a very high reputation. When people get the product, they will find their familiar city landmarks and other elements, which will produce a sense of surprise and bring consumers a better sense of experience.
Pananaliksik: The difficulty of this project is to highlight both the brand and the local culture. Qingdao Beer is one of the most famous beer brands in China, so the designers put the brand first in the vision to highlight, and the local characteristic culture is expressed in silver. From a distance, it will not steal the brand's spotlight, and from a close look, it has a sense of quality; The elements are the most familiar to the local people to obtain the most efficient transmission speed.
Inspirasyon: The inspiration of the whole label design comes from the famous Chinese painting White Clouds and Yellow Cranes, which depicts the Yellow Crane Tower in Hubei Province. The elements of the Yellow Crane Tower, auspicious clouds and cranes are extracted from the painting and expressed in a more concise way; The "phoenix feather" on the bottle neck label is inspired by the place of Hubei, where people have always admired phoenix.
Tagal ng Proyekto: The project will be started in Wuhan, China in December 2021, completed in Wuhan, China in May 2022, and sold in Hubei, China in August 2022.
Daloy ng Operasyon: This beer is exclusively for sale in Hubei, China. The designer uses the most representative elements of architecture, cranes, phoenix, etc. in Hubei to make consumers feel familiar and friendly instantly, which can quickly shorten the distance between consumers and brands. At the same time, the left side of the label highlights the brand with a very large font, so that consumers can see it at first sight.
Mga Patent: Intellectual property/patents/copyrights owned by Tsingtao Brewery